Instructions For this, you will be asked to generate posts on social media as it is used by businesses. Your current employer is interested in using various social media to increase the company/organization’s profile in the area. The company/organization has also recently introduced a new product or service that your boss wants the general public to know about. You have been asked to create the initial contact to the public on both Facebook and Twitter. 1. Select a product or service that is appropriate either for your current job or for the career you intend to have. 2. Create two Facebook posts of up 100 words each announcing the product/service to the company’s Facebook audience and two tweets (limit 140 characters including spaces) for the company’s Twitter audience announcing the new product or service. These should be written as if they will be posted to social media, but should be submitted as a Word document. 3. Keep in mind the conventions of social media. Grammar and spelling are critically important, as is maintaining professionalism while still being fun and welcoming to customers or clients. 4. Write a 2-3 paragraph reflection on how you approached these posts and how writing social media posts for a professional entity like a business differs from your personal use of social media. Grading Rubric F C B A 1 2 3 4 Below Standard Meets Requirements of Mastery Advanced Exemplary Has not mastered competency Sufficient mastery of competency to function in the workplace Utilizes mastery of competency to excel in the workplace Leverages expert mastery of competency to create new solutions and business value in the workplacee Facebook and/or Twitter posts not completed. Facebook posts completed, but are too long or do not contain enough detail to inform the audience. Posts are vague or difficult to understand. Twitter posts are too long or too vague to be informative. Facebook posts are of an appropriate length. Details of new product/service are included. Twitter posts fit the length requirement of Twitter and offer some useful and appropriate information. Facebook posts are of an appropriate length. Details are precise and accurate and are clear and easy to understand, even by an audience of uninformed customers. Twitter posts are clear, direct, appropriate, and contain valuable and useful information. Posts are non-grammatical or make no clear sense to potential audience. Posts are not appropriate for a general audience and contain frequent use of jargon or slang. Posts contain some grammatical issues that may affect meaning. Grammar or spelling inconsistent. Posts attempt to use correct language but suffer from some inconsistency. Posts are mainly grammatically correct with only minor errors. Language use is generally appropriate with minor inconsistencies. Posts are grammatically correct with appropriate spelling and punctuation. Language use is correct and easily understood by a general audience. Posts lack focus and do not create ...

1. Instructions
For this, you will be asked to generate posts on social media as
it is used by businesses.
Your current employer is interested in using various social
media to increase the company/organization’s profile in the
area. The company/organization has also recently introduced a
new product or service that your boss wants the general public
to know about. You have been asked to create the initial contact
to the public on both Facebook and Twitter.
1. Select a product or service that is appropriate either for your
current job or for the career you intend to have.
2. Create two Facebook posts of up 100 words each announcing
the product/service to the company’s Facebook audience and
two tweets (limit 140 characters including spaces) for the
company’s Twitter audience announcing the new product or
service. These should be written as if they will be posted to
social media, but should be submitted as a Word document.
3. Keep in mind the conventions of social media. Grammar and
spelling are critically important, as is maintaining
professionalism while still being fun and welcoming to
customers or clients.
4. Write a 2-3 paragraph reflection on how you approached
these posts and how writing social media posts for a
professional entity like a business differs from your personal
use of social media.
Grading Rubric
F
C
B
A
1
2
3
4

2. Below Standard
Meets Requirements of Mastery
Advanced
Exemplary
Has not mastered competency
Sufficient mastery of competency to function in the workplace
Utilizes mastery of competency to excel in the workplace
Leverages expert mastery of competency to create new solutions
and business value in the workplacee
Facebook and/or Twitter posts not completed.
Facebook posts completed, but are too long or do not contain
enough detail to inform the audience. Posts are vague or
difficult to understand. Twitter posts are too long or too vague
to be informative.
Facebook posts are of an appropriate length. Details of new
product/service are included. Twitter posts fit the length
requirement of Twitter and offer some useful and appropriate
information.
Facebook posts are of an appropriate length. Details are precise
and accurate and are clear and easy to understand, even by an
audience of uninformed customers. Twitter posts are clear,
direct, appropriate, and contain valuable and useful information.
Posts are non-grammatical or make no clear sense to potential
audience. Posts are not appropriate for a general audience and
contain frequent use of jargon or slang.
Posts contain some grammatical issues that may affect meaning.
Grammar or spelling inconsistent. Posts attempt to use correct
language but suffer from some inconsistency.
Posts are mainly grammatically correct with only minor errors.
Language use is generally appropriate with minor
inconsistencies.
Posts are grammatically correct with appropriate spelling and
punctuation. Language use is correct and easily understood by a
general audience.
Posts lack focus and do not create a cohesive or coherent
message.

3. Posts attempt a message but with major gaps or inconsistencies.
Facebook posts and Twitter posts provide a clear message.
Facebook and Twitter posts integrate well with each other to
provide a clear message across platforms.
Reflection is either not completed or does not address the topics
of approaching these social media posts or personal social
media use.
Reflection does not adequately cover the topics of professional
social media use or personal use of social media.
Reflection mainly addresses the required topics, but does not
fully answer all of the questions raised.
Reflection fully addresses questions of both professional and
personal social media use.
Report #2:
Industry Analysis
The College of Education, Health & Human Services (CEHHS)
is a public institution program at California State University
San Marcos(CSUSM) that offers majors in education, nursing,
health sciences, and human services degrees and advising and
student services. The college strives to engage with regional
and global partners to produce highly skilled and knowledgeable
workers for careers in these fields. There are over a thousand
students that are part of the CEHHS program.
A. Strengths
CEHHS offers majors in education, nursing, health sciences,
human services, human development, kinesiology, public health,
social work, and speech-language pathology. It gives its
student's opportunities such as Student Success Grants,
opportunities to network, and internship opportunities. CEHHS
supports their students with creative, supportive, and
collaborative learning environments. CEHHS students are
educated and engorged to be agents of change by the time they
graduate so they can create positive impacts on local and

4. national communities.
B. Weaknesses
C. Opportunities
This industry has significant opportunities as more and more
workers are needed in the country's education and health care
industries. This need has been highlighted by the recent covid
pandemic causing a significant need for healthcare workers as
well as teachers as children are returning to school, and the
number of educators is decreasing. According to the National
Center for Education Statistics, California was ranked last in
teacher to student ratio in 2019 at 23 students per teacher, and
this number has only increased since the pandemic. Another
opportunity is the rapid increase in demand for health and
human services-related positions created by the baby boomer
generation reaching older ages and requiring care. For example,
it is expected that professions such as home health aides,
physicians assistants, and nurse practitioners increase by 41, 37,
and 31 percent, respectively (Conlan 2022). The College of
Education, Health and Human Services at CSUSM may see an
increase in enrollment due to these societal needs.
D. Threats
E. Trends
The majors offered through CEHHS are becoming more
impacted. Over the last five years almost all majors in the
college of CEHHS has increased it’s student population. Most
CEHHS students are female and California residents. Over half

5. of the CEHHS student population are in the undergraduate
program. In Fall 2021 CSUSM’s total student population was
16,255 students and 3112 or 19.1% were CEHHS students.
CEHHS is the second biggest college program at CSUSM.
References
About CEHHS. CSUSM. (n.d.). Retrieved February 16, 2022,
from
https://www.csusm.edu/cehhs/about/index.html
Conlan, C. (n.d.). These are the 10 health care jobs with the
greatest growth potential over the next decade. Monster
Career Advice. Retrieved February 16, 2022, from
https://www.monster.com/career-advice/article/10-jobs-
growth-decade-health-care
Vision & Mission. CSUSM. (n.d.). Retrieved February 16, 2022,
from
https://www.csusm.edu/cehhs/about/missionstatement.html
Workbook: Student profile. (n.d.). Retrieved February 16, 2022,
from
https://tableau.csusm.edu/views/StudentProfile_0/EnrollmentSu
mmary?%3Aembed=y&
%3AshowShareOptions=true&%3Adisplay_count=no&%3Asho
wVizHome=no