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SPOKE Communications, LLC
SPOKE Communications, LLC

Spoke Communications recently presented a Marketing Communications strategy seminar to a group of business owners in Iowa. The presentation was to provide an overview of services provided by Spoke as well as strategies on effective marketing communications and branding.

Marketing
1 of 25
Spoke Communications, LLC A full-service marketing communications resource - integrating emerging technologies - with proven marketing strategies.
I “HATE” POWERPOINT!
I “LOVE” MARKETING COMMUNICATIONS!
• Targeting • Evaluating • Empathizing • Building Strategy • Creating Connections • Fulfilling Needs • Support • Do it all again! Marketing Communications
• Targeting • Evaluating • Empathizing • Building Strategy • Creating Connections • Fulfilling Needs • Support • Do it all again! Marketing Communications
• Targeting • Evaluating • Empathizing • Who? • What? • When? • Where • Why? branding Marketing Communications
• HOW! strategy Marketing Communications • Targeting • Evaluating • Empathizing • Building Strategy
Spoke Communications, LLC • Targeting • Evaluating • Empathizing • Who? • What? • When? • Where • Why? branding
Karl & Kathy Customer? • Targeting • Evaluating • Empathizing branding
Karl & Kathy Customer? • Targeting • Evaluating • Empathizing Branding - research • Who? • What? • When? • Where • Why?
Karl & Kathy Customer? Branding - research • Who? • What? • When? • Where • Why?
Karl & Kathy Customer? Branding - research • Who? • What? • When? • Where • Why? DATA!
It’s about communication & COMMUNITY. COMMUNITY? Neilsen, “Trust in Advertising” Oct. 2007
Karl & Kathy Customer? Branding - research • Who? • What? • When? • Where • Why? NOT DATA!
Karl & Kathy Customer? • Targeting • Evaluating • Empathizing Branding - research
Karl & Kathy Customer? strategy
• HOW! Marketing Communications • Targeting • Evaluating • Empathizing • Building Strategy • Creating Connections strategy
Marketing Communications execution • Targeting • Evaluating • Empathizing • Building Strategy • Creating Connections • Fulfilling Needs • Support • Do it all again!
Marketing Communications measurement • Targeting • Evaluating • Empathizing • Building Strategy • Creating Connections • Fulfilling Needs • Support • Do it all again!
QUESTIONS? 5400 SE 30th Street, Des Moines, Iowa 50320 Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com Twitter: @TheBrandChef • Andrew@createWOWmarketing.com www.TheBrandChef.com
www.TheBrandChef.com FREE WORKBOOK
“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.” – Chinese Proverb 5400 SE 30th Street, Des Moines, Iowa 50320 Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com Twitter: @TheBrandChef • Andrew@createWOWmarketing.com www.TheBrandChef.com

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