Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Bruce McCarthy (Founder, Product Culture) - Product Culture Eats Execution Culture

373 views

Published on

This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/

What is it that Dollar Shave Club has that Gillette has lost? Serial Entrepreneur Bruce McCarthy will lead an interactive discussion on how successful product-focused organizations think and act differently every day in the networked age.

Product culture is fundamentally different than execution culture. Product Culture is not a process or a tool. It is a shared mindset about why we are in business and how we go about things. Rather than focus on design thinking, agile methodologies, DevOps, or Lean, product-focused organizations focus on continuously developing, testing, and delivering products of value to customers using whatever tools work best for them.

Competitors and employees alike are leaving companies without it behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible. He’ll ask you for your stories, too. Let’s stop talking about process and tools and start talking about culture.

Published in: Business
  • Be the first to comment

Bruce McCarthy (Founder, Product Culture) - Product Culture Eats Execution Culture

  1. 1. Eats Execution Culture
  2. 2. @prodculture Why I Quit My Job Bruce McCarthy, Founder, Product Culture
  3. 3. “You have to understand, we’re just not trying to be entrepreneurial here.” Executive to remain nameless
  4. 4. @d8a_driven Bruce McCarthy Founder, Product Culture ORACLE ATG IMARKET D&B NETPROSPEX NUANCE LOCALYTICS SKYHOOK WIRELESS VISTAPRINT ZIPCAR HOBSONS JOHNSON & JOHNSON ENERNOC SCHNEIDER ELECTRIC ONCAM EVARIANT HUAWEI INTRALINKS IMOTIONS ROUNDCORNER HEALTHWISE BPMA PRODUCT MANAGER DIRECTOR VP CHIEF PRODUCT PERSON PRESIDENT CEO STRATEGIC PARTNERSHIPS ENGINEERING MANAGER UX DESIGNER DATA ANALYST MARKETING SALES SCRUM MASTER ENTERPRISE COACH STARTUP ADVISOR TRAINER AUTHOR SPEAKER
  5. 5. @prodculture www.productroadmapping.com
  6. 6. 1. What is a product 2. What is culture?
  7. 7. What is a Product?
  8. 8. @prodculture Something that enhances human ability
  9. 9. @prodculture Something you provide to others in exchange for value
  10. 10. @prodculture Something you can make repeatedly
  11. 11. @prodculture Build once, sell many times
  12. 12. Enterprise software may not be a product
  13. 13. For Products, Focus on Markets, 
 Not Customers
  14. 14. "The word culture meant 'place tilled' in Middle English.” - Latin colere, 'to inhabit, care for, till, worship’ - and cultus, ‘a cult, especially a religious one.' Edward S. Casey, philosopher What is Culture?
  15. 15. @prodculture
  16. 16. “How can we make people more awesome?”
  17. 17. What is product culture?
  18. 18. @prodculture Many Software Companies Focus on the Wrong Things Features rather than people Management rather than leadership Functions rather than teams Efficiency rather than learning
  19. 19. @prodculture 4 Principles of Product Culture Lead with a vision of human awesomeness Build small diverse teams Trust people to manage their work Learn and improve continuously
  20. 20. @prodculture Lead with a vision of human awesomeness Build small diverse teams Trust people to manage their work Learn and improve continuously
  21. 21. @prodculture US Porsche Unit Sales 0 15000 30000 45000 60000 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016
  22. 22. @prodculture Lead with a vision of human awesomeness Build small diverse teams Trust people to manage their work Learn and improve continuously
  23. 23. @prodculture Advice on Teams • Be clear and consistent about the mission • Hire for diverse skills and points of view • Keep teams together; bring the work to them • Split teams before they get too big
  24. 24. @prodculture Lead with a vision of human awesomeness Build small diverse teams Trust people to manage their work Learn and improve continuously
  25. 25. “Since I do not know how to do that, this meeting is now adjourned, and you will return at ten o’clock tomorrow morning and explain your intentions.” Peter W. Schutz, CEO, Porsche AG 1981-1987
  26. 26. “Control leads to compliance; autonomy leads to engagement.” Daniel H. Pink, author Drive
  27. 27. @prodculture Personal Accountability for Company Reputation 0 0.1 0.2 0.3 0.4 High Low 12% 34% Deloitte Flexibility in Work Hours & Location
  28. 28. @prodculture
  29. 29. “Context Not Control” Netflix
  30. 30. @prodculture Lead with a vision of human awesomeness Build small diverse teams Trust people to manage their work Learn and improve continuously
  31. 31. @prodculture “We haven’t built it yet!” Ferry Porsche, son of founder Ferdinand Porsche, 1909-1998
  32. 32. How we judge success must change from “was it successful?” to “are we getting closer to our vision?”
  33. 33. @prodculture Lead with a vision of human awesomeness Build small diverse teams Trust people to manage their work Learn and improve continuously
  34. 34. @prodculture
  35. 35. Product Culture is a growth medium. It is the name we give to the necessary conditions for sustained commercial innovation.
  36. 36. Is Change Possible?
  37. 37. @prodculture To Grow a Product Culture • Quit focusing on features or revenue (focus on making people awesome) • Quit managing (start leading) • Quit hiring resources (build teams) • Quit focusing on success (focus on learning about the path to success)
  38. 38. “The competitive advantage of an organization lies not so much in the solutions themselves — but in the ability of the organization to understand conditions and create fitting, smart solutions.” Mike Rother, author, Toyota Kata
  39. 39. @prodculture The hardest thing about technology is people.
  40. 40. Lead with a vision of human awesomeness. Build small diverse teams. Trust people to manage their work. Learn and improve continuously.
  41. 41. @prodculture To learn more:
 Visit productculture.org Sign up for my weekly nanoletter, ONE THING on Product Culture

×