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Mpd Workshop 7


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Mpd Workshop 7

  1. 1. Group B-3 Company’s name: DeliCake Ltd Members : Le Thu Huyen Nguyen Thanh Le Vu Thanh Long Tran Viet Linh Product : ABC cuppycake Slogan: Tiny cake. Big happiness
  2. 2. Overview <ul><li>Established from 1999. </li></ul><ul><li>With 9 bakeries in Hanoi till now with 150 employees. </li></ul><ul><li>In winter 2009, to celebrate the anniversary of 10 th year operation, we open up the 10 th store in Hanoi and launch new product. </li></ul>
  3. 3. Marketing manager <ul><li>A new product line research => target market </li></ul><ul><li>Ideas for product designs </li></ul><ul><li>Marketing plan </li></ul><ul><li>Feedback analysis </li></ul>
  4. 4. Advertising manager <ul><li>Advertisement campaign </li></ul><ul><li>- Advertise the product and make it famous </li></ul>
  5. 6. Production and Sale manager <ul><li>- Set price based on material, size, market target,… </li></ul><ul><li>- Guarantee the quality of material (special sugar) , ingredient( more DHA, DAA …)and supervising the whole process. </li></ul><ul><li>- Tighten up the internal control system. </li></ul>
  6. 7. Accounting manager <ul><li>Interact with other departments including the sales team. </li></ul><ul><li>To gather, monitor and analyze performance data. </li></ul><ul><li>Producing monthly and quarterly status reports (e.g. Income Statement) to stakeholders. </li></ul><ul><li>Supervise agency’s revenue, billing process accurately and effectively. </li></ul>
  7. 8. Summary <ul><li>Our new product targets to children from 4-12 years old </li></ul><ul><li>The product is assured to have great design and higher quality than other same kind products. </li></ul><ul><li>It is the new beginning of the new product line for children in near future. </li></ul>
  8. 9. <ul><li>Thank you for listening! </li></ul>