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TN Business Retention & Expansion Course 2013 - Experts Panel - Judith Hill Presentation


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The Tennessee Business Retention and Expansion Course is a one and a half day course which focuses on how to develop, implement and evaluate an effective retention and expansion program. Presentation from Judith Hill, Director of Existing Business at Nashville Area Chamber of Commerce.

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TN Business Retention & Expansion Course 2013 - Experts Panel - Judith Hill Presentation

  1. 1. Nashville Chamber Judith Hill, Director of Economic Development
  2. 2. Partnership 2020 Team Economic Development Business Recruitment Existing Business Retention & Expansion Talent Development International Business – “Nashville and the Global Economy”
  3. 3. Partnership 2020 Strategic Drivers Economic Diversity Talent Development Place / Livability Cluster Development & Enhancement Attract & Retain High-Skilled Talent Downtown Business Development Corporate Relocation Business Retention & Expansion Alignment of Talent Supply & Demand Sustainability / Environment Tourism Support Workforce Development Asset Development Business Community Engagement Public Services High Growth Entrepreneurship & Small Business Development International Business Innovation / R & D Capacity Community Support Legislative Business Agenda / Advocacy Regionalism Mobility / Transit Land-Use and Infrastructure Economic Development Collaboration
  4. 4. Nashville Economic Market 1.8 million people live within the 10 county region
  5. 5. Nashville: Diverse Economy Economic Diversity of the Region
  6. 6. Partnership 2020 Target Industries
  7. 7. BRE Programs are Important By Focusing Efforts on 15% of business generated through relocations, economic developers miss out on opportunity to assist 85% of the market place. -Tiip Strategies
  8. 8. BRE Programs are Important • Defense: – – – – Keep them from moving someplace else Help them survive and thrive Assist them with growth needs Increase their competitiveness so they grow • Offense: – Best source of relocation leads – they have leverage • Customers • Suppliers
  9. 9. Providing Available Assistance • Labor Force Data • Workforce hiring assistance • Training • Access to educational infrastructure • Site search & access • Incentives or connection to incentives • Solutions to obstacles • Utility Costs & Comparisons • Data on business climate / policy • Introduction to potential customers / markets • Transportation access • Quality of Life – and personal connections to community
  10. 10. Inbound Marketing: Building on our Brand Inbound Events (July 2012 - June 2013)
  11. 11. Existing Industry Programs Inbound Events (July 2012 - June 2013) • GEAR: Quarterly Meetings • Face-to-Face Company Visits • Collecting Data to Report to Leadership and Elected Officials • Meeting with the Corporate Office
  12. 12. Outbound Marketing: P2020 Team Trips Traverse City Denver Chicago New York City Indianapolis Los Angeles San Diego Columbia Atlanta Dallas Austin New Orleans Orlando
  13. 13. Results: Jobs and Investment FY 12/13 Scorecard Expansions Number of announced projects Number of announced jobs 93 9,342 New capital investment announced $1,026,471,649 New square footage of space to be occupied 6,852,407 Jobs retained by existing companies Proactive Visits 7,622 400
  14. 14. Expansion Highlights (since 6/30/13)
  15. 15. The Current Pipeline – Existing Business 35 Total Projects representing 7860 jobs
  16. 16. The Most Important Asset Existing businesses create approximately 80% of the new jobs within a community.
  17. 17. Nashville Chamber Judith Hill, Director of Economic Development