Design for Non profit Organization

981 views

Published on

This is a web design class presentation. I made a power point about how non profit organization should design by using an article about branding.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
981
On SlideShare
0
From Embeds
0
Number of Embeds
76
Actions
Shares
0
Downloads
37
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Design for Non profit Organization

  1. 1. Design for Non Commercial Organization<br />Branding <br />by Designing<br />by Andrea Naddaff<br />
  2. 2. Branding is an essential tool for the non profit organization<br />An equation of both <br /> the physical ( name, tagline, logo, color)<br /> and mental (attributes, personality) branding<br /> must extend across all customer and audience touch points <br />Branding is the “Visual” “the feeling” and “the remembrance” of an organization that are important <br />
  3. 3. Logo<br />“Logo are often the most visual, most used and most recognized from of branding, followed by a company’s tagline”<br />Naddaff, A. (2004). Branding by Design. Communication World, 21(5), 18-21. http://search.ebscohost.com<br />
  4. 4. What do you visualize when you think about breast cancer ?<br />
  5. 5. American Red Cross<br />
  6. 6. Design and seriousness in missionstatement<br />Mission Statement – Habitat for Humanity International<br />Habitat for Humanity works in partnership with God and people everywhere, from all walks of life, to develop communities with people in need by building and renovating houses so that there are decent houses in decent communities in which every person can experience God’s love and can live and grow into all that God intends. http://www.habitat.org/how/mission_statement.aspx<br />What is this organization name ?<br />
  7. 7. Nonprofit organizations require a much softer sales touch than their business world counterparts, and finding that right approach can make branding difficult. When pulling together any branding campaign, whether for profit or nonprofit purposes, there are five Ps to keep in mind<br />Naddaff, A. (2004). Branding by Design. Communication World, 21(5), 18-21. http://search.ebscohost.com<br />
  8. 8. BRANDING FOR NONPROFITS: THE FIVE P&apos;s<br /><ul><li>Position
  9. 9. Promise
  10. 10. Permission
  11. 11. Personality
  12. 12. Permanence</li></li></ul><li>Position<br />An organization&apos;s position refers to what is unique about it. What does your specific charity offer that is different?<br />Naddaff, A. (2004). Branding by Design. Communication World, 21(5), 18-21. http://search.ebscohost.com<br />http://www.tomsshoes.com/default.asp<br />Tom’s shoes<br />
  13. 13. Promise<br />Communicate the benefits and true attributes of an organization. <br />Naddaff, A. (2004). Branding by Design. Communication World, 21(5), 18-21. http://search.ebscohost.com<br />http://www.redcross.org/?cm_sp=THD_Marketing-_-Weather_Hurricane-_-Recovering-_-RedCross<br />
  14. 14. Permission<br />Permission refers to the do&apos;s and don&apos;ts of an organization. (For instance, a hospital&apos;s brand should not have a harsh or aggressive tone. Instead, it should display warmth, sympathy and hospitality.)<br />Naddaff, A. (2004). Branding by Design. Communication World, 21(5), 18-21. http://search.ebscohost.com<br />http://www.tg.stjude.org/<br />
  15. 15. Personality<br />What is the voice and attitude of the organization? If your charity provides food and shelter for children, your branding should nurture and reflect warmth.<br />Naddaff, A. (2004). Branding by Design. Communication World, 21(5), 18-21. http://search.ebscohost.com<br />http://www.unicef.org/<br />
  16. 16. Permanence<br />Permanence speaks to the enduring qualities of the brand. <br />Naddaff, A. (2004). Branding by Design. Communication World, 21(5), 18-21. http://search.ebscohost.com<br />
  17. 17. GAME<br />http://www.sporcle.com/games/corplogos.php<br />

×