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Many people think that the term "influencer" only applies to people who are really popular, like celebrities. Sure, actors and models might be influencers but there are a number of other influencers out there in different fields.
There are bloggers who have large followings, Instapoets who have garnered up to 2.5 million followers and people who have managed to connect with others on the internet on the basis of shared interests. There are people who post about fashion, beauty, parenthood, fitness, interior decoration, art and many other topics.