Short Business plan on Mushroom Chips

1. WELCOME
TO
OUR PRESENTATION

2. PRESENTED TO
Saima Akhter
Lecturer
Department Of Marketing
University Of Barisal.

3. PRESENTED BY:
LUMINARY GROUP

4. GROUP PROFILE
SL Name ID No
01 Md. Ramin 14 MKT 009
02 Ayesha Siddika 14 MKT 021
03 Tanu Kirttania 14 MKT 038
04 Dolon Roy 14 MKT 056
05 Farjana Akter Mitu 14 MKT 057

5. Presentation Topic
Business Plan on Mushroom Chips

6. Company Overview
Name of the Business Mushroom Chips
Type of Business Partnership
Product Chips
Factory and Office Gasterbine Area, Rupatali, Barisal.
Area Served Barisal Division
Target People Rural Area’s people
Total Asset 22,47,000
Partner 5

7. Vision
“We want to be Bangladesh Number
One Chips Company.”
“We want to be number one chips
company in Bangladesh and create
strong relationship with our
supplier and ensure our customers’
health security by providing more
nutrition.”
Mission

8. Objectives
We want to be no # 1 Chips Company in Bangladesh.
 After one month, we are collecting our sales review and satisfaction
level of our customers.
 Diversification in our product line.
 We want to create social value for taking position in customers
mind.

9. Ayesha Siddika
14 MKT 021

10. MARKETING STRATEGY
Segmentation
Geographic:
Barisal sadar
Banaripara
Agailjhara
Gouranadi
Hizla
Mehendiganj
Muladi
Babuganj
Bakerganj

11. Segmentation
Demographic:
Age-5-12, 12-18, 18-24, 24 to others
and higher class, middle class and
mostly lower class people.
Product related:
1. Regular Customers
2. Irregular Customers
3. Negative Customers

12. MARKETING STRATEGY
Behavior Factors
 User enjoys the food not only for health but as a taste
enjoyment.
 User also spends money on food for different unique taste.
Market Trend
The policy makers has decide to offer different types of popular
cartoon and super hero characters stickers and tatus with per packet
of Mushroom chips for Children and purchase intensive to the
wholesale and retail for sell promotion.

13. MARKETING STRATEGY
Target Market
We have decided that children’s, teenagers and young people will be the target customers for our
product “Mushroom Chips”. Because, most of them prefer to consume this type of snacks in their
home, schools, theatres and so many places. As our product is a blend of taste and quality with proper
nutrition, we are hoping that we will be able to capture our target audience.
Positioning Strategy
We have decided to build strong customer relationships by providing better
quality products and we are hoping this will help us to create a positive image
in customers mind with unique potentialities.

14. Md. Ramin
14 MKT 009

15. Distribution review
Factory CustomersSalespersonsRetailers

16. Marketing Mix
• Mushroom flavor
• Potato flavor
• Hot & Spicy flavor
• Tomato flavor
Product
• 15 taka each packet for the Customers.Price
• As we are new to the market, we want to make available our
products for rural area in Barisal customers through several
distribution channels. We will use different retail stores.
Place
• For the promotion of our products, we will use attractive
print ads, leaflets in the newspapers. Free sample of our
product will also be provided to the students of school,
college, and universities as a promotional campaign. Later on
we will think for TVC.
Promotion

17. Farjana Akter Mitu
14 MKT 057

18. PEST Analysis

19. SWOT Analysis

20. Competitors

21. Tanu Kirttania
14 MKT 038

22. Financial Plan and Budget
Item Amount
Plant and Machineries 5,00,000
Operative expense 4,00,000
Property 2,50,000
Miscellaneous Assets 1,70,000
Other expense 9,02,000
Contingency on Machinery 5% 25,000
Total Cost 22,47,000
Mushroom Chips
Cost of project

23. Item Amount
Member’s contribution 6,00,000
Bank loan 2,50,000
Long term debt 11,00,000
Other source 2,97,000
Total 22,47,000
Mushroom Chips
Source of Fund

24. Mushroom chips
Income statement
2017-18 2018-19 2019-20
Sales 15,00,000 16,00,000 17,50,000
Cost of goods sold 7,50,000 8,00,000 8,25,000
Gross operating income 7,50,000 8,00,000 9,25,000
Selling expense 1,50,000 1,65,000 1,80,000
General & Admin expenses 85,000 91,000 95,000
Depreciation 25,000 25,000 25,000
Other expenses 32,000 54,000 60,000
Earnings before interest and taxes 4,58,000 4,65,000 5,65,000
Interest expense 5% 12,500 12,500 12,500
Earning before taxes 4,45,500 4,52,500 5,52,500
Tax 35% 1,55,925 1,58,375 1,93,375
Net Income 2,89,575 2,94,125 3,59,125

25. Mushroom Chips
Balance sheet
2017-18 2018-19 2019-20
Assets
Cash in hand 2,50,000 2,70,000 2,60,000
Account receivable 4,30,000 5,60,000 5,10,000
Inventories 3,90,000 4,10,000 4,15,500
Others current asset 2,22,000 2,45,000 2,40,000
Total current asset 12,92,000 14,85,000 14,25,500
Property, plant & equipment 7,50,000 7,75,000 7,95,000
Accumulated depreciation 45,000 90,000 1,35,000
Other non-current asset 1,60,000 1,85,000 2,10,000
Total Asset 22,47,000 25,35,000 25,65,500
Liability & shareholders equity
Account payable 2,20,000 2,50,000 2,55,000
Short-term debt 60,000 65,000 75,000
Other current liabilities 2,65,000 2,95,500 3,00,000
Total current liabilities 5,45,000 6,10,500 6,30,000
Long-term debt 11,00,000 11,25,000 12,00,000
Bank Loan 2,50,000 3,00,000 3,20,000
Deferred Income Taxes 37,500 40,000 45,000
Other non-current liabilities 64,500 1,59,500 20,500
Total Liabilities 19,97,000 22,35,000 22,15,500
Shareholders equity 2,50,000 3,00,000 3,50,000
Total shareholders equity & liabilities 22,47,000 25,35,000 25,65,500

26. BREAK-EVEN ANALYSIS
Break even unit sales
Per unit sales 15
Per unit variable cost 7.615385
Per unit contribution 7.384615
Break even sales in unit 67,708.33

27. Evaluation of Possibilities and Pitfalls
Possibilities
There are many possibilities for our business. Such as
1. We have developed special packaging using compostable
materials.
2. It should help maintain the appeal to consumers looking for
healthier snacks with a smaller environmental footprint.
3. Consumer can purchase this chips at a very low price than the
others.
4. We will develop promotional campaign so that consumers can get
proper information about our product.

28. Pitfalls:
It is a new product so we have some pitfalls
about this business. These pitfalls are
1. Our promotional cost is very high to
develop our business.
2. As we have borrowed a huge amount of
loan from bank and other sources so have
to provide high amount to repay the
interest.
3. Consumers may have lower sense of taste
and smell about the product.