This is Mark Da Silva's Evaluation.

1. By Mark Da Silva

2. Introduction
 Our as task was to create a media product that
appeals to our targeted audience of teenagers.
After weeks of planning and filming we have got
feedback from our targeted audience.
 Our genre is teenage comedy. This is because we
enjoy movies like American pie and 21 jump street
etc.
 In my group I worked with Jayesh, Krishan and
Shyam.

3. Production timeline
Planning Filming Rough cut editing
Final cut improvements Audience feedback
 The Planning include things like the synopsis, script and setting.
 The Filming includes to fine a day in which the location was free to use.
We also had to get a camera that was good enough for filming.
 Rough cut editing is just putting the clips together that we filmed so we
have a rough idea of the final piece.
 The Audience feedback is playing the rough but to our targeted
audience and getting feedback from them.
 Final cut improvements is just improving our rough cut so it looks good
with affects.

4. Research
 Our research consists on opening scenes of
similar genres of what we chose.
 We took surveys from our targeted audience.
 I had to analyse the opening scene of Anuvahood.

5. Surveys
Before getting started-
According to our survey, people enjoy
comedy films more than drama films.

6. Surveys
Feedback on An Educated Sentence-
Most of our audiences was male. People thought our product was
funny, entertaining, well-
acted, exciting and it has
interesting settings.

7. Comparison
 Location - School  Location - School
 Clothing - t-shirts, low  Clothing –
trousers, trainers and a hoodies, ‘badman’ like
bag. clothing, ‘geeky’ clothing.
 Character – camera  Character – camera
follows character. focuses on character.

8. Differences
 Takes place in the  Takes place in class
corridor. room.
 Uses tracking shots.  Zooms into main
 Close-ups of his character.
loneliness.

9. Social Groups
Teenagers (mix genders)
 It is teenage related.
 Every teen comedy has teenage social groups.
 The main character is an Asian nerd

10. Stereotypes of Social
Groups
Positive
 They are students
 Asian person as a smart person
Negative
 They do not care about school
 They get bad grades
 They bully the lonely person
 Black person as the dumb person

11. Poster Production
company name
Movie title
Main character
Release data Film age Rating
alone with
production
website address

12. Comparison
 Main characters in the middle
 Film title big and bold
 Plain background
 Audience focuses on main character
 Product details in small print

13. Differences
 Superbad has two main characters
 An Educated Sentence has age
ratings
 An Educated Sentence has little small
prints

14. Related films
American Pie Shaun of The Dead
 Teenage characters  Teenage characters
 Sarcasm and jokes
 Taken place in
 Aimed at teenagers suburban areas
 Taken place in school
Superbad
21 Jump Street
 Targeted at teenagers
 Targeted at teenagers
 Teenage characters
 It is a comedy
 Jokes

15. Genre
Why we chose Teen Comedy-
 We enjoy comedy films
 We have seen many comedy films
 We had many ideas

16. Conventions
What we used- What we didn’t use-
 Voice overs  Conversations
 Up beat, fast paced  Editing (shot reverse
music shots)
 Camera shots
(establishing shots, pan
shots, over the shoulder
shots)
 Teen like clothing
 Technology (mobile
phones)
 Stereotypical views
(Asian kid as a smart
person)

17. Research and Planning
Synopsis
Shot List

18. Research and Planning
Script

19. Research and Planning
Props

20. Media Institutions
The types of media institutions that would distribute
our media product would be-
 Warner Bros
 Universal Studios
 20th Century Fox
This is because-
 It is teen related
 Our product is teen comedy

21. Distribution
I think our media product would be distributed in
Britain as well as international because-
 It relates to international audiences
 It features international teen like behaviour
 The main character is an Asian nerd
 The black person is not a smart person

22. Distributing our Product
Our product would-
 First released in cinemas
 Advertisements (billboards, fan pages, T.V adverts)
 Trailers on the internet as well as television

23. Targeted Audiences
Our targeted audience would be-
 Teenagers
 Male audience
 Students

24. What attracts our
audience
 It is teen comedy
 It is taken place in school
 We have a teaser poster
 It related to teenagers
 The main character is a Asian nerd

25. Mise-en-scene
How Mise-en-scene attracts audiences-
 The ‘badman’ wears ‘badman’ like clothes
(Jeans, hoodies)
 The nerd wears smart clothes (Shirt, tie, etc.)
 It is taken place in school or in a classroom

26. Technologies
What I have learnt-
 How to use a camera properly
 How to edit (shot reverse shots, etc.)
 How to make blog posts

27. Technologies
Developing the skills-
 I can easily make a blog post
 I now find it easy to use mac PCs
 I can edit a clip
 I can film things easily and properly

28. Technologies
What I need to improve on-
 Using iMovie with all features
 Using wordpress with all features

29. Preliminary Task
Link to our Main Task Final Cut of Final Grade-
Click Here
What we had to do-
 Create a scene for 2 minutes
 We have to do this before the Main Task
Genre-
 Teen drama/horror

30. Final Product
Link to our Main Task Final Cut of An Educated
Sentence- Click Here