9. Why Promotional Products? Promotional products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch.
16. 4 Steps to Maximize The Effectiveness of Promotional Products Promotional products!
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18. Enlist the expertise of a qualified promotional consultant (www.promoideas.org) STEP 2:
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20. Working with your Consultant, plan your overall promotional campaign STEP 3:
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24. Determine an effective method for the distribution of your products How you will get the products to your audience can help decide the kind of products you use, the material used to make the product… and could affect the price of the product. Plan your campaign
In a “supermarket” economy where consumers are offered a plethora of choices at every turn, savvy advertisers are always looking for ways to cut through the clutter and push their products to the front of the shelves.
Striving for increased brand exposure, impact and influence, marketers are going beyond traditional advertising media and exploring new ways to market their products.
Why is it necessary to cut through the clutter? The Ad Avoider presents a unique challenge for traditional media. An entire chunk of the target age consumer is going out of their way to evade traditional advertising media, and with tools like satellite radio and TiVo they’re able to do just that.
To combat the sudden shift towards ad avoidance, savvy advertisers are exploring alternative marketing methods and turning to the power of promotional products for results. And here’s why… Advertising using other mediums is fleeting… And unlike traditional media that interrupts, promotional products engage … Think pop-up ads on the internet, commercials during your favorite show, billboards- you just drive by them, not targeted
Here’s an example of products, all promotional in nature, that engage one or more of the five senses.
Spend a minute or so talking about each…
Demonstrate the first example using a product…
Promoideas.org- the best place to source a promotional consultant… Provides a search engine…
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