Music video treatment

1. Treatment
Guy Pollard, Toby Orchard and Cameron Stewart

2. Song and artist
 Can’t pretend by Tom Odell.
 The genre of this song is Indie pop/soul.
 Indie Pop music videos are conventionally
all mostly performance based video….
 The reason why we cause this song is
that…..
 We wanted to use this song because we
think it has a particular meaning

3. Video concept
For the narrative we have taken inspiration from rudimental ‘Waiting all night’.
This has a narrative about a man who has been hit by a car and has lost his
legs. It is about him trying to find life again in the sport that he enjoy. We plan to
make something similar to this with a more powerful message as our character
is riddled with depression.
For a music video we have chosen to make it completely narrative so that the
audience can immerse themselves in the powerful message.
Our song choice reflects our movement as well. ‘Cant pretend’ by Tom Odell is
a soul/indie rock song which has powerful lyrics which go with our narrative.
Our character ‘Can’t pretend’ to be something that he is not, he has to find his
new place in society. The song has both upbeat and downbeat moments which
gives us movement to create a motivational narrative.

4. Video narrative
 One male character who is disabled
 He battles life as well as his disability
which can be quite depressing not being
able to walk.
We will see him trying to perform simple
task and fail.
 We see the improvement of our character
as takes joy in his sport wheel chair
basketball.
 We see him find his place in society as he
embraces who he is.

5. Location and look…
LOCATION:
Basketball: Sports Able in Maidenhead,
which is a basketball arena designed for
wheelchair basketball. This will be used
because they quire all the necessary
equipment for wheelchair basketball.
Bedroom scenes: will be shot at either the
school in a dorm room or at home. There
will be pictures and medals of when he
previous played basketball.
Rehabilitation: the school medical wing
and at the gym. We will use the medical
wing beds because of the hospital
aesthetics.
Sports hall: We will use the school sports
hall to take photos of what our character
looked like before his incident.
THE LOOK:
Basketball: In this scene we will use a
light filter which will reflect the mood of our
character. It will show the audience that the
sport he is doing is making him feel good.
Bedroom scenes: Here we will be using a
dark filter which once again will reflect his
mood. It shows the audience that he is
depressed and alone.
Rehabilitation: We will be using the gym
will audience a insight into the intense
environment he has to struggle with.
Sports hall: In these photos he will be
surrounded by friends which will make him
look happy.

6. Risk assessment
Hazard Risk People
at risk
Control measures Actions
Condition of activity
area:
Dusty, Slippy, Wet,
uneven or
damaged flooring
Slips, trips
and falls
Participants Inspection of the floor surface to ensure it is safe
for the session to take place
• Access to event qualified First Aider, First Aid Kit
and telephone
Officials to inspect
playing area
prior to each game &
request
centre staff to clean floor
where required.
Any equipment that
may be used
Cuts,
collision with
equipment
Participants Equipment meets National Standards and is
suitable size (i.e balls, wheelchairs) for the age
group.
• All equipment and positioning is checked before
use & is ‘fit for purpose’
• Participants responsible for checking their own
playing chair regularly during the Championships
• Officials to check playing chairs periodically
during
the Championships
Inform letting body of any
concerns
Officials to inform
players/Coaches as to
any
discrepancies
Strains and Injuries
during and after
play
Personal
injury
Participants Recognised Coaching methods used
• Adequate Warn Up and Cool Down
• Participants Wearing Suitable Clothing
• Access to Qualified First Aider, First Aid Kit and
Telephone
Planned and structured
filming schedule
Collision with other
participants or
being hit by any
equipment being
used
Cuts or injury
including
head
Participants • Recognised Coaching methods used
• Group Supervision and Control
• Access to Qualified First Aider, First Aid Kit and
Telephone
• Match participants in groups/teams in appropriate
age/ability categories
Ensure good group
control and
include in briefing at start
of
session

7. Character/Artist representation
• We will use Mise-en-scene to help
portray and present are characters. We
will use props (Wheelchairs): Dressed
in sport clothing. One team in Shiplake
Tropic Kit .
• Camera shot.
• Establishing shot of him working in
the gym to show how lonely he is.
• Close up of main characters face to
show facial expression.
Editing:
• We will use jump-cut
• Continuity editing
• Shot Reverse shot
• Fast pace editing
• Juxtaposition

8. How do you intend to attract and
address them through the video.
We intend to attract the audience through
the narrative, the video will appeal to those
who are young, the gender that might me
attracted the most to the video will be male.
People who have been inspired b the 2012
Paralympics will be inspired by our video.
The audience can possibly relate to the
narrative of the video which will be the
struggles of life. Particularly those who are
handicapped. This video will inspire people
to imitate our character.
Are unique selling point in the video is the
wheelchair basketball aspect. This is a
motivational video which has powerful
contrast with the music and the lyrics.
Our audience will mostly be sports
enthusiasts or people who are big
supporters of Tom Odell.

9. Thank you for listening
Any questions?