The document outlines how to measure media campaign effectiveness through metric-based analytics by defining goals such as brand awareness, engagement, and conversions. It emphasizes the importance of tracking views, engagement metrics, and conversions, as well as utilizing tools like Google Analytics and YouTube for analysis. Additionally, it provides practical steps for implementing tracking codes and social sharing buttons to better assess campaign performance.

1. To Measure Media Campaign Effectiveness
HOW TO USE
METRIC-BASED ANALYTICS

2. FIRST THING’S FIRST:
What are my goals?

3. • Brand awareness
• Provide information
• Increase conversions such as purchases or leads
What do I want my media to
achieve?

4. What do I need to
measure?

5. Start With Views
• Played
• Viewed
• Traffic

6. Then To Engagement

7. • Social shares
• Comments
• Likes, pins, favorites, etc.
• Time on site
• Time played
• Bounce rate

8. End With
Conversions
• Leads
• Downloads
• Purchases

9. OKAY, SO YOUR COMPANY PROBABLY ISN’T A
MAJOR FILM STUDIO…
AND JENNIFER LAWRENCE ISN’T STARRING IN
YOUR VIDEOS.

10. Where do I start?

11. Place tracking codes on your
videos
Add event tracking Add URL tracking
IT’S MIGHTY DIFFICULT TO MEASURE
YOUR CAMPAIGN WITHOUT ANY
NUMBERS!

12. Add social share buttons next to videos and images

13. Publish videos on
your website

14. Publish videos/images
to YouTube and social
networks

15. How do I measure?

16. • Analytics
o Google
o YouTube
• Tracking
o Code placed on your site
o Code attached to URLs you share
• Shares
o AddThis
o ShareThis

17. MEASURE USING
Google Analytics

18. Events Overview
Analytics > Reporting > Behavior > Events > Overview

19. Video Events

20. Events Flow
Analytics > Reporting > Behavior > Events

21. MEASURE USING
YouTube

22. Overview
See how your campaign is performing

23. Demographi
cs
Identify which
audiences you
are currently
reaching.

24. Playback
Locations
Identify where your
viewers are watching
your media.
Remember when we talked about views? You can see them here, too.

25. Traffic
Sources
Identify how your
viewers are
getting to your
media.

26. Devices
What technology
are your viewers
using to watch
your videos?

27. Audience
Retention
Measure engagement
levels from your
viewers.

28. Likes & Dislikes
How do viewers
receive your
campaign?

29. Subscribers
Do you have any
fans?

30. MEASURE USING
ShareThis

31. Social Trends
Analyze sharing
engagement trends

32. Social Quality
Track your media’s
online value with
Social Quality Index

33. FOLLOW UP WITH US AT
JA@INFOGENIX.COM

34. Jeremy, that’s your cue to
wrap it up and take a bow.
(Seriously. Stop talking, dude)