I received a voice message this morning from a chiropractor in a major eastern city. “

1. Home
Demo Video
About
Plans
Blog
Contact Us
Features
GO
Search
Get Started
FAQs
Penny Wise and Pound Foolish
Search Articles
Search
Search
Posted on January 8, 2014 by Bill Esteb
I received a voice message this
morning from a chiropractor in a
Categories
major eastern city. “Hey Bill, I’m
getting ready to import a really cool
chair into the United States that I
think chiropractic patients are
Careers
Chiropractic Websites
Newest Website Designs
WebinSite Newsletter
Website Observations
going to love. Do you have any
advice about how I can get the
word out?”
I get this sort of call almost once a
month. Sometimes it’s a book. Or a
Recent Blog Posts
poster. This time it was a chair. Frankly, an expensive chair.
How Can We Serve You? Faster?
Before I returned his call, I did a Google search to learn more about the
doctor. I entered his name and the city his practice is located in and hit the
return key.
8 New Email Templates
open in browser PRO version
Are you a developer? Try out the HTML to PDF API
pdfcrowd.com

2. Bad News and Good News
Chiropractic Websites Recently
Launched January 31, 2014
“I Used to Be at the Top of Google.”
“How Can I Send Bulk Emails?”
That’s odd. The top listing was a directory site. As was the second. And third.
In fact, the entire first page of Google results was a collection of directories
and impersonal listings containing little more than his address and phone
number.
Does he even have a website I wondered? For someone about to embark on
a major marketing initiative, this wasn’t a good sign.
Turns out he did have a practice website. But it was listed on page two. In a
position, that people who study such things, say receives about 1.1% of clicks.
Yikes!
I immediately wondered which chiropractic website provider was unable to get
their client onto page one when the searcher entered the actual doctor’s
name and city name? Much like a referred patient might do.
Turns out, it was a homemade site the doctor had created himself. On
GoDaddy.
Further real world proof that you pretty much get what you pay for. I’m sure it
seems like a bargain. Sadly, it probably affirms his belief that “websites don’t
work.”
The point?
It used to be that simply having a website was enough. That is no longer true.
There’s no way you can deliver quality chiropractic care and attend to your
website, make blog posts and tweak your SEO and do it well. And that
open in browser PRO version
Are you a developer? Try out the HTML to PDF API
pdfcrowd.com

3. assumes you have the time to follow the industry, read the reports and study
the Google tea leaves so you know what to do.
When you’re ready to get the full potential from a website investment, upgrade
to the Perfect Patients website service. It costs more. Because it’s worth more.
Posted in Chiropractic Websites |
« Chiropractic Websites Recently
Launched January 3, 2014
open in browser PRO version
Are you a developer? Try out the HTML to PDF API
LEAVE A COMMENT
Chiropractic Websites Recently
Launched January 10, 2014 »
pdfcrowd.com

4. 0 Comments
Perfect Patients
Sort by Best
Start the discussion…
Be the first to comment.
Subscribe
Add Disqus to your site
Watch our video where Bill Esteb explains how we deliver more patients.
Most Popular Pages
open in browser PRO version
About
Are you a developer? Try out the HTML to PDF API
Social
Contact Us
pdfcrowd.com

5. Chiropractic Newsletters
Client Testimonials
US/Canada: (800) 381-2956
Search Engine
Optimization
Our Favorite Sites!
UK: 020 7193 5437
Careers
Custom Design
AUS/NZ: 02 8003 7041
FAQs
Demo Video
Blog
Plans & Pricing
Email Us
Website Options
Get Started Today
How To Get Started
© 2013 PerfectPatients.com
open in browser PRO version
Are you a developer? Try out the HTML to PDF API
Copyright
Legal
Sitemap
Chiropractic Websites
pdfcrowd.com