2. Subject
What is Mc.Donalds?
● Mc.Donalds business
● Strategies
● Business in China
● Service
● Finance
● Issues
● Conclusion
3. What is Mc.Donalds?
● The world biggest fast restaurant
● Headquarter in United State9 countries
● Serving around 68 million people each day in 11
4. business
● Mc.Donald’s restaurant founded in 119
countries
● Operates more than 34.000 restaurant in the
world
● Employing around 1.7million people
● Offer both counter-service and drive-though
5. Mc.Donalds’s strategies
● Best-effort: operates the best possible service
● Competitor competition policy reasonable –
Decrease price – Expanded the scale of
business – Policy of employee
● Focus on children
● Usually renew menu, make many choose for
customer
6. Mc.Donalds’s business in China
● Founded in 1990 in Shenzhen
● Now, have 960 restaurant with 60.000
employees
● Grow up every year
● Plan to expanded their business to big city, the
eastern and center part of China
● China is potential market with huge population
and working source
7. McDonalds’s service
● One of the most high quality service company
● 2 type of services: – Counter service – Drive-
through service
● Serviced 24 hour/day and 7day/week
● In some countries, McDonalds has home
delivery
8. McDonalds’s finance
● Has two sources of profit: – Sales made by
restaurant – Rental and royalty
● McDonalds use their profit for – Open new
restaurants – Investing in existing restaurant –
Reduce borrowing – Pay dividend
9. Issues
● McDonalds had some issues with – Defamation
– Trademark and copyright – Labor –
Advertising
● One of the most attention issues recently is
healthy and safely in some countries such as
China, India…
10. Conclusion
● McDonalds is successfully in service a huge
amount of fast food to a lot of people
● This success is based on – Nice strategies –
Good marketing – The management, service,
finance
● But there are some issues that need to
overcome such as: healthy, safety…
