Branded media: Episode 1

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  • -) Started Urbane Apartments in Aug, 2003 in my attempt to Create Wealth -) Build It and They Will Come IS a Myth -) You MUST be Marketing in ALL You Do -) All Apartments were mostly the same, dull and very boring
  • -) I was a Builder, Not a Marketer, and build 16k-17k apt units -) I read every marketing book I could find, continued to stumble across My Space -) Urbane staff were afraid of negative comments -) One by One we started to create Urbane Evangelists
  • -) It is no longer about Shouting Your Message -) We are now an Opt In Opt Out economy, and you can be un-friended at any time, We truly are at Permission Based Marketing
  • -) Focus on creating Your Larger Community, and fostering Influenceres
  • -) Never in history have folks been able to reach so many people so vey fast -) News, Good and Bad now travels at light speed
  • -) The Urbane Life has established itself as a Hyper Local News and Presence
  • Branded media: Episode 1

    1. 2. Break From the Pack of Apartment Commodity “ The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” -Sergio Zyman
    2. 3. Our Goal <ul><ul><ul><li>“ To provide our residents with an experience and value with a high enough return to create enough Customer Evangelists within our core resident base that they self rent our apartments .” </li></ul></ul></ul>
    3. 4. The direction of marketing has changed…
    4. 15. Create a Community
    5. 16. Social Media…Outreach on Steroids
    6. 17. Become Hyper Local News
    7. 18. Google Juice
    8. 19. THANKS FOR TUNING IN!! The next episode will be Sunday, July 17th @ 11am EST… “ Just Say NO to Facebook ” featuring special guest, Mike McClure!

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