3. What do you believe that only you believe?
Technology Management
4. Product Development is Learning
Real World
Information
Decision
Feedback
Reflection
Decision making rules
Mental Model
Technology Management
5. A Different Perspective
Co-ordinating logic
Motivation
Transparency
Perspective
Knowledge transfer
Enacted environnment
Contextual environment
Technology Management
6. Perspectives
+
Conservative Constructive
Reflected experiences
Previous enactment
- Superstitious Novel
- +
Gemba - Go see
Present enactment
7. Intrinsic Motivation
Self
• Autonomy
Actualization – The desire to be self-
directed
• Mastery
Belongingness
– The urge to get better –
in search of flow
• Purpose
– The aspiration to
Survival contribute to
something bigger than
ourselves
Technology Management
8. Organizational Behavior
Anarchistic
Scanning
Targeted Scanning
Intrinsic Motivation
Private
Scanning
Scanning in
principle
None Work situation General situation
Directing factors
9. 4 Mental Models of Innovation
Business as usual Let’s fire all the managers
Continuous innovation as the bottom line
80/20
Technology Management
10. Linear Model of Innovation
Basic Research -> Applied Research -> Development -> Diffusion
Basic Research -> Applied Research -> Development -> Production -> Marketing&Sales
Market needs-> Development -> Production -> Marketing&Sales
Technology Management
12. The Lean Start-up
• Entrepeneurs are everywhere
– Product Roadmap -> Business Model
– Product Owner - > Entrepeneur
• Validated learning Build
– Backlog -> To learn list
– On site customer ->
Get out of the building
Learn Measure
– Demo -> Perserve or Pivot
Technology Management