Department of Journalism and Mass Communication- TYPOGRAPHY Typography is an art form that the world of design, entertainment, marketing, and business cannot live without. PARTS OF TYPEFACE typographic element Ascender Baseline

1. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Affiliated Institution of G.G.S.IP.U, Delhi
BJMC
Basics of Design & Graphics
(24107)

2. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75

3. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
The word Typography is derived from two
greek word “Typos” which means form
and “ Graphy” which means writing.
Therefore, the form of writing is called
Typography.

4. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Typography is an art form that the world of
design, entertainment, marketing, and
business cannot live without.
• Typography is the art and technique of
arranging type to make written language
legible, readable and appealing when
displayed.

5. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• The arrangement of type involves selecting
typefaces, point size, line length, line spacing,
letter spacing and adjusting the space within
letters.
• Typographic characters have basic component
parts. The easiest way to differentiate
characteristics of type designs is by comparing
the structure of these components.

6. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
PARTS OF TYPEFACE

7. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
Characters
• The basic typographic element is called
a character, which is any individual letter,
numeral, or punctuation mark. The capital
letters are called caps, or uppercase
characters. Small letters are called lowercase
characters. Numbers are called
numerals or figures.
PARTS OF TYPEFACE

8. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
WHAT IS DESIGN???
• Ascender
The lowercase character stroke which extends
above the x-height.
• Bar
The horizontal stroke on the characters ‘A’, ‘H’, ‘T’,
‘e’, ‘f’, ‘t’.
• Baseline
The imaginary horizontal line to which the body,
or main component, of characters are aligned.
PARTS OF TYPEFACE

9. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75
• Bowl
The curved stroke which surrounds a counter.
• Bracket
A curved line connecting the serif to the
stroke.
• Contrast
The amount of variation in between thick and
thin strokes

10. TRINITY INSTITUTE OF PROFESSIONAL STUDIES
Sector – 9, Dwarka Institutional Area, New Delhi-75