Soccer maniac –marketing plan

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Thannirmalai A K

A marketing plan for a new android app - A football gaming emulator app

Marketing

• A football gaming simulator.
• Developed for people who do not
have a good graphic support in their
laptop or desktop.

• All leagues and cups can be played
including exhibition matches
• Additional features available:
UEFA CHAMPIONS LEAGUE
PLAYER CAREER
MANAGER CAREER

COMPANY OVERVIEW
• The company is placing its product as
a
Niche product.
• Made accesible in
APPLE
ANDROID

• Expecting a 10% target conversion
rate .
10% of
free
users
Premiu
m users

MARKET OVERVIEW
Competitor – DREAM LEAGUE
SOCCER
Soccer Maniac vs
Dream League Football

Downloads - 5 million
Time frame – 1 year
Net income – US $20 million

PSYCHOG
RAPHIC
DEMOGR
APHIC
TARGET
MARKET
15-40
years of
age
Football
Fanatics

COLLABORATOR
MY BOY– The mobile game boy emulator
• Facilitates easy handling of controls in
US $0.5 = 1 download
0.5*5 million = US
$2.5 million

COMPETITOR
• 1 year old
• 10 million downloads
• 8% target conversion rate
• US $28 million market

COMPANY
• New to the market
EXPECTED:
• 5 million downloads
• 10% target conversion rate
• US $20 million market

FREE FEATURES
• Exhibition matches
• Club level League Matches
• UEFA Champions League
• EURO CUP

PREMIUM FEATURES
World Cup : US $9.99
Managerial Career : US $14.99
Player Career : US $14.99

PRICE & INCENTIVES
INCENTIVES PROVIDED :
MY BOY- The mobile Game Boy
Emulator
FREE FEAUTURES –
• Exhibition matches
• Club level League Matches
• UEFA Champions League
• EURO CUP
PREMIUM FEATURES -
• World Cup: US $9.99
• Managerial Career:
US $14.99
• Player Career: US
$14.99

Expected downloads : 5 million (1st year)
Target Conversion Rate: 10% = 0.5 million
Expected Returns from the premium
features:
0.5 * (14.99 + 14.99 + 9.99) =US $20
million

Collaborator expenses: US $2.5 million
Advertising and other expenses: US $2.5
million
TOTAL PROFIT = 20 - 2.5 - 2.5
= US $15 million

INFRASTRUTURE & PROCESSES
The app is positioned as a Niche product
.
The platform of communication is
• Apple
• Android
• Windows

Main Advertising platforms
Google Ads
Hotstar
MSN

Sameer Mathur
Marketing Professor 2009 – 2013
Ph.D. and M.S. (Marketing) 2003 – 2009
Marketing Professor 2013 –
Indian Institute of Management,
Lucknow
30
© Sameer Mathur 30
THANNIRMALAI A.K
PSG College of Technology, Coimbatore

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Soccer maniac –marketing plan

1. SOCCER MANIAC– MARKETINGPLAN

2. EXECUTIVE SUMMARY

3. • A football gaming simulator. • Developed for people who do not have a good graphic support in their laptop or desktop.

4. • All leagues and cups can be played including exhibition matches • Additional features available: UEFA CHAMPIONS LEAGUE PLAYER CAREER MANAGER CAREER

5. VISION

6. SITUATIONAL ANALYSIS

7. COMPANY OVERVIEW • The company is placing its product as a Niche product. • Made accesible in APPLE ANDROID

8. • Expecting a 10% target conversion rate . 10% of free users Premiu m users

9. MARKET OVERVIEW Competitor – DREAM LEAGUE SOCCER Soccer Maniac vs Dream League Football

10. GOAL

11. Downloads - 5 million Time frame – 1 year Net income – US $20 million

12. STRATEGY

13. PSYCHOG RAPHIC DEMOGR APHIC TARGET MARKET 15-40 years of age Football Fanatics

14. COLLABORATOR MY BOY– The mobile game boy emulator • Facilitates easy handling of controls in US $0.5 = 1 download 0.5*5 million = US $2.5 million

15. COMPETITOR • 1 year old • 10 million downloads • 8% target conversion rate • US $28 million market

16. COMPANY • New to the market EXPECTED: • 5 million downloads • 10% target conversion rate • US $20 million market

17.

18. PRODUCT & SERVICE FEATURES PREMIUMFREE

19. FREE FEATURES • Exhibition matches • Club level League Matches • UEFA Champions League • EURO CUP

20. PREMIUM FEATURES World Cup : US $9.99 Managerial Career : US $14.99 Player Career : US $14.99

21. BRAND SOCCER MANIAC

22. PRICE & INCENTIVES INCENTIVES PROVIDED : MY BOY- The mobile Game Boy Emulator FREE FEAUTURES – • Exhibition matches • Club level League Matches • UEFA Champions League • EURO CUP PREMIUM FEATURES - • World Cup: US $9.99 • Managerial Career: US $14.99 • Player Career: US $14.99

23. Expected downloads : 5 million (1st year) Target Conversion Rate: 10% = 0.5 million Expected Returns from the premium features: 0.5 * (14.99 + 14.99 + 9.99) =US $20 million

24. Collaborator expenses: US $2.5 million Advertising and other expenses: US $2.5 million TOTAL PROFIT = 20 - 2.5 - 2.5 = US $15 million

25. IMPLEMENTATION

26. INFRASTRUTURE & PROCESSES The app is positioned as a Niche product . The platform of communication is • Apple • Android • Windows

27. Main Advertising platforms Google Ads Hotstar MSN

28. RECAP

29.

30. Sameer Mathur Marketing Professor 2009 – 2013 Ph.D. and M.S. (Marketing) 2003 – 2009 Marketing Professor 2013 – Indian Institute of Management, Lucknow 30 © Sameer Mathur 30 THANNIRMALAI A.K PSG College of Technology, Coimbatore

Soccer maniac –marketing plan

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