1. ThomasSmith – Year 12
Proposal for A2 Preliminary VideoTask
MediaForm: 60 secondsof footage for runningshoesadvertisement
Genre: Narrative/Modern/Commercial/Advertorial
People InvolvedIn the Production:CharlieBarwick, Harry Wright,ThomasSmith
Equipment/Props:MyiPhone 6S Plus – capable of shootingvideoin 4Kresolution andhas Optical
and Digital Image Stabilisation formore fluidandstable shooting. We will be filmingin ProCam3
since ithas audiometerandothertoolsthat can be foundinmore professionalcamerasaswell asa
bitof iMovie. ProCam3 allowsme toshootanythingfrom VGA 24FPS all the way to 4K 30FPS. We
may needaselfie sticktoallowlowshotsof the runningshoeswhenCharlieisrunning.
Content: Athlete onarunningtrack wearingthe runningshoesadvertisedwhichwillbe pausedand
there will be anarrative voiceoverdescribingthe shoes.
ADVERTPROGRESSION:
Start: Wide shotshowingrunnercrouchingdowninthe start position,low angle shot,ambient
soundof shot, backgroundhip-hop.
Middle:Cutto close-upof shoes,pause effects,descriptionof the shoesthenplayafter,background
musicquieter.Backgroundmusic–Hip-Hopgenre whichwill fade outduringnarrative.
End: Cut back towide shotof runnerwhowill runoff,backgroundmusicwill be louder.
Technical Elements: Mise-en-scene usedforsetting –runningtrack,costumes:running
clothing/props,startinggun.Editing:cuttingbetweenshots,fast-pace.Sound:non-diegeticsounds
of hip-hopmusic,voiceoverof the descriptionof productandambientsoundof the gunin
background.Camerawork:wide shot,close-up,tracking,low angle andstill image.
Audience: Appealstoniche audienceof athletesandrunningenthusiasts.
Success: It will be successfulforthe companybecause itwill attracta wide audience due tothe
increasinglevelsof people beinginterestedinfitness.
