Exploring the 5 Tenets of Modern Marketing Teams

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Modern marketers have a long way to go to reach the self-defined status of the “ideal
modern marketer.” Marketers give themselves a score of just 65 out of 100 when
measuring themselves against five primary competencies of marketing. Marketers want
to do better in the following areas, and must if they are to become truly modern
marketers

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Exploring the 5 Tenets of Modern Marketing Teams

  1. 1. Host: David Lewis President and CEO DemandGen - Americas Host: John Sweeney Managing Director DemandGen - UK Rachel Dennis Senior Director of Lead Generation & Retention Doug Sechrist Vice President of Demand Marketing & Revenue Generator EXPLORING THE 5 TENETS OF MODERN MARKETING TEAMS Hosted By:
  2. 2. Dave Lewis CEO Today’s Hosts John Sweeney Managing Director
  3. 3. Rachel Dennis Senior Director of Lead Generation & Retention Today’s Guests
  4. 4. Doug Sechrist Vice President of Demand Marketing & Revenue Generator Today’s Guests
  5. 5. “Modern Mark” & “Five Tenets of Modern Marketing” EloquaChannel
  6. 6. Source: Eloqua/B2B Marketing Magazine Study : Defining the Modern Marketer: From Real to Ideal”.
  7. 7. The Five Tenets of Modern Marketing Teams Department structures have changed Leadership responsibilities have changed Roles within departments have changed Performance Management has changed Compensation models have changed
  8. 8. Rachel Dennis Senior Director of Lead Generation & Retention Today’s Guests
  9. 9. Global supplier of images, video & music to advertising, media & corporate organizations gettyimages.com / istockphoto.com / thinkstockphoto.com Customers in 200+countries
  10. 10. Getty Images – Marketing Organization Structure SVP Marketing Regional Marketing Central Strategy Lead Generation & Retention Content Marketing & Marcom Online Marketing Brand, Events & PR
  11. 11. Lead Generation & Retention Team Lead Generation & Retention Team Marketing & Analytics (3) Campaign Strategy (3) Campaign Services (4) Creative Services (3)
  12. 12. Doug Sechrist Vice President of Demand Marketing & Revenue Generator Today’s Guests
  13. 13. #1 Structure #1 Then vs now. How has the marketing department changed over the past few years?!
  14. 14. #2 Leadership #2 Has your role changed and the demands on you?
  15. 15. #3 Teams #3 What are some of the key roles and responsibilities of the modern marketing team?
  16. 16. The Demand Marketing Organization Outbound Inbound
  17. 17. #4 Success #4 What business insights are expected to come from marketing?
  18. 18. #5 Compensation #5 Have you seen compensation change?
  19. 19. The Five Tenets of Modern Marketing Teams Department structures have changed Leadership responsibilities have changed Roles within departments have changed Performance Management has changed Compensation models have changed
  20. 20. Questions?
  21. 21. Host: David Lewis President and CEO DemandGen - Americas Host: John Sweeney Managing Director DemandGen - UK Rachel Dennis Senior Director of Lead Generation & Retention Doug Sechrist Vice President of Demand Marketing & Revenue Generator EXPLORING THE 5 TENETS OF MODERN MARKETING TEAMS Hosted By:
  22. 22. Appendix
  23. 23. Cloud Contact Center Software Building a Modern Marketing Team Doug Sechrist, VP Demand Marketing July 12. 2013
  24. 24. The Demand Marketing Organization Outbound Inbound
  25. 25. Strategy • Build and Run a Highly Efficient, Scalable Revenue Engine – Consistent Revenue Performance – Predictable yield from Marketing and Sales investments
  26. 26. Team Charter
  27. 27. Incentives/Compensation
  28. 28. The Five Tenets of Modern Marketing Teams Department structures have changed Leadership responsibilities have changed Roles within departments have changed Performance Management has changed Compensation models have changed
  29. 29. The Five Tenets of Modern Marketing Teams Department structures have changed Leadership responsibilities have changed Roles within departments have changed Performance Management has changed Compensation models have changed
  30. 30. The Five Tenets for Modern Marketing Teams Department structures have changed Leadership responsibilities have changed Roles within departments have changed Performance Management has changed Compensation models have changed
  31. 31. The Five Tenets of Modern Marketing Teams Department structures have changed Leadership responsibilities have changed Roles within departments have changed Performance Management has changed Compensation models have changed
  32. 32. The Five Tenets of Modern Marketing Teams Department structures have changed Leadership responsibilities have changed Roles within departments have changed Performance Management has changed Compensation models have changed

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