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How to Create Value Using All of Your Brain

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Adrian Avendano of meetforeal.com talks at Bizcamp in Dublin, Spetember 2009. about how to create value using your left and right brain, with the right approach and attitude.

Published in: Technology, Health & Medicine
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How to Create Value Using All of Your Brain

  1. 1. Create Value using all of your brain<br />
  2. 2.
  3. 3. Value?<br />
  4. 4. HyperClutter<br />
  5. 5. Ideas <br /> +<br /> Execution<br />
  6. 6. NOBODY is looking<br />for your solution<br />ME-Selfish Gene<br />
  7. 7. We are Invisible<br />Bangalore India<br />
  8. 8. Seth Godin’s - Meatball Sundae<br />http://Bud.tv<br />
  9. 9. Are blenders BORING??<br />
  10. 10. Approach<br />+<br />Attitude<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14. Gladwell’s Blink – Thin slicing<br />Drs. Sheena Iyengar and Raymond Fisman<br />
  15. 15. Priming<br />2 Groups<br />-<br />+<br />Bother<br />Disturb<br />Patient<br />Considerate<br />
  16. 16. + Never Interrupted over 10 minutes<br />- Interrupted after 5 minutes<br />
  17. 17. MediaAnalyser Software & Research<br />9.8%<br />
  18. 18. MediaAnalyser Software & Research<br />10.85%<br />
  19. 19. Attention<br />Limited Processing<br />
  20. 20. Visual Cortex – Occipital Lobe<br />Visual Cortex – Occipital lobe<br />
  21. 21. Superior Colliculus – Midbrain Tectum<br />
  22. 22. Inhibition of return<br />Prevents attention from returning to already<br />attended objects.<br />1st (100 – 300 milliseconds)<br />2nd (500 – 3000 milliseconds)<br />
  23. 23. Processing<br />High Level Associations<br />Surface features<br />Deep Meaning<br />No Deep Meaning<br />Straight forward <br />Problem Solving<br />Spatial Processing <br />Syntactic Language<br />Truthful Literal<br />Patterns<br />
  24. 24. Approach<br />+<br />Attitude<br />
  25. 25. Staying really freakin<br />creative and innovative for the rest<br />of your life <br />(Tom Kelley - IDEO)<br />
  26. 26. Think like a Traveller<br />
  27. 27. Think like a traveller<br />
  28. 28. Life is an Experiment<br />
  29. 29. Attitude of Wisdom<br />Distrust<br />Status quo bias<br />
  30. 30. Use ALL your Brain<br />Surface features<br />High Level Associations<br />Solve problems<br />No Deep Meaning<br />Deep Meaning<br />Truthful Literal<br />Patterns<br />Spatial Processing <br />Straight forward <br />Syntactic Language<br />
  31. 31. Passion – Work and Play<br />
  32. 32. Problem of value and being Invisible<br />Approach (if you understand humans or yourself, it will be easier)<br />+<br />Attitude (You will not waste too much time)<br />=<br />Remarkable<br />=<br />Change the world<br />
  33. 33. No Sales pitches. Please<br />
  34. 34. Sharing Ideas<br />
  35. 35. Interesting People<br />
  36. 36. meetforeal.com - ONE ‘R’<br />Can Game theory predict the Future?<br />How is a day in the Life of a Music Maker? <br />Understanding your chemical senses.<br />Design stuff for Humans – Look – Involve - Try<br />@amonter5<br />@meetforeal<br />

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