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IMC

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Pundra University of Science & Technology
Pundra University of Science & Technology

IMC is strategic of Business

Business
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Advertisin g Public Relation Sales Promotion Direct Marketing Personal Selling IMC MIX
Promotion is a managerial process to inform, sense, sensitize, persuade & transform the potential customers to actual & habitual customers. MANEGERIAL PROMOTION STRATEGY
A. Analyze consumer-product relationship B. Determine the promotion objectives & budget C. Design & implement a promotion strategy D. Evaluate the effects of the promotion strategy MANAGING PROMOTION STRATEGIES
• Requires identifying the appropriate target markets for the product • may require considerable marketing research to learn about the consumer-product relationship • The FCB grid ANLAYZE CONSUMER-PRODUCT RELATIONSHIP
Promotion strategies may be designed to meet one or more of the following objectives : • To influence behaviors • To inform • To transform affective responses • To remind DETERMINE PROMOTION OBJECTIVES & BUDGET
• The involves comparing its results with the objectives • Determining promotion effects can be difficult • Promotion objectives stated in behavior terms can be hard to evaluate EVALUATE EFFECTS OF THE PROMOTION STRATEGY
THANK YOU

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IMC

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  • 5. Promotion is a managerial process to inform, sense, sensitize, persuade & transform the potential customers to actual & habitual customers. MANEGERIAL PROMOTION STRATEGY
  • 6. A. Analyze consumer-product relationship B. Determine the promotion objectives & budget C. Design & implement a promotion strategy D. Evaluate the effects of the promotion strategy MANAGING PROMOTION STRATEGIES
  • 7. • Requires identifying the appropriate target markets for the product • may require considerable marketing research to learn about the consumer-product relationship • The FCB grid ANLAYZE CONSUMER-PRODUCT RELATIONSHIP
  • 8. Promotion strategies may be designed to meet one or more of the following objectives : • To influence behaviors • To inform • To transform affective responses • To remind DETERMINE PROMOTION OBJECTIVES & BUDGET
  • 9. • The involves comparing its results with the objectives • Determining promotion effects can be difficult • Promotion objectives stated in behavior terms can be hard to evaluate EVALUATE EFFECTS OF THE PROMOTION STRATEGY