This is the recruitment deck that JFF uses to engage Community Colleges in the opportunity to implement the Google Career Certificates.

1. P R E S E N T E D B Y
Google Career Certificates
The JFF Technical Assistance Team

2. 1. Background and Context
2. The Opportunity
3. High-Growth, High-Demand Skills
4. Google's Employer Consortium
5. Google Career Certificate Offerings
6. Impact of the Google IT Support
Professional Certificate
7. Next Steps

3. The American labor market is broken. Our rapidly
changing economy demands skilled and adaptable
workers, but many people lack the education and training
employers require. JFF is transforming the workforce and
education systems to accelerate economic advancement
for all.
JFF designs innovative solutions, scales proven
programs, and influences industry action and
policymaking to drive the most transformative impact.

4. Skills-Based Hiring and Alternative Credentials
Concerned about skills gaps, even among those applicants with
degrees, a growing number of employers are shifting to
“skills-based” hiring.
Non-degree indicators of skills:
● Certifications
● Apprenticeships
● Assessment-based Certificates*
● Assessment-based badges
Certificate features:
● Indicates knowledge and skills
● Competencies aligned with industry
● Awarded by education providers, industry
associations, employers
● Includes exame or one-time assessment
● Can be taken sub-baccalaureate or as
non-credit opportunity
*Other types of Certificates include Certificates of Participation, Certificates of Completion, &
Certificates of Achievement

5. Workforce/Employer Trends: Alternative Credentials
Alternative credentials widen the pool of qualified candidates by
using indicators other than degrees as a proxy for the skills and
qualifications workers need to possess.
A 2022 report by The Burning Glass Institute projects that, if current hiring
trends continue, there is likely to be an additional 1.4 million jobs for workers
without college degrees over the next five years. Professional certificates offer
a tool for these workers to demonstrate their skills and competencies.
Employers see potential in three areas:
• Workforce planning and strategy
• Training and reskilling
• Recruitment processes, specifically around job descriptions and credential
assessments
This transformation in the American workforce means that there will be more
career-connected post-graduate opportunities for certificate completers and
community college graduates.
*Source: Joseph Fuller et al., The Emerging Degree Reset: How the Shift to Skills-Based Hiring Holds the Keys to
Growing the U.S. Workforce at a Time of Talent Shortage, The Burning Glass Institute, February 2022.

6. THE OPPORTUNITY
GOOGLE CAREER CERTIFICATES
In collaboration with Google, JFF is supporting community colleges across the
country to offer the Google Career Career Certificates. Google’s objective is to
support more robust on-ramps to high-growth, high-wage jobs for learners who
identify as Black, Latinx, non-male, or other groups currently underrepresented in
these fields.
JFF is seeking innovative, single community colleges, systems, and consortia
who can implement Google Career Certificates and provide wraparound
supports for learners.
Implementing colleges can use any combination of the following Google
Professional Certificates: IT Support, UX Design, Data Analytics, IT Automation with
Python, Project Management, & Digital Marketing & E-commerce.
Participating colleges will receive access, at no cost, to the licenses and JFF
Technical Assistance (TA) support and are expected to start enrollment no later
than January 2023.

7. Recruit and enroll at least 30 learners into the Google
Career Certificate programs on Coursera
Connect certificate participants with Google to
highlight learner stories and certificate impact
Collaborate with Google on sharing the impact of the
certificates by participating in co-marketing
opportunities, social media posts, conferences, &
providing case studies
Achieve certificate completion rates of 70% through
virtual or in-person instruction, coaching, and
wraparound supports
Support learner career navigation including job
search preparation, connections to internships,
and job placement
Ensure survey completion rates of at least 80% on
Coursera post-completion outcome surveys
Expectations for Partners
Supports from JFF and Google
No Cost Coursera licenses that provide 12 months
of access to Google Career Certificate programs
Coursera for Campus learning program to
manage enrollments and track learner progress
Implementation planning support from JFF,
including a custom program design workshop with
experienced coaches
Individualized Technical Assistance delivered by
JFF coaches
Interactive learning events and town hall
convenings featuring subject matter experts and
peer organizations
Virtual community of practice to share resources
and best practices across the initiative
Marketing collateral to support program promotion
and learner recruitment

8. Average Starting Salary Current Openings
IT Support
$50,800 340,000+
IT Automation
Data Analytics $67,900 337,000+
UX Design $58,600 113,700+
Project Management $59,000 475,000+
Digital Marketing &
E-commerce
$51,000 218,000+
The Demand
Source: Grow.google analysis of Starting Salary and Current Openings from Burning Glass: Labor Insight (February 1, 2020 - January 31, 2021)
There are more than 1.5 million open entry-level jobs across the 5 certificate areas

9. Google Employer
Consortium
Certificate graduates have access to a
jobs board where the Google Employer
Consortium of 150+ national employers
that are hiring for entry-level tech talent
post available jobs.
In addition, Certificate learners have
access to career prep resources, such as
Big Interview and Career Circle, that
provide tools and preparation for the job
search process.

10. Google Career Certificates
ABOUT THE

11. To prepare learners
for a new career in
data analytics
Learn how to collect,
transform, and
organize data in order
to help draw and
communicate
new insights, and make
informed business
decisions.
Google IT
Support
Professional
Certificate
Launched in 2018
Google IT
Automation
Professional
Certificate
Launched in 2020
To prepare learners
for entry-level roles
in IT support
Learn the
fundamentals of
operating systems
and networking, and
how to troubleshoot
problems using code
to ensure computers
run correctly.
To provide learners
with in-demand
skills–including
Python, Git, and IT
automation – that can
help them advance
their careers
Learn how to build on
the Google IT Support
Professional Certificate
to acquire more
advanced skills with
Python and automation.
To prepare
learners for a new
career in project
management
Learn how project
managers
successfully start,
plan, and execute a
project using both
traditional and agile
project management
approaches.
GOA
LS
C
E
R
T
I
F
I
C
A
T
E
Google Professional Certificate and Goals
Google Data
Analytics
Professional
Certificate
Launched in 2021
Google UX
Design
Professional
Certificate
Launched in 2021
Google Project
Management
Professional
Certificate
Launched in 2021
Google Digital
Marketing &
E-commerce
Professional
Certificate
Launched in 2022
To prepare learners
for a career in UX
Design
Learn the
foundations of UX
design, how to
conduct user
research, and
design prototypes in
tools like Figma and
Adobe XD.
To prepare learners
for entry-level roles in
digital marketing and
e-commerce
Learn the fundamentals
of digital marketing and
e-commerce, including
email marketing,
marketing analytics &
measurement, SEO /
SEM, reaching
customers & selling
online, and building
customer loyalty.
Each certificate prepares learners for high-growth, high-demand jobs in the below fields

12. IT Support Professional Certificate
There are 340,500 U.S. job openings in IT and a $50,800 average
entry-level salary in IT support.
Additional Info:
● ~5-month completion time with 8-10
hours of work per week
● 100+ hours of instruction
● Online delivery using short videos,
readings, and assessments
● Hands-on labs using Qwiklabs
● Motivational vignettes
● Certificate graduates who also pass
the CompTIA A+ exam can earn a
dual credential from CompTIA and
Google
Possible Job Titles:
● Technical Support Specialist
● Data Center Technician
● IT Help Desk
● IT Technician
● IT Support Specialist
● Computer Support Specialist
● IT Helpdesk Technician
● Computer Support
● Technical Support Specialist
● IT Assistant
● IT Manager
● IT Administrator
● Network Administrator
Five Courses:
1. Technical Support
2. Computer Networking
Operating Systems
3. System Administration
4. IT Infrastructure
Services
5. IT Security
H I G H L I G H T S

13. IT Automation Professional Certificate
H I G H L I G H T S
Python, along with Java, is now the most in-demand programming
language used by employers
Six Courses:
1. Crash Course on Python
2. Using Python to Interact with the
Operating System
3. Introduction to Git and GitHub
4. Troubleshooting and Debugging
Techniques
5. Configuration Management and the
Cloud
6. Automating Real-World Tasks with
Python
Additional Info:
● 6-month completion time with 8-10
hours of work per week
● Online delivery using short videos
● Hands-on projects including
capstone to help build a portfolio
that showcases job readiness
Possible Job Titles:
● IT Support II
● Jr. Systems Analyst
● Jr. Systems Administrator
● Network Specialist

14. Data Analytics Professional Certificate
H I G H L I G H T S
Eight Courses:
1. Foundations: Data, Data,
Everywhere
2. Ask Questions to Make
Data-Driven Decisions
3. Prepare for Data Exploration
4. Process Data from Dirty to Clean
5. Analyze Data to Answer Questions
6. Share Data Through the Art
of Visualization
7. Data Analysis with R Programming
8. Capstone: Complete a Case Study
Additional Info:
● 6-month completion time with 8-10
hours of work per week
● 180+ hours of instruction
● Practice-based activities and
assessments that simulate data
analytics scenarios
There are 337,400 U.S. job openings in data analytics with a
$67,900 average entry-level salary.
Possible Job Titles:
● Junior Data Analyst
● Associate Data Analyst
● Finance Analyst
● Operations Analyst
● Data Technician
● Marketing Analyst
● Healthcare Analyst
● Data Specialist
● Human Resources Analyst
● Sql Server Database
Administrator

15. Project Management Professional Certificate
H I G H L I G H T S
There are 475,100 U.S. job openings in project management with a
$59,000 average entry-level salary.
Six Courses:
1. Foundations of Project
Management
2. Project Initiation: Starting a
Successful Project
3. Project Planning: Putting It All
Together
4. Project Execution: Running the
Project
5. Agile Project Management
6. Capstone: Applying Project
Management in the Real World
Additional Info:
● ~6-month completion time with 10
hours of work per week
● 140+ hours of instruction
● Practice-based assessments to
simulate real-world project
management scenarios
● Meets the 100 hour requirement
for PMI’s CAPM exam
● Possess a toolbox of templates
and artifacts to manage an array
of scenarios and essential
elements (e.g., schedules,
budgets, product requirements).
Possible Job Titles:
● Project Manager
● Program Manager
● Operations Project Manager
● Technical Program Manager
● Assistant Project Manager
● Project Coordinator
● Operations Manager
● Supply Chain Project Manager
● Project Management Analyst
● Operations Coordinator
● Process Manager
● Supply Chain Project Manager
● Compliance Manager

16. UX Design Professional Certificate
H I G H L I G H T S
There are currently 113,700 U.S. job openings in UX design with an
average entry-level salary of $58,600.
Seven Courses:
1. Foundations of UX Design
2. Start the UX Design Process:
Empathize, Define, Ideate
3. Build Wireframes for
Low-Fidelity Prototypes
4. Conduct UX Research and
Test Early Concepts
5. Create High-Fidelity
Designs and Prototypes
in Figma
6. Responsive Web Design in
Adobe XD
7. Design a User Experience for
Social Good and Prepare for Jobs
Additional Info:
● ~6-month completion time with
under 10 hours of work per
week
● 200+ hours of instruction
● Practice-based activities and
assessments that simulate
real-world UX design scenarios
● Learners will gain experience
with Figma and Adobe XD
Possible Job Titles:
● User Experience (UX) Designer
● User Interface (UI) Designer
● Web Designer
● E-commerce Web Designer
● User Experience (UX)
Researcher
● Product Designer
● Industrial Designer
● Graphic Designer

17. Digital Marketing & E-commerce Certificate
H I G H L I G H T S
There are 218,000 U.S. job openings in digital marketing and
e-commerce with a $51,000 average entry-level salary.
Seven Courses:
1. Foundations of Digital
Marketing and
E-commerce
2. Attract and Engage
Customers with Digital
Marketing
3. From Likes to Leads: Interact
with Customers Online
4. Think Outside the Inbox: Email
Marketing
5. Assess for Success: Marketing
Analytics Measurement
6. Make the Sale: Build, Launch,
and Manage E-commerce Stores
7. Satisfaction Guaranteed: Develop
Customer Loyalty Online
Additional Info:
● ~6-month completion time with less
than 10 hours of work per week
● 190+ hours of instruction
● Practice-based assessments
that simulate real-world digital
marketing and e-commerce
scenarios
● Learners will gain experience using
valuable tools like Shopify, Canva,
and MailChimp
Possible Job Titles:
● Marketing Coordinator
● Marketing Assistant /
Associate / Specialist
● Search Engine Optimization
Specialist / Analyst
● Paid Search Specialist
● Media Coordinator
● Media Planner
● Email Marketing Specialist
● E-commerce Associate
● E-commerce Analyst

18. The Google Career Certificates are Diversifying the Talent Pipeline
I M P A C T OF T H E G O O G L E P R O F E S S I O N A L C E R T I F I C A T ES
75%
of certificate graduates
report a positive career
impact in six months1
55%
of learners identify
Black, Latinx, or Asian1
23%
of learners had never
completed an online
course before
Sources: Grow with Google and JFF's evaluation of college and nonprofit learners from the 2019-2021 implementation. Data
reflects the non-profit and community college learners who participated in the Google IT Support Professional Certificate.
1 Based on program graduate survey responses, United States 2021

19. Recruiting
Conversation
Letter of Intent &
Contract Preparation**
Implementation Plan
Submitted***
Technical Assistance (TA) Coaching
Licenses
Distributed
Google Career Certificates Implementation Timeline
Phase 1:
Recruiting
1-2 Months*
Phase 2:
Onboarding
1 Month
Phase 3:
Planning
1-2 Months
Phase 4 & Beyond:
Implementation & Continuous Learning
Ongoing*
*Timeframes may vary
**Implementation planning may begin before formal contract completion
***The recruitment team will identify a deadline for implementation plans to be submitted to ensure timely license delivery
****Completion is estimated to take 3-6 months
Wraparound Supports
Delivered Through & Beyond
Learner Completion****

20. Next Steps:
Verbal Commitment to JFF
Confirm with the JFF team that you will be taking
part of this opportunity and the number of licenses
you would like to have allocated for your
organization. The earlier the better!
Return Letter of Intent
Return the signed Letter of Intent to the JFF team
to provide written documentation of your
commitment.
SOW & Account Setup
Once you confirm the number of licenses, it will
take the JFF team about a week to setup your
account.
Complete Implementation Plan
Work with your Technical Assistance (TA) Coach
to complete and submit your Implementation
Plan to the JFF team.
GOOGLE CAREER CERTIFICATES

21. VI S I T U S T O D A Y A T
J F F . O R G & G R O W . G O O G L E
THANK YOU!
FO R M O R E I N F O R M A T I O N C O N T A C T:
Bruce Rankin
JFF Coach/Consultant
Brankin@jff.org
Mary Ostrye, Ph.D.
JFF Coach/Consultant
mostrye1@gmail.com