Branding is helping the almost-sale of the product. Brands remain an ever-present part of our life. An organizations success mostly depends on its branding. Here I want to present about branding and its importance.

1. Branding
a strategic weapon

2. “If your business is not a
BRAND
Then it is a COMMODITY”
Donald Trump

3. HELLO!
I am Tamzid Hassan

4. INTRODUCTION

5. “Branding is help for the almost
sale of product

6. Branding is not a static discipline. The place it
occupies in business life is constantly being
debated and refined. It has gone through, and
continues to go through, periodic
reinterpretations and innovations. Brands remain
an ever-present part of our lives.
6

7. What is Branding?

8. A name, term, symbol or design used
to identify the products of one firm
and to differentiate them from
competitive offerings.

9. Types of Branding
• Product brands
• Service brands
• Personal brands
• Organizational brands
• Event brands

10. Other Types
▰ universal;
▰ psychological as well as
physical;
▰ able to re-invent themselves;
▰ global;
▰ informative;
▰ handled with care;
▰ True to themselves.
10

11. Importance of
Branding

12. • BRANDING PROMOTES
RECOGNITION
• Brands sets apart from the
competitor
• Strong Branding provides business
value
• Branding sets expectation
• Brand helps to connect with
customers emotionally

13. • Determine Brands Target audience.
• Define branding mission.
• Research brand within related
industry niche.
• Key qualities and benefits of brand.
• Create great brand logo & tagline.
Etc.
Process of Branding

14. Conclusion
Establishing a new company and a new brand is a
massive undertaking. Its approach has proved highly
successful. Today Apple is a widely recognized brand
that has quickly developed a strong presence in the
international technology industry. Rebranding the
organization has made it possible to open up new
opportunities while building on the strengths of the
past.