Check out this overview that covers all the basics of Instagram: From setting up your account to posting photos and videos on this fun social platform

1. Instagram

2.  Instagram is a free social media service that allows you to share pictures and
short,15 second videos with your followers
What is Instagram?

3.  To get started, download the Instagram App from your app store (iPhone or Android).
 If you already have an account, sign in using your email address or username and password. If you are new,
create an account by clicking sign up and then following the instructions.
Getting Started

4.  Create a username (handle)
 Use a name that people will be able to recognize (your name or something meaningful to you). Thirty-One
Gifts and Thirty-One should not be a part of your username (handle).
 Note: If you currently have an account that includes Thirty-One or Thirty-One Gifts, we ask that you please
change it so that it is more of a reflection of YOU
 Use this: SallySmith
 Don’t use this: SallyThirtyOne
 Add your Bio
 Write a description that showcases your personality.
 Add interests, quotes, and other fun facts. If you will be mentioning Thirty-One in your posts, please
identify yourself as a Thirty-One Independent Consultant.
 Example: Thirty-One Independent Consultant, outdoor enthusiast, artist, mom of two. “Live life to the fullest!”
 Website URL
 Add your mythirtyone.com site here
 Profile Picture
Setting up your Instagram account

5. Navigating the home screen
 Home: All of the pictures from your followers will
appear here.
 Search: Look-up people, topics or hashtags.
 Camera: Take a picture or video.
 Activity: See your activity (likes, comments, and
follows) and your followers’ activity.
 Your Account: Edit your profile, view the photos
you have been tagged in, and see all the pictures
you have taken.

6. Navigating the home screen
Search: look for people, topics, or hashtags.
Photos: scroll through recommended pictures to like.
People: scroll through recommended people to follow.
Take a picture or video! Following: view the activity of your followers.
You: see your activity

7. Navigating the home screen
Change your settings such as privacy.
View what pictures you have been tagged in.
View pictures you have posted and pictures you have
been tagged in.
See the locations where your pictures have been
taken.

8.  Before you begin posting photos and videos, it is important to review Instagram’s two
account types and to choose the one that is best for you:
 Private account: Only your followers (those that you have allowed) will be able to see your
photos and videos.
 Public account: Anyone will be able to see your photos and videos.
 Your posts will be searchable based on hashtags and viewable to other Instagram users.
 To review Instagram’s Privacy Settings to determine which setting is best for you, visit
Instagram’s help section here: https://help.instagram.com/116024195217477/
Instagram – Privacy Settings

9. Posting a photo
1. Login. Select the camera button to take a
picture.
2. Press the blue button to take a picture. 3. Once you are satisfied with the picture,
select Next.
4. Select your Filter, select Next.
Note: The screenshots used in this presentation were taken using Instagram for iPhone. If you are using Android, your screen may appear slightly different.

10. Posting a photo
5. Click in the white space to
“Write a caption”
6. Write your capture and add
hashtag(s) if relevant to the
photo.
7. Once you are satisfied with
the caption, select SHARE 
Posting Tips:
Tag People: You can tag
people who appear in the
photo. Click “Tag People” and
then add them by their
Instagram username
Clicking on Facebook, Twitter,
etc., will share the photo on
those networks

11. Posting a video
 You can create up to a 15 second video within the Instagram app.
 This is a great tool to show the inside of a bag or how to use a specific product.
To record a video, switch
from camera to video by
clicking the video camera
icon.
Hold down the center button to
record.
Tip: You can video multiple
segments by holding and lifting
the center button

12. Using a Hashtag
 Hashtags (#) are used in front of a relevant word or phrase (no spaces) to help make your
picture more searchable.
 Limit yourself to a maximum of 3-5 hashtags per post.
 Here are some Thirty-One branded hashtags that will make your content searchable.
 Brand Specific: #thirtyone, #thirtyonegifts, #31Conference
 Product: #31uses, #31JK, #31Jewell
 Gives & Philanthropy: #31Gives, #31share
 Party: #31party
 Consultant: #31why, #31consultant

13. What types of content should you post?
 Your account should be a mix of personal and Thirty-One product based pictures taken with
a camera.
 Images such as social graphics or pictures with copy should be used on social
channels such as Facebook and Google+.
 A good rule of thumb is that 80% of the content you share should not be about your
business. If all you post is about your business, your content likely won’t be engaging
enough to truly connect you to your audience.

14. Example Posts - Personal
• Family & Friends
• Food & Beverage
• Nature
• Arts & Crafts
• Fitness
• Pets
• Travel
• Décor/ Decorations

15. Example Posts - Business
• Products in use: Fashion or Home Organization
• Products placed subtly in the background or foreground
• Celebrations of your Team, Customers, and Hostesses (thank-you notes, etc)
• Thirty-One party including guests, decorations and food

16. #31uses
 Uses Examples
 Activity: Gym, Craft, Teacher, Nurse
 Interior: Pockets, Products Inside
 Reuse: Boxes, Fabric Swatches
 Organization: Before & After
 White box shots are best for Google+,
Pinterest or Facebook but should not be used
on Instagram.
 Use the white box shots in the social media
library or on Thirty-One’s pages as inspiration
to create your own, original content!

17. #31party
 Hostess picture & thank you call-out
 Group pictures
 Display & setup
 Snacks, desserts, party food spreads

18. Celebrate, Encourage, Reward
 Celebrate, Encourage & Reward your team for their hard work, when they hit
certain goals and milestones or just because! Whoop Whoop!

19. Celebrate your Customers & Hostesses
Thank your Customers & Hostesses for being tote-ally awesome
and supporting you!

20. #31gives
 When giving back to your communities, both globally and locally, share
pictures! Tag the organizations in your post to help them see the
difference that you are making!
@worldvisionus
 Account Handles for our Partners
 Ronald McDonald House Charities®: @rmhc
 Girl Talk, Inc: @girltalkinc
 Other Organizations we work closely with!
 Salvation Army, USA: @salvationarmyus
 Operation Home Front: @operationhomefront
 Dress for Success: @dressforsuccess
 World Vision, USA: @worldvisionus

21. Sharing others’ photos
 On Instagram, you may see the word, ‘regram’ in a caption of a photo. This means that the photo
was created and reposted (regrammed) by an Instagram user.
 When using pictures that are not yours, make sure to give credit to the creator (unless a picture is
provided to you by Thirty-One).
Quick tips on giving credit
 Caption Option 1: Love @stellabrate
before and after picture on home
organization! #thirtyone
 Caption Option 2: In need of an office
makeover? See how Thirty-One can
help you de-clutter and organize in a
breeze! #Regram: @stellabrate
 Reposting using the Repost App will
add the original poster’s username to
the photo you regram.

22. Additional Information
 Engage with others by following their account and commenting and liking their photos.
 You may receive comments from “spam” accounts such as @instabiz. Feel free to delete
those types of comments from your posts and/or block that account completely.
 Spam: Includes posting pictures with products that have discounts and/or price listed. It
also includes self-promotional behavior such as website names on the picture.
 Repost App (available for iPhone and Android). Repost your favorite photos and
videos on Instagram while giving credit to the original Instagrammer.
 Snapfish and Shutterfly are two great websites where you can upload and print your
pictures! Turn them into calendars, coffee mugs, phone cases and more!

23. Recap
 Instagram is a great place to showcase your personality through ORIGINAL photos and videos
 Use this platform to engage with friends, family, brands and those with similar interests
 Follow the Thirty-One Instagram account for inspiration, fashion, product uses and fun:
@thirtyone
 Keep your posts personal! 80% of what you post should be about your daily life, which happens
to include Thirty-One.
 If you want to share your favorite Instagram posts from friends or brands, download the Repost
App, which makes it super easy and fun!