This document discusses how promotional products can help businesses succeed. It outlines several benefits of promotional products, including increasing recall and recognition rates, providing repeated exposure over time as the products are used, extending the reach of a company's branding as the products act as mobile advertisements, and increasing trade show traffic. Promotional products are also described as being more cost-effective than traditional advertising methods due to their very low cost per impression. The document concludes by offering the services of the company to help design and provide promotional products that align with a business's goals and strategy.

1. How Promotional Products
Help Your Business Succeed

2. A Promotional Product is…
A item that promotes
your Company,
Corporate image,
Event, and/or Brand

3. Also Known As…
Advertising Specialties
Promotional Items
Swag/Schwag
Branded Gifts
Branded Items
Branded Merchandise
Promotional Gifts
Advertising Merchandise

4. Promotional Products Can:
1. Increase Your Recall Rate
2. Increase Repeat Exposure
3. Extend your Reach
4. Increase Tradeshow Traffic
5. Decrease Advertising Costs
6. Benefit Direct Marketing

5. Recall Rate
42% more people
recall an advertisers
name when using
promotional products vs.
print ads
amabaltimore.org

6. Repeat Exposure
When an Ad stops running
on TV/print medium,
the impression stops

7. Repeat Exposure
Promotional Products
Never
stop collecting impressions

8. Repeat Exposure Cont’d
If a Promotional
Product like a polo
shirt is used once a
week, it generates 52
impressions/yr!

9. Extended Reach
Promotional
Products act
as walking
billboards

10. Tradeshow Benefits
Trade-show Traffic
will increase by an
average of 176%
for booths who give
out promo products
ppai.org

11. ?
Tradeshow Benefits
Of those who receive a promo product:
71% will remember the company name
76% will have a favorable attitude toward the company
ppai.org

12. Cost Effective
Cost Per Impression is drastically less than that of traditional advertising
As of 2014 avg cost per impression for promotional
marketing is $00.006 – 6 tenths of a cent!
asicentral.com

13. Direct Marketing Made Better
Using promotional products
as an incentive to respond
produces 4x more
responses than a sales letter
does
amabaltimore.org

14. We can help you succeed
Our expert staff excel in advising and designing promotional products
that integrate into your company’s strategy to compliment your goals.
High Quality
Visually Appealing
Budget Friendly
Relevant to your
audience

15. Save your company time and money - For Free
Our Free CustomStore allows businesses to effortlessly access and order their
Promotional Products and other Business Materials – Anywhere, Anytime –
Increase Productivity
Lower Costs
Control your Brand
Cut Waste

16. For more information about using promotional items to
help your business succeed:
Call us anytime at 800-549-2922
Or email us at inquire@theanswercompany.com