BRANDING, BEHAVIOUR AND BOTS Henry Davies, Founder, 106 Communications The world of branding has changed. No longer is it simply a question of advertise and job done. People are influenced by a range of different experiences and information, on social media, in person, through friends, recommendations and beyond. In a marketplace like Retail and Hospitality, your brand is everything; but are you using it in the right way to improve attraction and reduce attrition?

1. Branding, Behaviour and Bots
Retail, Etail and Hospitality; Talent Leaders Connect

2. “The harm is that people are often dissuaded
from going into occupations in which they
would be quite successful and happy because
these occupations are not ranked high enough
in the prestige hierarchy.”
Stanford University, 1991

3. 0.2 % chance of getting hired by
Google yet more than 3 million
people happy to apply…

8. PEER IMPERFECTION
Perfect ratings have less impact;
likelihood to buy peaks at 4.2 to 4.5 (out of 5)

9. PR your employer brand
To cut through the 2.5 quintillion bytes
of new data created every day.

11. Know what content will
engage your audience.
Connect with your audience through these needs:
control, self-expression, growth, recognition, belonging and care.

12. PInnovation
PRecognition
Experience

13. Get your people to share
their experiences.
90% of people trust peer-to-peer recommendations.

15. Don’t leave it all to humans.
Use bots to be instant and engaging
without being automated.

17. How can you use bots effectively?
Attraction Candidate
Management
Onboarding Employee
Engagement
Facebook
Messenger
Info and News
Website
Helping you in
the recruitment
process/FAQ
Groups
All the
information you
need to start
work
ESN/Intranet
Helping you find
colleagues and
key information

18. Thank You
106comms.com
@106comms