All types of core Brands we can study in this presentation and key building to success brands.

1. Presented By,
Tejas
Karadekar &
Hemanshu
Joshi
BRAND

2. BRANDS

3. What is Brand ?
 Brand is the "name, term, design, symbol, or any
other feature that identifies one seller's product
distinct from those of other sellers”.
 Something used to show customers that one product
is different than the products of another manufacturer.

4.  Words, Letters or Symbols that make up a name
used to identify and distinguish the firm’s offering
from those of these competitors.

5. Brand Elements
 Brands typically are made up of various elements,
such as :
1. Name
2. Logo
3. Tagline or catchphrase
4. Graphics
5. Shapes
6. Colors
7. Sounds
8. Tastes
9. Movements

6. Brand Strategy
 Co – Branding
 Manufacturer’s/National
 Private
 Generic

7. Co-Branding
 Two companies join to create a new product carrying
both their brands.
 For Example:
Pizza Hut & Pepsi.
MacDonalds & movie mulan.

8. National Brand
 Products that carry the name of the Manufacturer.
 For Examples:
Amul,
Haldiram

9. Private Brand
 Products that carry the name of the seller,
not the Manufacturer.
For Examples:
 Shopper’s Stop
 Westside

10. Generic Name Brand
 A brand name have become generally known by the
first or leading brand in that product class.
 For Examples:
 Velcro is the Brand-
 “Hooked fabric fastener” is the Generic Name.
 Xerox is the Company-
 “ Photocopy” is the Generic Name.

11. Types of Brand Names
 Brand names come in many styles, A few
includes:
1. Initialism
2. Descriptive
3. Evocative
4. Neologism
5. Foreign Word
6. Founder’s Name
7. Geography
8. Personification

12. Keys to Building Successful
Brand
 Good Advertising Agency.
 Top management must be committed to this effort.
 Keep Brand consistent internally and externally.
 Guide the brand style to every employee.
 Refresh/Update brand after a few years.

13.  Strengthens Employees loyalty.
 Attracts Clients/Customers.
 Keep current relationship strong.
 Builds Confidence.
 Builds feelings of security and trust.
 Creates a memorable, positive experience.

14. Thums Up Pepsi Coca-Cola
 Akshay Kumar  Shah Rukh Khan
 Ranbir Kapoor
 Aamir Khan

15. Conclusion
 Brands creates a personality and a life for your
products/services.
 Branding is essential to your success in the
marketplace.
 Now a days huge customers wants a Branded
Products.