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Designing for Socialisation

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Why socialising is amazing, how we are able to design for socilisation, and what psychological and anthropological tools are at our disposal, followed by a demo of CrowdScanner which is designed for socialisation with strangers.

Published in: Design
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Designing for Socialisation

  1. 1. Designing for Socialisation<br />Ellen Dudley & <br />Adrian Avendano<br />CrowdScanner 2010<br />
  2. 2. Time spent “socializing”<br />
  3. 3. What’s so great about socialising?<br />Sociability: the play-form of association,“.<br />“This world of sociability...a democracy of equals...without friction," so long as people blend together in a spirit of fun and affection to, "bring about among themselves a pure interaction free of any disturbing material accent.”<br />George Simmel<br />The Sociology of Sociability.<br />
  4. 4. Sociability on a grand scale<br />
  5. 5. Social interactions increase happiness<br />Say no to small talk<br />
  6. 6. Social interactions increase cognitive capacity<br />
  7. 7. HomophiliousvsHeterophilious<br />
  8. 8.
  9. 9. The networker prowls alone<br />
  10. 10. What is a stranger?<br />
  11. 11.
  12. 12.
  13. 13. Changes in Eating Patterns: Breakfast<br />
  14. 14. Changes in Eating Patterns: <br />Lunch<br />Portable Sandwich<br />Dining “al desko”<br />
  15. 15. Changes in Eating Patterns: <br />Dinner<br />
  16. 16. Changes in Drinking Patterns: <br />Coffee<br />Coffee house in milano- copying starbucks – full circle<br />‘Coffeehouses in Italy are a third place for people, after home and work. <br />
  17. 17. Changes in Work Patterns: Gossip: vocal grooming<br />1950’s<br />vending machine <br />
  18. 18. Changes in Work Patterns: Gossip<br />People aggregated around photocopiers to gossip<br />Email <br />modern workplaces.<br />1970’s<br />
  19. 19. Changes in Travelling Patterns:<br />When the train arrived in the 1830s, it soon became a more anonymous form of travel. <br />Civil Inattention<br />One person shell<br />
  20. 20. Changes in Entertainment Patterns:<br />
  21. 21. Changes in Chores Patterns:<br />Shopping, Banking, Information seeking<br />
  22. 22. Some Rebellion & Progress?<br />Connect with new people and old friends<br />
  23. 23.
  24. 24. Second Lives Online and Social Gaming will never be enough... Or will it?<br />“Escape to IMVU”<br />
  25. 25. To “Reconnect us”<br />The train is running late....<br />but you can now stay in touch with people<br />
  26. 26. But we are social animals<br />Emotions are contagious<br />Eye contact releases dopamine<br />Laughing in groups releases enough endorphins to allow us to withstand more pain<br />
  27. 27.
  28. 28. Yes!<br />
  29. 29. Planting<br />Planting an individual who is talking to new people, starting up conversations with many people in the group can influence the group, generating a culture of talking to strangers within the group, and create a cascading behaviour that can bond a group of previously disconnected participants. <br />(our experience)<br />
  30. 30. Compliance<br />
  31. 31. Social Validation<br />
  32. 32. Normative Influence<br />you are more likely to conform within a group of strangers than you are with friends.<br />
  33. 33. Joint Attention<br />
  34. 34. Dunbar’s Number (s)<br />http://www.youtube.com/watch?v=i98XpBFWPrI<br />
  35. 35. Superior Colliculus – Midbrain Tectum<br />
  36. 36. Laughter<br />HUGE endorphin release <br />
  37. 37. Pub = endorphin ritual<br />
  38. 38. Asking for a lighter.<br />Asking a stranger for help<br />
  39. 39. CrowdScanner<br />
  40. 40.
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  44. 44.
  45. 45. Joint Attention<br />
  46. 46. Result: Social encounter<br />
  47. 47. www.crowdscanner.com<br />

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