1. SE SOCIAL MEDIA ONE SHEET
2014
WHAT:
SOCIAL MEDIA IS A WEBSITE/INSTURMENT THAT DOESN’T JUST GIVE YOU INFO BUT LETS
YOU INTERACT WHILE GIVING YOU THE INFORMATION. YOU CAN COMMENT AND
COMMUNICATE THROUGH THIS MEDIA AS WELL.
Instagram-fast and fun way to share photos.
Tumblr-a way to post photos in short-form blog format.
Flipagram-bring moments/photos to life in video format.
Pinterest-a place where you can collect and share stuff
you love.
WHY: TO INSPIRE VM TEAMS THRU MULTI CHANNEL TECH/MEDIA AND
COMMUNICATIONS THAT ULTIMATELY “ELEVATES” THE
CUSTOMER EXPERIENCE PATHWAY THROUGH STORE
CREATIVE DIRECTION AND EXECUTION.
SE SOCIAL MEDIA USERNAMES & PASSWORDS:
SE VM INSTAGRAM
username: sevmvisionaries
password: southeast2014
SE TUMBLR
username: southeastcreative@gmail.com
password: 1team1dream
FLIPAGRAM
please download and utilize on your own
no password needed
PINTEREST
download and create your own username and password
for your lifestyle/depts using your work email
Existing pinterest SE examples:
http://pinterest.com/SEUTMODERN2013/
http://pinterest.com/carcar78/
http://pinterest.com/ilovebrassplums
2014 INSTAGRAM/TUMBLR FUN FACTS:
-the US, Japan and Brazil are the three countries with the most users.
-# of likes per second on IG-8,500
-# of likes per day on IG-1.2 billion
-instagram filter with the most likes and comments:
Mayfair
-as of Feb 7, 2014 Tumblr hosts over 170.2 million blogs
-Yahoo bought out Tumblr for $1.1 billion in June 2013
WHAT IS A:
Dashboard: A “live” feed of recent posts. You can leave comments, reblog and
like other posts on tumblr thru your dashboard.
Hashtags: For each post a user creates they are able to help their
audience navigate and find info by adding tags. ex: #SEVM #SEMENS
Likes: Give positive feedback with the like button on social media. This button
is used to express that he/she likes, enjoys or supports certain content.
Suggested “hashtag” suggestions and examples:
Creative examples:
#secreative
#setrim
#seSpring1 (depends on trim)
Interior examples:
#seTopshop
#seSavvy
#seEncore
#sePetites
#seRail
#seMensFurnishings
#seCosmetics
#seHandbags
Misc: #seinspiration #seteams
All Interiors:
After each interior post and your hash tagged dept.-please always hash tag:
#seinteriors
#1 Social Media Rule: Do “USE YOUR BEST JUDGEMENT” at all times when posting