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Trio of Trouble: Jonny Schneider (By ThoughtWorks)

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Design Thinking, Lean, and Agile

Which way is right? They all are. This talk untangles what these movements, mindsets, and approaches mean, and helps teams and leaders to choose the right bits at the right times, and bring it all together into one big happy collaboration.

Published in: Technology
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Trio of Trouble: Jonny Schneider (By ThoughtWorks)

  1. 1. TRIO OF TROUBLE: DESIGN THINKING, LEAN, AND AGILE Jonny Schneider
  2. 2. DESIGN THINKING
  3. 3. Designers don’t search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they converge upon their proposal. —Donald Norman 4
  4. 4. DESIGN PROCESS
  5. 5. The problem with the hexagons is that they’ve created THE design process, and that sounds grand and all encompassing, but in reality they are just a suggestion for how to get started. —Carissa Carter
  6. 6. navigate ambiguity empathetic learning synthesise information fast experimentationconcrete and abstract learn from others DESIGN IS AN ABILITY We get better by practicing craft things intentionally communicate deliberately bit.ly/carter-stop-processCarissa Carter,
  7. 7. LEAN
  8. 8. IT’S A RESPONSE TO SCIENTIFIC MANAGEMENT control… humans don’t like it
  9. 9. IT’S ABOUT SYSTEMS OF WORK
  10. 10. Manage flow to optimise value IT’S ABOUT SYSTEMS OF WORK
  11. 11. IT’S ABOUT SYSTEMS OF WORKIT’S ABOUT SYSTEMS OF WORK Quality is a outcome, not an activity
  12. 12. IT’S ABOUT SYSTEMS OF WORKIT’S ABOUT SYSTEMS OF WORK Learning and adapting over analysis and prediction
  13. 13. IT’S ABOUT SYSTEMS OF WORKIT’S ABOUT SYSTEMS OF WORK Empowered people are happier and achieve better outcomes
  14. 14. IT’S ABOUT SYSTEMS OF WORKIT’S ABOUT SYSTEMS OF WORK Outcomes over outputs
  15. 15. PROJECT PRODUCTvs.
  16. 16. Are we building things that people need, or are we just building things? —Melissa Perri http://bit.ly/perri-build-trap
  17. 17. AGILE
  18. 18. IT’S ABOUT HOW WE DO SOFTWARE Individuals and interactions over processes and tools
  19. 19. IT’S ABOUT HOW WE DO SOFTWARE Working software over comprehensive documentation
  20. 20. IT’S ABOUT HOW WE DO SOFTWARE Customer collaboration over contract negotiation
  21. 21. IT’S ABOUT HOW WE DO SOFTWARE Responding to change over following a plan.
  22. 22. AGILELEAN
  23. 23. MINDSETS, NOT PROCESSES
  24. 24. AGILE Build the thing right +DESIGN THINKIN G Explore the problem LEAN Build the right things + by @jonnyschneider
  25. 25. AGILE LEAN DESIGN THINKING
  26. 26. Ability. Learning. Adapting.
  27. 27. THEORY INTO PRACTICE
  28. 28. PUBLISHED JULY 2017 You can read it later. Get it at http://jonnyschneider.com/free-book BEST OF ALL, IT’S FREE!
  29. 29. PURPOSE, ALIGNMENT, AUTONOMY Be stubborn on the vision, but flexible on the details. —Jeff Bezos Guideline
  30. 30. Purpose starts with customers
  31. 31. Opportunities Streams Aspirations Measurements Outcomes achieved (evidence of success)
  32. 32. he unexpected is what determines whether we achieve goals. https://en.wikipedia.org/wiki/Exercise_RIMPAC
  33. 33. By Mike Rother
  34. 34. MEASURE THINGS THAT MATTER If a measurement matters at all, it is because it must have some conceivable effect on decisions and behavior. —Douglas W. Hubbard Field lesson Lesson Learned
  35. 35. MEASUREMENT COMMENT Customers will be delighted Too vague Net Promoter Score (NPS) will increase Subject to external factors, hard to attribute to a specific initiative 6 customer features completed Measures output, not outcome Conversion from results page to product detail page increases by 3% month-on-month Good! Basket-size for returning customers increases 
on average from quarter-to-quarter Good! Average time-on-site per item purchase 
reduced by 6% quarter-to-quarter Good! Goal: Customers can easily find what they are looking for
  36. 36. MAKE DECISIONS BASED ON LEARNING Don't look for facts or answers — look for better questions. It's the questions we ask, and the meaning we explore, that will generate the insights most useful to strategy. —Dr. Jason Fox Guideline
  37. 37. bit.ly/cog-bias-sheet
  38. 38. bit.ly/cog-bias-sheet
  39. 39. Define your beliefs and assumptions Decide the most important thing to learn Design experiments that can deliver learning
  40. 40. THE PROBLEM ASSUMPTION MODEL by Jonny Schneider and Barry O’Reilly bit.ly/udtla
  41. 41. MONDAY Frame the challenge and 
explore some options TUESDAY Decide what to learn WEDNESDAY Design the experiments THURSDAY Conduct the research FRIDAY Analyse the results and 
decide what next
  42. 42. WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 orientation 39 intercepts 65 survey responses campaign design campaign launch pilot plan 20 customer intercepts 5 student surveys 4 gym interviews 11 intercepts 10 intercepts
  43. 43. DESIGN THE RIGHT EXPERIMENTS, TO LEARN THE RIGHT THINGS. Lesson Learned
  44. 44. THE ECONOMICS OF LEARNING COST •Time •Effort •Resources •Financial cost CONFIDENCE •Accuracy of data or insight •Usefulness to inform decisions
  45. 45. 55 evolved version of hypothesis template 6% 30%
  46. 46. ACCEPT UNCERTAINTY, EMBRACE FAILURE LEARNING. (Optimise for being wrong) Lesson Learned
  47. 47. MANY MINDSETS, ONE TEAM. Guideline There is no single truth. Everyone is ‘right’.
  48. 48. AGILE Build the thing right LEAN Build the right things +DESIGN THINKIN G Explore the problem + by @jonnyschneider
  49. 49. DUAL TRACK, NOT DUEL TRACK. By Jeff Patton bit.ly/patton-dual-track
  50. 50. 68 Aspirational Customer Journey Product Hypotheses Design Experiments User Story Map Data/feedback
  51. 51. LEARN YOUR WAY TO BETTER PRACTICES Lesson Learned
  52. 52. AGILE LEAN DESIGN THINKING
  53. 53. AIM FOR PURPOSE ALIGNED AUTONOMY MAKE DECISIONS BASED ON LEARNING MANY MINDSETS, ONE TEAM 1. Start with customers 2. Measure things that matter 3. Visual management helps 4. Design the right experiments, to learn the right things. 5. Accept uncertainty, embrace learning. 6. Embrace your differences and work together. Lessons LearnedGuidelines
  54. 54. QUESTION? http://thedogist.com GET THE BOOK http://jonnyschneider.com/free-book @jonnyschneider au.linkedin.com/in/jonnyschneider

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