Insights of Disneys Sucess story

1. Exploring Disney

2. 1923- Walt Disney Shooting “The Alice”

3. 1950 - Cinderella

4. 1971-Magic Kingdom
Florida

5. 1994 – The Lion King
( Disney Studio Entertainment )

6. 2009- Disney Bought Marvel

7. 2012 - Disney Fantasy Cruise

8. Disney’s Business Segments

9. Consumer Behaviour
Cultural Factors Social Factors Personal Factors

10. Disney – Focuses on Social Factors
Family plays the most important role in determining
one’s buying behaviour

11. Focuses on creating Family Memories

12. Main Focus On Family of Procreation
Teens and young adults spend more than $120 billion a year.
Influencing children at an early age through Television.

13. Characters like Hannah Montana and
Iron Man come with tie-ins for just
about everything.

16. What does Disney do best to connect with its
core customers ?

17. Disney uses technology and its assertively
friendly “cast members” to connect with its
customers.

20. Summary

21. DISCLAIMER
Created By Samarth Gupta, BITS Goa, under the guidance of Prof. Sameer
Mathur, IIM Lucknow.
Samarth Prof . Sameer