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Branded Media: Episode 3


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Branded Media: Episode 3

  1. 1. How Online Magazines Become Lead Generators Eric Brown July 24, 2011
  2. 2. CONTENT drives prospects to your website!
  3. 3. Know your STARTING POINT
  4. 4. The Numbers DO Matter! Leads  Monthly Visitors = Conversion Rate
  5. 5. Branded Media Platform
  6. 6. Your BLOG is the central starting point of your Content Marketing Strategy
  8. 9. The key is “ HYPER LOCAL ”
  9. 11. Producing CONSISTENT & REGULAR content is key
  10. 12. Links Drive Google Juice
  11. 13. Expand Your Digital Footprint
  12. 14. :: COMPANIES WHO ARE DOING IT RIGHT :: • Urbane Apartments: Rocking the web in Detroit! • Paragon Apartments: Cut their marketing budget in excess of 60%! • Mike Brewer w/ Mills Property: Launched ‘Neighborhoods’ • Mark Juleen w/ JC Hart Apartments
  13. 15. Tune in Sunday, July 31st for The Side Benefit of Branded Media We didn’t create our Branded Media originally for any Social Media effect, we did it for SEO (Search Engine Optimization) of our apartment web site. However, a side benefit of that has been the rich social media connections. We’ll cover: how big corporations use Social Media; how to convince your boss—or your entire organization—that social media is right for your apartment community; and what the single property manager can do until there company is on board with social media. With Featured Guest, Shannon Paul , Social Media Manager for Blue Cross Blue Shield, former Social Media Strategist for the Detroit Red Wings