startup marketing, financial plan, vocational training, business pitch

1. OORJA
“Lighting Your Lives”
• Tanya Chaudhary
• Garima Batra
• Nikita Srivastava
• Komal Priya
• Richa Khanna
• Deepti Dixit

2. • Skills and knowledge are the driving forces of economic growth.
• The target group for skill development comprises all those in the labour force.
• Our idea is to provide vocational Training
• youth segment within the age group of 15-25
• Our tie ups with the local industries of lucknow at industrial level
MISSION
“Development of skill through vocational training program conceptualized & executed for
youth’s scalable employment”
VISION
“Promoting inclusive development process, by skilling of the underprivileged youth for
providing sustainable livelihoods leading to employment.”
Introduction

3. Objectives
• Create opportunities for all to acquire skills throughout life, and especially for youth,
women and disadvantaged groups.
• Promote commitment by all stakeholders to own skill development initiatives.
• Develop a high-quality skilled workforce/entrepreneur relevant to current and
emerging employment market needs.
• Enable the establishment of flexible delivery mechanisms that respond to the
characteristics of a wide range of needs of stakeholders.
•Enable effective coordination between different ministries, the Centre and the States
and public and private providers.
Problem statement:
•WHAT- Unskilled Manpower
•FOR WHOM- Employee (youth from 10 yrs to 30 yrs)
•WHY
Lack of resources (funds)
Lack of exposure.
Lack of Institution for vocational training.
Lack of employment opportunities.

4. BusinessPitch-
Elevator Pitch-“ Skill development for under priviledge youth”.
Reference Pitch- PMKVY + EFFICIENCY & EFFECTIVENESS= OORJA.
Description about service-
USP: Providing vocational training and job oriented skill to the under privileged youth (between
age of 10-30years).
Business development
• Collaboration with the NGO, education institution and business organization
• focus on providing cost-effective basic services, such as handicrafts designing, networking,
hardware, security vigilance, assembly handling in automobile factories
• Client management will also be one of the major issues to be looked upon.

5. BUSINESS MODEL

7. Target Market Segment
• the lowest income customers
• focus to Lucknow residents that too intially to the resident ofAliganj
Marketing strategies
•Product
•Price
•Place
•Promotion
•Physical evidence
•People
•Process
SALES STRATEGY
• Advertising
• Local Newspaper Advertising
• Nukad Nakad
• Business Cards
• Publicity Campaign
• Call-to-Action
• Digital Marketing
• CRM

8. No. particular Amount
1 Equipment and machinery 500000
2 Fixtures and furniture 50000
3 Registration charges and other fees 50000
4 Reserve and surplus 100000
total 700000
Financial Estimation
Project Cost Estimates: Types of Costs
Investment Costs

9. No. particular Amount
1 Own fund(equal ratio)(5*538000) 32,30,000
2 Bank borrowing 2,30,000
3 Institutional investor -
4 Venture capitalists -
total 32,30,000
No. particular Amount
1 Fee from student(10000*1000) 1,00,00,000
2 Counselling fee(2000*500) 10,00,000
3 Job consultation fee(1000) -
4
total 1,10,00,000
Sources of fund
Revenues sources

10. Balance Sheet year 1 year2 year3
ASSETS
Reserve and surplus 100000 100000 100000
Fixed asset 550000 550000 550000
Other Current Assets 20000 20000 20000
Gross PP&E(a) 670000 670000 670000
Depreciation(Slm)(b) (55000) (55000) (55000)
Net PP&E(a-b) 615000 615000 615000
Working fund 1941000 1934100 1934100
Total Assets 615000 615000 615000
LIABILITIES & EQUITY
Taxes Payable 2556000 2549100 2549100
Long-term Debt 230000 230000 230000
Total Liabilities (a) 2786000 2319100 2319100
Capital fund(b) 3000000 3000000 3000000
Total Liabilities and Equity(a+b) 5786000 5786000 5786000
Financial Statement

11. 3 Year P/L Projection
Income Year 1 Year 2 Year 3
Operating Income In Rs In Rs In Rs
Retained Earnings
Turnover
Fee from student(10000*1000) 1,00,00,000 1,00,00,000 1,00,00,000
Counselling fee(2000*500) 10,00,000 10,00,000 10,00,000
Job consultation fee(1000) nil 50,00,000 50,00,000
Total Operating Income 1,10,00,000 1,60,00,000 1,60,00,000
Operating Expenses Year 1 Year 2 Year 3
Salaries and wages(30000*5*12) 18,00,000 4104000 6840000
Rent(20000*12) 2,40,000 200000 200000
Electrical charges(20000*12) 2,40,000 2880000 4752000
Advertisement and promotion campaign 200000 54000 90000
Interest payment nil 23000 23000
B.Total Operating Expenses
Profit Before Tax(A-B) 8520000 8497000 8497000
Tax(30%) 2556000 2549100 2549100
PAT 5964000 5947900 5947900

12. THANK YOU