1. Group: Charlie Barwick,HarryWright, Thomas Smith
Script
Camera setting: 4K 30FPS/Framing Guide: 2.40:1
[ESTABLISHING SHOT]
[WIDE SHOT]
Camera shows the runner crouching down in the start position
[LOW ANGLE SHOT]
[AMBIENT SOUND OF STARTING GUN SHOT (THOMAS iPad) AND LATER BACKGROUND
HIP-HOP FADING IN]
Runner transitions from starting position and starts running around the track
[MIXTURE OF CUTTING BETWEEN SHOTS, FAST PACE AND PAN/TRACKING 20 secs]
[NON DIEGETIC SOUNDS OF HIP-HOP MUSIC BUILDING UP MORE]
[CUTS TO A SLOW MOTION, LOW ANGLE, CLOSE-UP OF CHARLIE’S SHOES AND STOPS AS A
STILL IMAGE, SHALLOW FOCUS]
[BACKGROUND HIP-HOP MUSIC FADES OUT DURING NARRATIVE]
[PAUSE EFFECTS]
Thomas – Voiceover of the description of the product – Still image still present and the
image will be edited to have text etc. Audio of voice will be recorded separately.
DIALOGUE (Approx. 34 Secs):
Designed with Motion Fit technology, Nike Dart 10 women’s running shoes offer improved
stability with Reslon midsole. The Reslon midsole provides dynamic and responsive underfoot
cushioning. The lightweight Reslon cushioning system delivers miles of soft responsiveness.
[CUT BACK TO A WIDE SHOT OF RUNNER WHO WILL RUN OFF OUT OF SHOT,
BACKGROUND MUSIC WILL FADE IN AGAIN BUT LOUDER between 15 and 25 secs]
[FILM DARKENS/FADES with Nike logo appearing 10/15 secs]
DIALOGUE: Thomas: The natural-motion outsole features synthetic flex grooves that offer six
points of flexibility, allowing your feet to move the way they were meant to.
Just Do it
[END OF FILM]