Evangeline M. Vazquez has over 20 years of experience in multimedia broadcasting, programming, and promotions. She is currently seeking a new opportunity to continue advancing her career. Her background includes directing marketing campaigns and programming schedules for major television networks. She has a proven track record of driving revenue growth and expanding market share through strategic initiatives.

1. EVANGELINE M. VAZQUEZ
787.462.3773 ▪ vangivazquez@gmail.com
DIRECTOR OF BUSINESS DEVELOPMENT,
ON-AIR MARKETING AND PROGRAMMING
Competitive strategist and transformative business leader leverages 20+ years of progressive experience including
advanced subject matter expertise in multimedia TV broadcasting, programming, and promotions. Drives
significant revenue gains and market penetration by designing and deploying strategic marketing campaigns for
multibillion-dollar, world-renowned networks. Interested in achieving continued upward mobility.
Core Competencies
Revenue Growth, Market Share Expansion, Brand Campaigns, Staff Development, Contract Administration,
Optimized Content, Direct and Digital Marketing, Deal Strategy and Closing, Negotiations, Advertising Sales
Bilingual Fluency in English and Spanish
EDUCATION
BA, Mass Communication; Telecommunications Minor | SACRED HEART UNIVERSITY
PROFESSIONAL OVERVIEW
OLYMPUSAT INC., West Palm Beach, FL 2014 – 2016
Olympusat, Inc., is a top provider of independent programming networks to the cable, satellite, and
telecommunications industries, also renowned as the first company offering a package of Spanish-language
networks in the United States.
Director of On-Air Marketing and Promotion
 Took charge of directing and deploying integrated and innovative marketing campaigns across all channels
owned by the large-scale, multimillion-dollar enterprise.
 Enhanced brand awareness to create consumer interest and demand. Rolled out creative marketing strategies
and methodologies to drive audiences to networks, stations, and various digital platforms.
Key Contributions:
 Ensured consistency and continuity of brand content and messaging for consumer programs.
 Exercised collaborative leadership of marketing, PR, and cross-functional teams to produce an impactful
digital presence to promote major network priorities.
 Facilitated brand support and cohesiveness between various television networks under Olympusat by
skillfully coordinating external and internal coordination.
 Developed on-air marketing and promotion plans with budget oversight and strategic, cost-effective
allocation of resources. Evaluated proposals and ensured brand integrity across channels.
PUERTO RICO PUBLIC BROADCASTING CORPORATION- WIPR TV CHANNEL 6, San Juan, PR 1993 – 2014
WIPR-TV is a non-commercial, full-power public television station transmitting over analog channel 6 and digital
43 featuring local programming primarily in Spanish.
Director of Programming and Promotion
 Manifested a programming and promotion implementation schedule across six digital channels.
 Initiated and sustained a lucrative network of high-profile and key industry contacts to heighten success of
programming deals and revenue opportunities. Continued on Page Two

2. EVANGELINE M. VAZQUEZ 787.462.3773 ▪ vangivazquez@gmail.com Page Two
 Oversaw the development and delivery of station marketing for on-air spots, outside media placement, sales
promotions, and station events.
 Captured partnership and distribution deals while also purchasing content and scheduling of programming.
 Served as a key liaison and primary point-of-contact with media communication, traffic, and operations
involving program scheduling, special recording, and playback information.
 Recruited, hired, and supervised professional service contractors. Enforced standard operating procedures for
across the TV station.
Key Contributions:
 Ensured high-quality and diversified content offering across drama, feature films, live events, sports,
animation, and breaking news, resulting in market penetration, brand expansion, and global visibility.
 Demonstrated a high level of expertise in handling FCC matters including licensing renewals, DTV, as well
as political, children’s, and public files. Also implemented quality control procedures.
 Coordinated budgets as allocated by PBS, APS, V-ME, NETA, ION, NBA, and FIBA across the programming
services division.
 Proved vital to successful implementation of the WIPR-TV broadband delivery system including non-real
time program distribution.
 Conducted market research, gathered competitive intelligence, and determined target demographic.
Positioned programming for optimal ratings and audience satisfaction as well as retention.
PROFESSIONAL AFFILIATIONS
NATPE, TEPAL, PROMA, Public Broadcasting Service (PBS), American Public Television (APT), National Education
Telecommunication Association (NETA), Latino Public Television (LPTV), DOCTV IBEROAMRICA
TECHNICAL SKILLS
MS Office and TV Traffic Software