2. HELLO…
CVs can be dry, so here is a visual glimpse at my editorial work.
I’ve done a variety of projects in an evolving media landscape,
so I hope this portfolio gives a decent overview of the range of
publications and online assignments I’ve covered.
Thanks for taking a look.
Robin
editing/digital/contract publising/tv mags robinjarossi.com
3. DIGITAL EXPERTISE…
I have built up highly effective
digital publishing skills through a
variety of projects.
These include producing vibrant
content for Mail Online, the
world’s largest English-language
newspaper site, covering news,
featuring and trending video
stories. I also spent 18 months
on Mail Plus, the paper’s iPad
edition, re-editing print content
for a highly interactive daily
tablet edition…
4. … DIGITAL EXPERTISE…
As editor-in-chief at Scorpio
Multimedia I launched a TV
listings website using data
from our magazines. This
proved so successful that
Telewest, our parent
company, then adapted our
data for an Electronic
Programme Guide for their
subscribers to use via the
remote control…
5. …DIGITAL EXPERTISE
Since then I have blogged at HuffPost UK, and sites such as the
London Festival Fringe and shotsmag, the UK’s top crime fiction site.
My blog, crimetimepreview.com – TV crime drama and interviews – is
heading towards 3m page views and carries four advertisers.
I am a member of Hacks/Hackers London, a meet-up of digital journos
and programmers, above right, have attended a General Assembly
advanced social media course and I’m adept with CSS/HTML.
6. CABLE GUIDE
ZAP/NTL GUIDE
I developed Cable Guide from a
120-page TV listings and contract
magazine into a 216-page title in
13 regional editions. It was paid
for through customer subs and
grew from 60,000 to a 2m
circulation. It was eventually split
into two branded versions – Zap
(for Telewest) and NTL Guide.
I commissioned top writers for
it, including the likes of award-
winner Brian Viner and features
writers in Hollywood and
Australia. In focus groups it was
always preferred over Sky Guide.
7. ZAP…
One of six magazines that I that launched or edited while at
Scorpio Multimedia (which published magazines and websites
for the cable TV industry and clients). Zap, published on behalf
of Telewest, was the UK’s first interactive TV magazine, a
guide to on-demand TV – shopping, banking, travelling, TV…
8. … ZAP
The title was popular because it carried comprehensive
listings for a complex service. I also commissioned specials
in collaboration with the likes of Cartoon Network, with whom
I negotiated exclusive artwork for a trio of linked covers.
9. CABLE GUIDE AWARDS
The awards ran for five
years and its star-studded
ceremony was televised
on the Living channel.
I helped to launch the
event, which received
30,000 votes from Cable
Guide readers and on our
website. The awards
turned out to be a valuable
marketing tool for
Telewest and ntl in their
battle with BSkyB.
10. THE CLIPPER
I devised the editorial pitch for
this customer magazine.
A glossy travel companion, it
was placed in the cabins of
travellers with the luxury line
Star Clipper Cruises.
I commissioned the editor of
Yachting Monthly to write for
us, and the travel editor of the
Sunday Times to write a guide
to the destinations ports.
It also carried fashion
features, seafaring book
recommendations and food
guides. The content included
translations of the English text
into French and German.
11. TESCO CHRISTMAS GIFT GUIDE
When I started freelancing, one of my first jobs was to edit
this annual title for Cedar, which I did for three years.
Covering everything from fashion to electrical goods, it was
published in two editions – UK/Ireland – with a print run of
4.5m. My role included liaising with Tesco buyers, managing
the subs and ensuring the brand radiated from our pages.
12. EIGHT
A customer title for 888.com customers (published by Cedar).
I suggested a monthly guide to playing poker online, which
I researched and wrote, along with several interviews with
amateurs who ended up winning big.
13. TV MAGS
Television is a speciality – from chief-subbing at Radio Times to
editing Cable Guide, reviewing films on the Mail’s Weekend
magazine and interviewing Michael Palin for TV & Satellite Week.
14. YOUR TV WEEK
I was part of the launch team for this weekly contract title for
Tesco, which was sold in-store (published by PSP Rare 2010-12).
I was the chief sub and columnist.
15. HELLO!
I freelance regularly at the celeb mag as a sub, and was invited in
to write and chief-sub this Christmas special edition.
16. WORLD SOCCER
I was commissioned to write guides to the TV coverage of
two World Cups for World Soccer magazine, including
interviews with the commentators and features about
memorable television moments from the tournament.
17. NATIONAL TV AWARDS
A brochure that was designed
to be given to guests and
celebrities at ITV’s annual
awards event and distributed
at newsagents.
I commissioned the features
and edited the publication
with a team of freelancers.
18. YOUR
This supplement highlighting Sky TV’s proposition for female
subscribers and families (as opposed to all the football) was
bound into The Mail On Sunday’s award-winning You
magazine. I researched, wrote and edited the pages.
19. HIGHBURY COMMUNITY NEWS
I have also edited
on a voluntary
basis my
neighbourhood
newsletter, a
quarterly blast by
residents and
local authors
about the area that
is distributed to
1000 businesses
and homes.
