1. Mr. Robert Paul Fry
Contact Details
E-Mail:robfry66@gmail.com
Mobile:+971506421415
Date of Birth: 9th
April 1968
Nationality:British
Career Summery
Proficiencies
 Strong background inBakery Managementsince 1990.
 Over 14 years experience inGCCMulti-Site Bakeryand Hypermarket Management.
 ExperiencedinP/L management and accountabilityas well as budget planningand delivering.
 Specialistinplanning, developinganddeliveringnewretail Bakery departments.
 Skilledinthe equipment,methods,process’sandpractices employedinproduction baking.
 Excellentpreparationknowledge ofpastry and baked goods.
 Expert knowledge ofqualitycontrol and cost expectations.
 Proficientincreating strong team morale across multi-cultural work forces and understanding
the specificneedsofsuch teams.
Most Notable Achievements (Chronological Order)
 Assistedin the openingof 60 Lulu hypermarketsin 8 countriesacross the GCC during the last
11 years. Having full and complete responsibilityforthe Bakery departmentsfrom conception
to opening.
 Raised the Lulu bakery departmentsales from 45M to over 200M AED annuallyin the same
period.
 Creatednew wastage, productionand qualitycontrol methodsfor Lulu Hypermarket group.
 Tenderedand won Bahrain Airport ServicesBakery annual supplycontract for Jawad
Hypermarket group.
Summary of Roles,
August 2005 to Present– Bakery OperationsManager, Lulu Hypermarkets, EMKE Group,UAE.
January 2000 to August 2005 – Bakery Manager, Jawad BusinessGroup,Bahrain.
October 1990 to September2000 – Bakery SectionManager, South WestDivision,TescoUK.

2. Career Detail
Bakery Operations Manager.
August 2005 to Present
Lulu Hypermarkets, EMKE Group, UAE.
81 Bakeries across 8 countries in the Middle East and India with an annual turnover of approx
US$65 million
 Responsible for the strategic growth plan of the bakery department in conjunction
with the hypermarket business targets.
 Recruited and built a management team within the bakery category to ensure the
growth plan is achieved.
 Managed with full P/L accountability day today operations, sales, wastage, staffing
costs, buying, marketing and overheads.
 Established retail and operating standards, operational efficiencies and effective cost
control across all functions.
 Responsible for the design of the bakery departments for all new projects using
AutoCAD program.
 In-charge of the selection, purchase, fitting and commissioning of all new equipment.
 Ensured a smooth entry into 4 new international markets.
 Successfully managed the project management of 48 new store openings in 9 years.
Bakery Operations Manager,
Jawad Business Group, Bahrain
2 bakeries in Bahrain with an annual turnover of approx US%5 million
January 2000 to August 2005
 Responsible for improving customerservice, retail standards and staff development.
 Managed the buying and ordering process, responsible for delivering gross and net
profit targets.
 Assisted in budget and business plan development.
 Full control of bakery wholesale business including tendering for and gaining large
volume contacts such as Bahrain Airport Services and the bakery supplies for the US
Navy Base in Bahrain.
 Regular review of bakery category with monthly feedback meetings held with
company owners.
 Maintain market awareness and be pro-active to changes within category.

3. Bakery SectionManager.
Tesco UK
October 1990 to January 2000
 A number of bakery management positions around the South West of England with an
above average rate of progression.
 Responsible for team development and motivation, customerservice, retail standards
and stock loss.
 Responsible for achieving company targets on sales, wastage and gross profit.
 Accountable for company hygiene standards being met.
 Ensuring department is stocked to customer demand and production planning is
adhered to as per the supermarket needs.
Education Details
City and Guilds Bakery and Confectionary Parts I and II
8 ‘O’ Levels
Robert Fry
Bakery Operations Manager
EMKE Group
Mobile:+971506421415
robfry66@gmail.com