V2 Middle East's Most Successful Women Leaders Transforming the Business. 3.pdf

A
M
P
L
E
Pg.No: 16
Diverse Perspec ve
Women Leaders Driving
Dynamic Results and
Transforming the
Middle East
Despina
Kokkaraki
Achieving Success Through Reinvention by Taking
Calculated Risks in the Face of Adversity
Middle Eaﬆ's
M O S T
Successful
Wo m e n L e a d e r s
the BUSINESS
Despina Kokkaraki
CX & Digital Transforma on
Strategist / Chief Marke ng Oﬃcer
Strategy Tonic
JUNE | ISSUE : 03 | 2023
Pg.No: 24
Empowering Change
Extraordinary Women
Leaders in the Middle
East Modern Business
Landscape

Power
should be
reserved for
weightlifting
andboats,cause
Leadership
really involves
responsibility.

Editor’s
Note
he Middle East is experiencing a profound
Ttransformation in its business landscape,
thanks to the remarkable women leaders who
are driving change and making their mark
across industries. These women are defying
societal norms, breaking glass ceilings, and reshaping the
region’s economic future with their exceptional leadership
and innovative thinking.
The emergence of women leaders in the Middle East is a
signiﬁcant milestone that signals a shift toward a more
inclusive and diverse business environment. These
trailblazers are not only achieving impressive results in
their respective ﬁelds but also challenging stereotypes and
paving the way for future generations of women to pursue
their ambitions.
From Saudi Arabia to the United Arab Emirates and
beyond, these women leaders are leaving an indelible mark
on the business world. They are transforming traditional
industries, embracing technology and innovation, and
championing social and environmental responsibility.
It is important to celebrate and support these women leaders
and their achievements. They represent a beacon of hope
Reshaping
MiddleEastern
ECOSPHERE
Leaders

and a source of inspiration for aspiring leaders, regardless
of gender. By recognizing their accomplishments, we
acknowledge the invaluable contributions they make to the
Middle East’s business landscape and society as a whole.
Despite the progress made, women continue to face
challenges and barriers in their professional journeys. It is
essential for governments, organizations, and society as a
whole to continue working towards creating an
environment that enables women to thrive and reach their
full potential.
The CIO World takes pride in showcasing the women
leaders through its latest edition – Middle East’s Most
Successful Women Leaders Transforming the Business,
by fostering untapped potential women leaders through
collective eﬀorts and driving sustainable economic growth.
-Prh D. Bombarde
CIO

CO
TE
T
08
C O V E R
S T O R Y
Despina
Kokkaraki
Achieving Success Through
Reinven on by Taking Calculated
Risks in the Face of Adversity

Articles
16
3
8
From Humble
Beginnings to CEO
Houda
Naji 2
24
Diverse Perspec ve
Women Leaders Driving
Dynamic Results and
Transforming the
Middle East
Empowering Change
Extraordinary Women
Leaders in the Middle
East Modern Business
Landscape
The Young Corporate
Professional Redeﬁning
Success Through Innova on
and Risk-Taking
Madhusmita
Nayak
Priscilla
CattareeA Trailblazer in Luxury
Hospitality Sales

CREDITS
THE
INSPIRING THE BUSINESS WORLD
CI
Circula on Manager
Research Analyst
Editor-in-Chief
Business Development Execu ves
Managing Editor
Business Development Manager
Art & Design Head
Art & Design Assistant
Visualiser
Co-designer
Marke ng Manager
Technical Consultants
Technical Head
Assistant Technical Head
SME-SMO Execu ve
Digital Marke ng Manager
Assistant Digital Marke ng Manager
Sales Execu ves
Execu ve Editor
Nicole Smoot
Sarah Miller
Chidiebere Moses O.
Nancy B., Sarah M.
Jane Adans
Prashik Bombarde
Jaine Woods
Sonia Raizada
Paul White
Lisa Jones
Lexi Morgan
David Walker
Lilly Jacob
Jason Miller
Michael D., Aaron S.
Prachi Mokashi
Adiba Tarade
Bella Smith
C R E D I T S
Copyright © 2023 Insights Success Media and Technology
Pvt. Ltd., All rights reserved. The content and images used in
this magazine should not be reproduced or transmitted in
any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without prior
permission from Insights Success. Reprint rights remain
solely with Insights Success.
Follow us on
www.facebook.com/thecioworld
www.twitter.com/thecioworld
Corporate Ofce
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-859-2600
Email: info@thecioworld.com
For Subscription: www.thecioworld.com
We are also available on
RNI No.: MAHENG/2018/75953
Renuka Kulkarni
JUNE | ISSUE : 03 | 2023

S
Business Incorpora on Zone
businessincorpora onzone.ae
Basma Ashry
CEO
Strategy Tonic
strategytonic.com
Despina Kokkaraki
Strategist/CMO
Despina specializes in
Customer & Digital Strategy,
Brand & Precision
Marke ng, Data,
Omnichannel Retailing,
Product Management, VoC
programs and Customer
Loyalty as well as Growth
Customer Strategies.
ZAIN
zain.com
Eaman Al Roudhan
CEO
Eaman represents a leading
telecommunica ons
operator across the Middle
East and Africa providing
mobile voice and data
services to over 53 million
customers
Omnicom Media Group
omnicommediagroup.com
Elda Choucair
CEO
Elda is a represen ve of
agencies who provide
strategic communica on
and media consultancy
services to leading brands in
Middle East and North
Africa.
M'OISHÎ
moishi.com
Carole Moawad
Founder
Carole is Founder and CEO
of M'OISHÎ, a Japanese
Confec onary Company
founded in 2016 in UAE.
Featuring
Company
Brief
Featuring
Company
Brief
Featuring
Company
Brief
General Electric
ge.com
Dalya Al Muthanna
President UAE and Global
Chief Strategy and Opera ons
Dalya is a leading personality
at GE, who invented the future
of industry while leading
technology and global reach
and capabili es help the world
work more eﬃciently, reliably,
and safely.
Drink Dry
drinkdrystore.com
Erika Doyle
Founder and CEO
Erika is the leader of Drink
Dry, MENA's ﬁrst and only
premium non-alcoholic
drinks marketplace. Their
curated marketplace
brings a selec on of top-
notch booze-free drinks.
Younoh Media
younoh.com
Houda Naji
CEO
Houda is a senior execu ve
who's taking the digital
industry by storm! With her
exper se in developing and
implemen ng strategies that
op mize customer journeys
and build meaningful brand
experiences, Houda is a
force to be reckoned with.
Strategy and Corporate
Performance Manager
Madhusmita Nayak
Madhusmitha successfully
executed complex strategic
projects such as crea ng a
corporate strategy from
scratch for both government
and private en es.
Ca aree Entertainment LLC
Ca aree.com
Priscilla Ca aree
Co-founder
Priscilla took a leap of
faith and founded a Dubai
mainland company which
ul mately converted to a
full ownership Limited
Liability Company for
exclusive hospitality.
Basma is a leading expert in
client rela ons, business
development, escala on
management, retail banking
opera ons, statutory &
regulatory compliances.

,
,
CREATING A SUCCESSFUL
DIGITAL TRANSFORMATION
REQUIRES MORE THAN JUST
TECHNICAL KNOWLEDGE – IT’S
ALSO THE ABILITY TO THINK
STRATEGICALLY AND
HOLISTICALLY IN ORDER TO
DEVELOP INNOVATIVE
SOLUTIONS THAT WILL PROPEL
THE BUSINESS FORWARD.
Despina
Kokkaraki
Achieving Success Through Reinvention by Taking
Calculated Risks in the Face of Adversity

Despina Kokkaraki
Strategist / Chief Marke ng Oﬃcer

Continuing to lead Strategy Tonic’s marketing efforts,
Despina is constantly looking for new and innovative ways
to help her clients. She understands that in today’s fast-
paced business world, businesses need to be agile, adaptive,
and customer-focused. Her approach is to create a
customer-centric culture that is ingrained throughout the
organization.
With her charisma and leadership skills, she has inspired
countless individuals to pursue their dreams and achieve
their goals. Gain invaluable insights as we delve into
Despina’s inspiring journey and discover what makes her
such an inspiring individual.
Despina’s Journey From Linguistics to Crafting the
Perfect Customer Experience
Despina, a Greek native, has been living and working
abroad for the past 18 years. From the United Kingdom to
the UAE, she has made her career in a variety of industries,
developing strategies and immersing herself in the latest
technologies. Her passion lies in customer experience, and
through various roles and disciplines, she has acquired the
knowledge and experience to excel in this field. With a
wide range of skills and expertise, Despina is a valuable
asset to any business looking to enhance their CX efforts.
Although her studies in Interpretation & Linguistics may
seem unrelated to her current career in Marketing & CRM,
her passion for language and understanding customer
behaviors has been the key to her success. Her love for all
things Customer was sparked by her first job, and she has
been at the forefront of the digital era ever since. She has
used her knowledge of linguistics and interpretation to craft
perfect customer experiences.
With a passion for learning and a relentless drive to
succeed, she has changed countries often, evolving her
understanding of customers and mastering digital and data
technologies along the way. Proactively seeking out
business opportunities and learning from the best minds in
any region or industry, she is now in a position to pick and
choose the projects she works on. But she still loves the
challenge of reinventing herself and setting new goals.
From Guiding Leadership Teams to Consulting
Having leveraged her extensive experience guiding
leadership teams and executive boards on Digital, Customer
Experience, Data & Marketing, Strategy Tonic was created
as a natural transition to a consulting role.
The business world has become a labyrinth of
Tcomplexity, with twists and turns that can leave
even the most experienced entrepreneur feeling
disoriented. The landscape is constantly shifting, with new
demands and challenges cropping up faster than a
millennial can scroll through Instagram.
The key to success in this ever-evolving terrain is the ability
to stay ahead of the curve, to anticipate the needs of the
market, and to navigate the demands on resources and
employees with finesse. It’s like a high-stakes game of
chess, where every move must be calculated and strategic.
But let’s be real; not everyone has the talent, skills, or
intuition to truly understand and embrace the business
culture and challenges. Some get lost in the intricacies,
while others find themselves drowning in the sheer volume
of information and data. It can be overwhelming, to say the
least.
Despina Kokkaraki is an example of someone who has
excelled in a challenging business environment. She
realized that many consulting firms lacked the ability to
truly understand and embrace the business culture and
challenges, so she developed Strategy Tonic’s mission of
becoming a customer champion and trusted advisor.
Despina is an exemplary figure of intelligence, experience,
creativity, risk-taking, and innovative thinking. As Chief
Marketing Officer at Strategy Tonic, a business
consultancy that delivers amazing customer experiences,
she has used these qualities to great success. With a passion
for learning, she has changed countries, mastered digital
and data technologies, proactively sought out business
opportunities, and learned from the best minds in any
region or industry. Her ability to constantly reinvent herself
and set new goals has enabled her to pick and choose the
projects she works on.
Overall, Despina has thrived in her current environment,
and her intelligence, creativity, and innovative thinking
have been instrumental in the growth and success of
Strategy Tonic. She has been able to identify gaps in the
market and develop strategies that deliver exceptional
customer experiences, which have been the cornerstone of
the consultancy’s success. From her experience, she has
learned that businesses that put their customers first are the
ones that ultimately succeed.
An Exemplary Figure of Intelligence, Experience,
and Creative Risk-Taking!

,
,
TECHNOLOGY IS THE KEY TO
UNLOCKING EFFICIENCY AND
DRIVING BUSINESS GROWTH.
TO ENSURE SUCCESS, IT’S
IMPORTANT TO SELECT THE
RIGHT TECHNOLOGY – ONE
THAT IS SIMPLE TO USE,
PRACTICAL, AND CAN BE
MEASURED FOR IMPACT.

Their business model revolves around carefully selecting
the right professionals for the right projects, allowing them
to provide clients with customized solutions tailored to their
specific needs.
The quality of the work is guaranteed through their pool of
experienced professionals who have worked with her and
for her in the past. Their knowledge and expertise give them
the confidence to deliver high-quality solutions to their
clients.
Strategy Tonic is a close-knit community of passionate
problem-solvers who come together to tackle the toughest
challenges. They take a collaborative approach to their
projects, with Despina as their leader driving the direction
and subject matter experts customizing their services to fit
their client’s needs. In a nutshell, they bring together
strategy, communications, and technology to deliver the
most effective solutions to their clients’ complex
challenges.
Building Lasting Solutions with a Visionary Team
She has worked with many consulting firms throughout her
career client-side, but what she always found missing was
their ability to truly understand and embrace the business
culture and challenges. That inspired her to develop
Strategy Tonic’s mission to become a customer champion
and trusted advisor to their client organizations. Strategy
Tonic’s team of experts brings a diverse set of skills and
knowledge to the table, allowing them to provide
comprehensive advice and support for the long-term
success of their clients.
The team at Strategy Tonic is made up of experienced
customer experience experts, data & marketing leaders,
directors/managers, designers, and business transformers
who have all done it themselves first. They understand that
there is no one-size-fits-all solution, and they are ready to
tackle any challenge. Their goal is to create solutions that
benefit their clients, customers, and their own business
while helping to grow their client portfolio. With their deep
expertise, they are well-positioned to provide the tailored
solutions that their clients need.
Creating Exceptional Customer Experiences
To start with, what sets Despina and her team apart is their
unique approach to customer experience. They are a team
of experts with a deep understanding of strategy, brand,
technology, and marketing who bridge the gap between
these disciplines to help organizations develop internal
capability and create a customer-centric environment. They
collaborate closely with their clients, combining their
expertise with the client’s knowledge, to ensure customer
empathy and understanding remain at the heart of the
organization. Their focus on customer experience helps
organizations build lasting, successful relationships with
their customers.
They believe in less talk and more action. With a customer-
centric approach, they create business growth by providing
exceptional experiences for end customers, whether they
are consumers, businesses, partners, or staff.
Their services include Digital & Data Transformation
programs, Customer Experience Design & Strategy,
Organizational Design, and Change Management strategies.
They have the expertise to guide clients from the initial
boost to getting started all the way through the transformation
process.
By adapting their services to meet the needs and ambitions
of their clients, they strive to make their customers’
journeys as smooth as possible. Through their innovative
approach, they can help organizations reach their goals
while making sure that their end customers are always at
the heart of their business.
Breaking Down Stereotypes
From an early age, Despina faced the challenge of working
in male-dominated environments and countries that were
not her own. In those days, diversity & inclusion were not
even close to being on the corporate agenda, and she had to
,
,
STRATEGY IS A SERIES OF
CHOICES, AND THAT STANDS
WITH ANY DECISIONS A BUSINESS
TAKES AROUND DIGITAL
TRANSFORMATION & TECH.

work twice as hard to prove her worth in the
workplace. Though much has changed since then,
there are still many stereotypes to be broken
down.
Despina knows many remarkable female leaders,
and she believes that the most valuable attribute
they bring to any organization is empathy. Every
woman in the business world needs to stay true to
herself and not try to conform to outdated
stereotypes. Women are natural communicators
and multitaskers, and when they have the
confidence to be their person, they can reach their
full potential.
Harnessing the Power of Technology for
Maximum Impact
Despina discussed how technologies are helping
organizations grow in today’s world and
succinctly summed it up: “Technology is the key
to unlocking efficiency and driving business
growth. To ensure success, it’s important to select
the right technology – one that is simple to use,
practical, and can be measured for impact.” She
highlighted three key attributes to keep in mind
when choosing the best technology for your
organization: “Simplicity, practicality, and the
ability to measure its impact. With the right
technology in place, businesses can stay
competitive and meet customer needs.”
It’s essential for businesses to stay ahead of the
curve and anticipate changing customer needs and
political and legal frameworks, and ensure
internal alignment in their path and goals. Leaders
must stay abreast of the latest technological
advancements and make informed decisions about
which technologies can best help their business
stay competitive and remain at the forefront of the
industry. Doing this ensures that businesses have
the resources and insights to capitalize on
emerging opportunities and remain ahead of their
competitors.
Bringing Strategic Clarity to Digital
Transformation
Despina believes that effective strategy is the
result of a series of strategic choices and that

this principle applies to any decisions a business
takes around digital transformation and
technology. At Strategy Tonic, they are committed
to helping their clients make the right choices
when it comes to choosing which technologies to
adopt, which activities to prioritize, and which
processes to streamline or eliminate while setting
tangible and achievable objectives for their
transformation program. With their expertise in
strategy and digital transformation, they can help
you make informed decisions and ensure that your
digital transformation initiatives are successful.
“Creating a successful digital transformation
requires more than just technical knowledge – it’s
also the ability to think strategically and
holistically in order to develop innovative
solutions that will propel the business forward,”
she exclaimed. The core challenges their clients
face are often related to ‘where to start, who will
drive the program, do we have the right skill sets,
and, of course, how much will it cost?’. To help
their clients succeed, they create an actionable
roadmap that addresses the unique needs of each
business. This roadmap typically starts with
developing a strategy around data and the right
infrastructure to get the house in order. With the
right roadmap in place, clients can confidently
move forward in their digital transformation
journey.
By updating or overhauling business processes
and onboarding people and technology, companies
are able to unlock the power of customer insights.
With these insights, businesses can develop digital
strategies to drive growth and maximize ROI.
Through this process, companies can improve
their understanding of customer needs and
preferences and develop effective strategies to
ensure their success.
Navigating Uncharted Territories
As technology evolves and governments become
increasingly aware of the need for legal frameworks
to protect data security, privacy, and identity
ownership in virtual settings, they aspire to
become their clients’ partners in navigating this
uncharted territory without sacrificing their ability
to adopt, test, and scale their aspirations in this
space.

With the emergence of new technologies such as crypto and
metaverse, legal frameworks are becoming more critical for
protecting individuals’ rights and interests. By partnering
with their clients, governments can ensure that the adoption
of these technologies is done responsibly and securely.
With an experienced team of subject matter experts in the
legal world, government entities, and tech partners, they are
creating a new playbook tailored to their client’s needs.
This playbook will not only expand their offering to include
such services but also ensure they keep creating growth for
their clients. To help with this process, they are introducing
executive courses for leaders to understand the new tech
and workshop frameworks for their organizations to
identify related opportunities. This will help ensure their
clients are kept up to date with the ever-changing landscape
of the technology industry.
All clients that are looking to take advantage of new tech
opportunities can rely on Despina and her team at Strategy
Tonic to help them move forward. Strategy Tonic is
launching a Retail Ad Network in partnership with an AI
startup, allowing smaller brands to monetize their assets.
This is a great opportunity in a sector that is still in its early
stages, providing a unique chance for brands to stand out
from the giants of retail in the Middle East and Africa. They
plan to expand this offering to all countries, working with
brands and media agencies alike.
An Inside Look at a Strategy Tonic Success Story
One of their major clients, a chain of clinics in Singapore,
provides healthcare services across multiple specialties.
However, their key challenge has been to effectively
connect the patient experience to the customer
experience while also cross-selling additional services
and building loyalty.
With the wealth of data they possess regarding their
patients, they wanted to use it to communicate
additional services to them. But due to the sensitivity of
information and lack of privacy regulatory frameworks,
they felt it would be unethical to do so.
Through their innovative customer experience
solutions, Strategy Tonic was able to help them bridge
this gap, allowing them to capitalize on their data and
use it ethically to provide better services to their
patients while also maintaining their privacy.
The key to success in delivering on their client’s
objectives was not only to connect the data but to
acquire the consent of their patients to be addressed as
customers. To do this, they deployed a series of
engaging, gamified experiences that customers could
opt-in to receive help with healthcare and lifestyle
choices such as reducing sugar and fat intake. Their
efforts resulted in an opt-in rate of 78%, and their
clients experienced the highest NPS score they had
ever seen. The team takes great satisfaction in knowing
that their efforts have benefited both their clients and
their customers alike, bringing additional business to
the client and improved health outcomes for their
customers.

I
n recent years, the Middle East has
witnessed a signiﬁcant shift in its
business landscape, driven in large part
by the remarkable women leaders who
are breaking barriers and spearheading
transformative change. These visionary women
bring diverse perspectives and unique skill sets
to their roles, challenging traditional norms and
paving the way for a more inclusive and
dynamic society. In contrast, we’ll explore the
inspiring stories of women leaders in the Middle
East and their contributions to driving dynamic
results and transforming the region.
Shattering Glass Ceilings in Corporate
Boardrooms
One of the prominent women leaders in the
Middle East is Lubna Olayan, the CEO of
Olayan Financing Company, a Saudi Arabian
multinational conglomerate. Olayan has
shattered glass ceilings in corporate boardrooms
and played a pivotal role in transforming the
DIVERSE PERSPECTIVE
WOMEN
LEADERSDriving
DynamicRESULTS
andTRANSFORMING
the
MIDDLE
East
www.thecioworld.com JUNE, 2023
16

company into a global powerhouse. Her
leadership and business acumen have not only
driven financial success but have also fostered
a culture of diversity and inclusion within the
organization, creating opportunities for women
to thrive in the traditionally male-dominated
business landscape.
Driving Innovation in Technology and
Startups
Mona Ataya, the CEO and Founder of
Mumzworld, an e-commerce platform for
mothers and children based in the United Arab
Emirates, is a trailblazer in the field of
technology and startups. Ataya’s
entrepreneurial spirit and commitment to
innovation have propelled Mumzworld to
become a leading platform in the Middle East,
catering to the needs of mothers and providing
a space for women-led businesses to flourish.
Her ability to harness technology to solve real-
life problems and her focus on customer-
centric solutions have set new benchmarks for
the industry.
Empowering Rural Communities and
Sustainable Development
In the pursuit of sustainable development and
empowering rural communities, Fatima Al
Jaber, the COO of Al Jaber Group in the
United Arab Emirates, has made a significant
impact. Al Jaber’s leadership has focused on
implementing sustainable practices and driving
economic growth in rural areas, creating
employment opportunities, and enhancing the
quality of life for local communities. Her
commitment to social responsibility and
sustainable business practices has set an
inspiring example for other companies in the
region.
Promoting Financial Inclusion and
Women’s Empowerment
Rania Al-Mashat, the Minister of International
Cooperation in Egypt, has been instrumental in
promoting financial inclusion and women’s
empowerment. As a strong advocate for gender
equality and economic development,
www.thecioworld.com 17
JUNE, 2023

Al-Mashat has implemented policies and initiatives that
support women entrepreneurs, facilitate access to finance,
and promote financial literacy. Her efforts have not only
empowered women to become active participants in the
economy but have also contributed to the overall growth
and development of Egypt.
Fostering Social Entrepreneurship and Impact Investing
Leila Hoteit, a Partner at McKinsey & Company in the
Middle East, is a champion of social entrepreneurship and
impact investing. Hoteit’s work focuses on addressing
societal challenges and driving sustainable change through
entrepreneurship. She has been a catalyst for empowering
social entrepreneurs, guiding them to create businesses that
have a positive social impact. Hoteit’s expertise and
advocacy for impact investing have attracted attention and
resources to support ventures that prioritize both financial
and social returns.
Advocating for Gender Diversity and Women’s Rights
Dr. Hayat Sindi, a renowned Saudi scientist, and
entrepreneur, has dedicated her career to advocating for
gender diversity and women’s rights in the Middle East. As
the founder of the i2 Institute, a non-profit organization
focused on nurturing innovation and entrepreneurship, Dr.
Sindi has created opportunities for women to pursue careers
in science, technology, and innovation. Her work has not
only challenged societal norms but has also contributed to
scientific advancements and economic growth in the region.
To Conclude,
The dynamic results and transformation taking place in the
Middle East are propelled by the visionary leadership of
women who bring diverse perspectives and experiences to
the table. These women leaders are breaking barriers,
driving innovation, empowering communities, promoting
financial inclusion, fostering social entrepreneurship, and
advocating for gender diversity and women’s rights. Their
impact extends beyond their organizations, shaping the
broader business landscape and inspiring future
generations. As the Middle East continues to evolve, it is
crucial to celebrate and support these exceptional women
leaders, as their diverse perspectives and unwavering
determination are driving the region toward a more
inclusive and prosperous future.Al-
-P.D.Bombarde
18

Subscription
CIO
THE
CI
Global
Subscrip on
Create
Excellence
Choose
Subscribe to
THECIOWORLD
Get THECIOWORLD Magazine in Print, &
Digital on www.thecioworld.com
CIO

A
s we flip through the pages of history, we come
across numerous individuals who defied all odds
and carved a niche for themselves. These are the
people who challenged the norms and set an example for
generations to come. Houda Naji is one such woman whose
story inspires us to pursue our dreams relentlessly.
For Houda, success was never a given. But she never let
that deter her from pursuing her dreams. She remained
steadfast in her vision, remained focused on her goals, and
put in the hard work day in and day out. And her efforts
paid off!
Today, Houda Naji is a CEO at Younoh Media and a name
to reckon with in the world of business. She has not only
achieved greatness but also made a real difference in the
world. Her journey is a testament to the fact that nothing is
impossible if you have the determination and grit to make it
happen.
In this story, we take a closer look at the life and times of
Houda Naji. From her humble beginnings to her rise to the
top, we delve deep into the factors that made her the
successful woman she is today.
Let’s get ready to be inspired by the incredible story of
Houda Naji!
Please brief us about yourself and tell us your source of
inspiration for venturing into this niche.
Growing up, I was always on for experimenting with small
projects in an effort to earn some extra cash. From making
bracelets to completing chores for family and friends, I
always had a natural inclination towards entrepreneurship.
As I continued my education, I found myself exploring
different industries in my areas of interest, all in an effort to
learn as much as possible and discover where my true
passions lay.
It wasn’t until I started working in the IT industry,
specifically in sales and marketing, that I began to fully
appreciate the potential that technology had to offer. But
despite spending the majority of my adult life working in
this field, I always felt that there was a gap in the market for
a boutique agency that could offer highly skilled and
creative employees, competitive pricing, and services that
catered to both small and medium-sized enterprises.
After the birth of my two daughters, I began to crave a
greater sense of autonomy and freedom, as corporate life is
not suited for young mothers. I knew that I wanted to start
my own business, but I also realized that I needed to gain a
better understanding of the industry first. So, I began
pursuing professional certifications and training to learn as
much as possible about what it takes to build a successful
agency.
Eventually, I took the leap and started my own agency,
hiring my first graphic designer and content writer along the
way. At first, it was challenging to get things off the ground,
but I remained focused on my goals and persevered through
the difficult times.
Over time, my agency began to grow and flourish, thanks in
large part to the dedication and hard work of my team.
Houda
NajiFrom Humble Beginnings to CEO
The Inspiring Journey of Houda Naji, a Woman Who Defied All Odds!
20
Middle East's Most Successful Women Leaders Transforming the Business

Houda Naji
CEO
Younoh Media
Success is never
guaranteed. But by staying
true to your vision,
remaining focused on your
goals, and always putting
in the hard work, you can
achieve greatness and make
a real difference in the
world.
,,
,
, www.thecioworld.com 21
JUNE, 2023

We were able to secure contracts with some of the biggest
names in the industry, all while maintaining our focus on
providing top-quality services at competitive rates.
Today, I’m proud to say that my agency has become one of
the most respected and sought-after firms in the industry.
We continue to innovate and push boundaries, always
striving to deliver the very best results for our clients.
If there’s one lesson that I’ve learned along the way, it’s that
success is never guaranteed. But by staying true to your
vision, remaining focused on your goals, and always putting
in the hard work, you can achieve greatness and make a real
difference in the world.
Please brief our audience about your organization and
its inception story.
I’ve always had a passion for digital media and spent a
considerable amount of time on various social media
platforms. As someone who wanted to be an entrepreneur, it
made sense to turn my love for social media into a business
venture. I knew there were a lot of companies out there that
needed expert help with their digital presence but couldn’t
afford the steep prices charged by big agencies.
That’s where Younoh Media comes in. We offer high-
quality digital services at affordable prices, making it
possible for startups and small businesses to enhance their
online presence and compete with larger companies.
At Younoh Media, we’re passionate about empowering
businesses and helping them succeed in the digital world.
Our team of experts is dedicated to delivering exceptional
results and helping our clients achieve their goals.
Kindly elaborate upon your journey as the guiding light
of your organization and how you have positioned it as a
reliable name in the corporate world.
Being the face of my business, I have built trust with my
clients, and Younoh Media has established itself as a
reliable name in the corporate world by consistently
delivering high-quality social media services to its clients.
Here are a few ways in which the company has positioned
itself as a trusted partner for businesses:
1. Expertise: Younoh Media has a team of highly skilled
professionals who are experts in their field. They are
well-versed in the latest social media trends,
algorithms, and best practices, which allows them to
offer cutting-edge solutions to clients.
2. Customized approach: Younoh Media understands
that each client is unique and has different needs. They
take a customized approach to every project, tailoring
their services to the specific goals and requirements of
each client.
3. Communication: Communication is key to building
trust with clients, and Younoh Media places a strong
emphasis on open and transparent communication.
They keep clients informed every step of the way,
providing regular updates and responding promptly to
any questions or concerns.
4. Affordable pricing: Younoh Media offers affordable
pricing options for its services, making them accessible
to small and medium-sized businesses. This allows
businesses with limited budgets to access high-quality
social media services that they might not have been
able to afford otherwise.
5. Results-driven: Younoh Media is results-driven and
measures success based on the outcomes achieved for
clients. They use data and analytics to track progress
and adjust their strategies as needed to achieve the
desired results.
As you focus on services and excellence, can you
elaborate upon the various services provided by your
organization?
Younoh Media offers a comprehensive range of services
that help businesses establish a strong online presence,
drive more traffic to their website, and engage with their
target audience. Their team of experts works closely with
clients to develop customized strategies that deliver results.
Website design: Younoh Media provides website design
services to help businesses create a professional and user-
friendly website. They design websites that are optimized
for SEO, mobile-friendly, and visually appealing.
SEO services: Younoh Media offers search engine
optimization (SEO) services to help businesses improve
their search engine rankings and drive more traffic to their
website. Their team of experts uses the latest SEO
techniques to optimize the website and content for search
engines.
Branding: Younoh Media helps businesses develop a
strong brand identity that resonates with their target
audience. They create brand guidelines, logos, and
messaging that are consistent across all channels.
22

Metaverse: Younoh Media offers services related to the
metaverse, which is a virtual world that is becoming
increasingly popular. They help businesses develop a
metaverse strategy that includes creating a virtual presence,
engaging with customers, and creating virtual experiences.
Social media management: Younoh Media offers
comprehensive social media management services that
include content creation, scheduling, posting, and
community management. Their team of experts creates
engaging content that resonates with the target audience,
posts it on the right platforms at the right time, and manages
interactions with followers to build a strong online presence.
Digital advertising: Younoh Media offers digital advertising
services to help businesses reach a wider audience, generate
leads, and increase conversions. Their team creates highly
targeted ad campaigns that are optimized for maximum ROI.
Influencer marketing: Younoh Media offers influencer
marketing services to help businesses tap into the power of
social media influencers. They identify influencers who are a
good fit for the business, negotiate partnerships, and manage
the influencer campaign to maximize ROI.
Training and consulting: Younoh Media also offers social
media training and consulting services to help businesses
improve their in-house social media capabilities. Their team
of experts provides customized training and consulting
services to help businesses get the most out of their social
media efforts.
How to envision scaling your organization’s services and
operations in 2023 and beyond?
Bringing new services on board to complement the existing
offering of Younoh Media, for example:
Augmented Reality (AR) and Virtual Reality (VR)
Marketing: Offer immersive experiences for your clients by
creating AR and VR campaigns that engage their customers
in unique ways.
Voice User Interface (VUI) Design: With the rise of voice
assistants like Amazon Alexa and Google Assistant, help
businesses optimize their websites and apps for voice search
and develop custom voice apps.
Gamification in Marketing: Develop and implement
gamification strategies for clients to make their marketing
campaigns more engaging and entertaining, increasing
customer retention and loyalty through the metaverse.
Please give us a few testimonials from your clients and
awards or recognition that accurately highlight your
achievements in the corporate niche.
Houda Naji is a highly regarded and respected entrepreneur
within the Female Fusion community. As the founder of
Younoh Media, she not only leads an outstanding media
company, but she also takes the time to listen attentively and
provide valuable advice to fellow female entrepreneurs.
Houda’s dedication and coaching expertise is widely
recognized, particularly within the digital media sphere, and
she has helped countless women along their entrepreneurial
journeys.
- Jen Blandos, founder & CEO, Female Fusion.
Working with Houda Naji and her team has really been my
company’s marketing arm; seamless communication and
speed of action and responses have me till today wondering
if they manage all their clients the same way.
- Casper Tribler
Younoh Media offers a
comprehensive range
of services that help
businesses establish a
strong online presence,
drive more traffic to
their website, and
engage with their
target audience.
,
,
JUNE, 2023

EMPOWERING C H A N G E
Extraordinary
Women Leadersin
theMIDDLE EAST
ModernBUSINESS
LANDSCAPE
he Middle East is a region known for its
Trich history and diverse cultures. Over the
years, it has witnessed a signiﬁcant
transformation, particularly in the realm of
business and entrepreneurship. In this era of change,
remarkable women leaders have emerged, reshaping
the landscape and breaking traditional barriers. These
extraordinary women are not only making a mark in
their respective industries but are also empowering
change in the Middle East. Further, we’ll explore the
inspiring journeys of some of these exceptional
women leaders and highlights their contributions to
the modern business landscape.
Breaking Stereotypes and Driving Innovation
One of the prominent women leaders in the Middle
East is Rania Nashar, the CEO of Samba Financial
Group in Saudi Arabia. Nashar, being the ﬁrst female
CEO of a publicly listed commercial bank in the
kingdom, has shattered gender stereotypes and paved
the way for other women to enter leadership
positions. Her commitment to innovation and
digitization has transformed Samba Financial Group
into a forward-thinking institution, embracing the
technological advancements of the modern era.
24

JUNE, 2023

Promoting Education and Empowering Women
In the field of education, Dr. Amal Fatani, the Dean of the
College of Engineering at Effat University in Saudi Arabia,
is an inspiring figure. Dr. Fatani is dedicated to promoting
education and encouraging women to pursue careers in
traditionally male-dominated fields, such as engineering.
Her efforts have not only empowered women but have also
contributed to bridging the gender gap in STEM (Science,
Technology, Engineering, and Mathematics) fields,
propelling the region’s progress in these sectors.
Building Bridges and Promoting Cultural Exchange
Mona Almoayyed, the Managing Director of Y.K.
Almoayyed & Sons Group in Bahrain, is a prominent
businesswoman who has played a significant role in
promoting cultural exchange and building bridges between
the Middle East and other regions. Her leadership has been
instrumental in expanding the family business beyond
Bahrain’s borders, fostering international partnerships and
collaborations. Almoayyed’s commitment to diversity and
inclusivity has created opportunities for cross-cultural
understanding and economic growth.
Sustainable Development and Environmental
Stewardship
In the pursuit of sustainable development and
environmental stewardship, Hind Al-Zahid, the Co-founder
and Managing Partner of AVERDA, a waste management
company based in Lebanon, has made a significant impact.
Al-Zahid’s leadership has transformed AVERDA into a
regional leader in waste management, introducing
innovative solutions to address the pressing environmental
challenges faced by the Middle East. Her focus on
sustainability and social responsibility has inspired others to
prioritize environmental conservation in business practices.
Empowering Women in Entrepreneurship
Muna Al Gurg, the Director of Retail at Easa Saleh Al Gurg
Group in the United Arab Emirates, is a trailblazer in
promoting women’s entrepreneurship in the region.
Through her advocacy and mentorship initiatives, Al Gurg
has provided aspiring female entrepreneurs with the
necessary support and resources to establish and grow their
businesses. Her efforts have empowered countless women
to pursue their entrepreneurial dreams, contributing to
economic growth and job creation.
Championing Financial Inclusion
Raja Al Gurg, the Managing Director of the Easa Saleh Al
Gurg Group, has been instrumental in championing
financial inclusion in the Middle East. As a passionate
advocate for women’s rights and empowerment, Al Gurg
has initiated programs that provide financial support and
opportunities to women, enabling them to become
financially independent. Her dedication to bridging the
gender gap in financial services has been pivotal in driving
economic empowerment for women across the region.
In Conclusion,
The Middle East’s modern business landscape is
witnessing a dynamic shift, largely due to the extraordinary
women leaders who are challenging conventions and
empowering change. These remarkable individuals are
breaking stereotypes, driving innovation, promoting
education, fostering cross-cultural exchange, championing
sustainability, and empowering women in
entrepreneurship. Their vision, determination, and
leadership have not only transformed their respective
industries but have also paved the way for a more inclusive
and progressive business landscape in the Middle East. As
we celebrate their achievements, it is important to
recognize and support these women leaders, as their
contributions will undoubtedly shape the region’s future.
-A.K. Tarade
26

uccess is a subjective concept that means different
Sthings to different people. Some see it as a
destination, a fixed point they have to get to through
sheer determination and hard work. Others view it as a
journey, a continuous process of growth, learning, and self-
discovery. Whatever our perspective, it's undeniable that
success requires focus, resilience, and a relentless pursuit of
excellence.
Madhusmita Nayak is a firm believer in this philosophy.
For her, success is not just about achieving a set of
predefined goals but about constantly challenging herself,
pushing her limits, and taking calculated risks. As a young
corporate professional and visionary, she embodies the
spirit of creativity, innovation, and determination that
defines our generation.
Today, as a Strategy and Corporate Performance
Manager, she has successfully completed complex
strategic projects such as creating a corporate strategy from
scratch for both government and private entities, leading
business process re-engineering efforts, and spearheading
business excellence initiatives that have earned numerous
local and international awards. Additionally, she volunteers
as a senior assessor and team leader for well-respected
awards in the UAE, including DQA, SKEA, MRM, UAE
Innovation Award-DQG, ASQ Innovation, and Taqdeer
Award.
As we delve into Madhusmita's journey to success,
exploring the highs and lows, the triumphs and setbacks,
and the lessons she's learned along the way. From her
humble beginnings to her meteoric rise as a trailblazing
leader in her field, we uncover the secrets of her success
and the mindset that drives her to greatness.
Join us as we discover the power of determination, the
importance of resilience, and the true meaning of success
with Madhusmita – a true inspiration for us all!
Please brief us about yourself and tell us your source of
I am Madhusmita Nayak, presently holding the position of
Strategy and Corporate Performance manager in a
renowned Integrated Facility Management firm. My
professional journey commenced in UAE back in 2008 as a
Business Development executive in a financial institution. I
was able to climb up the corporate ladder within six years,
starting from an executive position to Manager -Enterprise
Performance in the same organization. Subsequently, I
shifted my focus from the finance sector to the Regulatory
Governmental sector, where I served as a Senior Strategy
Professional before entering the Facility Management
industry.
My forte in career advancement lies in my ability to work
across various sectors and assimilate the best practices from
each.
Leader behind award-winning ini a ves and game-changing solu ons!
Madhusmita
Nayak
The Young Corporate Professional
Redefining Success Through Innovation
and Risk-Taking
28

Madhusmita Nayak
Strategy and Corporate
Performance Manager
In order to remain
compe ve in the
business world,
technology and
innova on must be a
core component of
every individual,
department, and
organiza on.
,
,
,,
JUNE, 2023

I draw inspiration from the community of
professionals that I am a part of, particularly the
women professionals, as well as from my superiors,
colleagues, and family, who have consistently
provided me with encouragement, empowerment,
and support throughout my career development. The
drive to explore new avenues and take calculated
risks fuels my enthusiasm and purpose, keeping me
motivated every day.
Kindly elaborate upon your journey as the
guiding light of your organization and how you
have positioned it as a reliable name in the
corporate world.
For the last 15 years, I have been employed in the
United Arab Emirates (UAE), working in various
sectors, including private, government, and semi-
government organizations in Dubai. Throughout my
career, I have gained valuable experience in the areas
of strategy, business excellence, and business
development.
In the
contemporary
corporate world, it's
crucial to have
women represented
at every level of
management, from
entry-level posi ons
to the boardroom.
,
,
,, JUNE, 2023
30

What are your thoughts on the need for representation
of women in the corporate world, and how important is
it for the growth of women today?
The current scenario is vastly distinct from what it was a
few years ago. It's an undeniable fact that women's progress
is inevitable regardless of the industry or profession they
are part of. Women's innate empathy and logical reasoning
skills make them an indispensable part of business and
boardroom decision-making processes. In the contemporary
corporate world, it's crucial to have women represented at
every level of management, from entry-level positions to
the boardroom.
Having a broad experience in the business field, what is
your opinion on the integration of technological
advancements in business, especially when it comes to
catering to the dynamic needs of the corporate sector?
In order to remain competitive in the business world,
technology and innovation must be a core component of
every individual, department, and organization. It is not
solely the responsibility of the technology and transformation
department to focus on these areas, but rather, it should be
viewed as an enabler for all employees to facilitate success
in the industry. Ultimately, the ability to embrace and
leverage technology and innovation is the key
differentiating factor for sustained success in business.
What advice would you give to aspiring women leaders
who are looking to make a difference in their industries?
"Success is achieved through a mindset that embraces
competition and takes risks.”
Please give us a few testimonials from your clients and
awards or recognition that accurately highlight your
achievements in the corporate niche.
Ÿ Working in UAE for the past 15 years with experience
in Private, Government, and Semi-Government of
Dubai in the field of Strategy, Business Excellence, and
Business Development.
Ÿ Global Youth Icon in.
Ÿ Awarded in Being She leader in the Corporate Business
Excellence category in 2022.
Ÿ Awarded Inspiring Woman Business Leader Award 2021
during the Women Leadership Summit 2021 on 12th
June 2021 in Dubai under the patronage of the private
office of His Highness Sheikh Ahmed Bin Faisal Al
Qassimi. Ms. Salwa Abdul Aziz Zein was the chief
guest. The Women Leadership Summit Awards 2021
were launched to appreciate commendable work done
by women leaders in various fields.
Ÿ Received Distinguished Leadership Award at
International Education Summit and Awards 2020 on
December 20, 2020, for distinguished contribution in
the field of Education.
Ÿ Nominated as Director General, UAE for Global
Council for the promotion of International Trade.
Ÿ Ambassador for the Commonwealth Entrepreneurs Club
for alleviating poverty and supporting SMEs in
Commonwealth Countries.
Ÿ Voted as LinkedIn's most powerful profile of the year
2020.
Ÿ Represent the Government of Dubai and AbuDhabi in
conducting Business Excellence and Innovation, Labor
Rights assessments for more than 50 companies from
diversified sectors and industry-wide, including
government, semi-government, and private firms in
UAE and internationally.
Ÿ International Speaker in various forums promoting
Business Setup, Quality, Business Excellence, Women
empowerment, Next Generation Development, and
Children's Holistic Development.
Ÿ An avid writer, a gifted speaker, storyteller, and
contributes regularly to social media.
Ÿ Living in UAE, Madhusmita is surrounded by people of
different cultures, races, and traditions, which inspired
her to deliver her experiences through writing. She is an
inspiring person that supports women across the world
and continues to strive to empower their unique roles in
each step of the way. She mentors Blind children in
India and university students in Africa.
Ÿ Associated with developing sustainable partners across
UAE like Dubai Chamber, Engage Dubai, Emirates
Environmental Group, Dubai Quality Group, Dubai
Economic Department, etc.
Ÿ Volunteers in more than 10 NGOs and community
development organizations.
ACHIEVEMENTS:
JUNE, 2023

I
magine a world where every step you take is a new
adventure waiting to be explored. A world where the
mundane is transformed into the extraordinary, and
every moment is ﬁlled with wonder and excitement. This is
the world that many of my loyal clients have experienced
through travels, from the bustling cities of paradise island
of Mauritius nestled on tranquil beaches of Indian Ocean,
their lives in countless ways.
Meet Priscilla Cattaree, Co-founder of Cattaree
Entertainment LLC, a woman of Mauritian origin who
has made the United Arab Emirates her home for over a
decade. With a passion for delivering happiness and a
natural talent for creating unforgettable experiences,
Priscilla’s path in the tourism industry was destined from a
young age. With more than three decades of expertise in
luxury hospitality sales, she has mastered the art of crafting
extraordinary stays within the Indian Ocean’s pristine
islands of Mauritius, Maldives, Seychelles, the UAE, and
beyond.
Priscilla’s career shines brightly with her unwavering
dedication to providing unparalleled service and her
extensive network within the high-end travel industry. Her
portfolio boasts an impressive array of international
connections, allowing her to create tailor-made experiences
that exceed the expectations of even the most discerning
clients.
After a distinguished 30-year stint in various top-tier
executive roles within the corporate milieu, the former
Regional Sales Director for internationally acclaimed hotels
embarked on an impassioned quest to create an exclusive
hospitality enterprise in mid-2019. Driven by unwavering
determination and a fervent devotion to elevating the
hospitality domain, she refused to succumb to the pressures
and intimidation tactics employed by her superiors over the
course of her career.
Armed with a wealth of experience in the luxury 5-star
resort industry and decades of expertise in international
hospitality tourism, particularly in the premium segment,
she established herself as an indomitable force in the
industry. Recently, the company underwent a rebranding,
now operating under the name CATTAREE
ENTERTAINMENT LLC, further cementing its
commitment to forging a lasting and impactful legacy.
As a remarkable entrepreneur who remained steadfast in her
vision of building her own brand, she continues to inspire
and impress.
Let us delve into the triumphant journey of Priscilla!
Please tell us about yourself and your source of
I am of Mauritian origin, a resident of the UAE for over 10
years, and a luxury hospitality sales expert by profession.
Being adept at delivering happiness and enjoying every day
as a holiday, I chose the tourism industry at a very young
age and hold over three decades of experience and expertise
in mastering the luxury hotel segmentation within the
Indian Ocean pristine islands of Mauritius, Maldives,
Seychelles, the UAE, and worldwide. My key strength is a
considerable portfolio of high-end international networks.
Priscilla
Cattaree A Trailblazer in Luxury
Hospitality Sales
Crafting Bespoke Experiences and
Building a Lasting Legacy in Hospitality!
32

As pro-creators in line with Mother Earth, women are humane
and have an empathe c, warm, hear elt, detailed approach
while cra ing the business, ensuring to make it happen in
style. Empowering women is key, as we have the poten al to
inspire, a ract, and enrich the lives of society at all levels.
Priscilla Ca aree
Co-founder
CATTAREE ENTERTAINMENT LLC
JUNE, 2023

In line with my travel and tourism business acumen, I love
to inspire people and attract travelers to embark on a
mesmerizing journey that enrich the lives of many of my
loyal clients at all levels. Traveling to great
destinations and on discovery journeys can be a
transformative experience that touches the
lives of people and impacts their happiness
and lifestyle.
Please brief our audience about
your organization and its
inception story.
From a highly proﬁled 30 years
of corporate job roles to being
an entrepreneur, the former Pro
Regional Director of Sales
expert of international branded
hotels leaped with faith into a
passionate, entrepreneurial
journey. I created a tailor-made
bespoke hospitality company in
mid-2019, which I rebranded as
Cattaree Entertainment LLC at the
end of 2022, and we are currently
focused on building our legacy. My
burning desire is to strengthen
hospitality as a pillar and proactively
prepare the succession plan for My
managing partner and son Kevisen
(@cattareemusic), who is only 25 years old, and
CATTAREE’s activities as a company are segmented
between two managing partners, where I cater to the
hotel venues, tailor-made craft events, and work in tandem
with my son Kev @cattareemusic, who is booked for music
festivals or his sound engineering deliverables at local,
national, or international levels.
Kindly elaborate upon your journey as the guiding light
of your organization and how you have positioned it as a
reliable name in the corporate world.
I have always been thrilled to make it happen for all my
clients over the years while working for luxury 5-star
resorts, never giving up despite the endless pressures and
bullying ways of line managers over the years. I always had
a vision of owning my company’s brand. Manifestation
accomplished I now walk the talk as the Leader and sole
key decision-maker.
Be you as there is
only you, and follow
your passion, which
will guide you to
authen c blue sea
arena niche market
share.
34

I believe highly in myself, my compliant way, resilience,
and expertise from decades of international hospitality
tourism (mastering the luxury cream segment). I also have
a strong network, both national and international, around
the globe. I position myself invincible to bring history,
lifestyle, music, art, and culture to various destinations
alive with the great flavors of my bespoke services. I have
the potential to create fun discovery journeys that create
magical memories to be cherished and remembered.
As you focus on services and excellence, can you
elaborate on the various services provided by your
organization?
Smoothing travel and broadening people’s cultural
exposure is my forte and key strength. I am your one-stop
A-Z channel, bespoke service solution provider. We have
the capability of creating magical memories, be it a tailor-
made music festival, big fat wedding, bachelorette party,
family reunion get-away, fashionable, corporate, or
wellness retreat events. My areas of strength destination-
wise and where I can cater letter-by-post to groups are the
Maldives, Seychelles, Mauritius pristine islands, or the
UAE.
What are your thoughts on the need for representation
of women in the corporate world, and how important is
it for the growth of women today?
I believe that in today’s harsh, ego-centric, survival of
‘fastest’ cruelty world for humane women, multitasking
has proven to be vividly present and has grown in the
corporate arena. Women are compassionate and have an
empathic, loving, heartfelt, and meticulous attitude when
constructing the business, assuring to make it happen in
style. They are also pro-creators in harmony with Mother
Earth. Empowering women is key, as we have the potential
to inspire, attract, and enrich the lives of society at all
levels. Women in business, through our soft, refined,
tactical diplomatic approach, can enhance transformative
experiences, ensuring mental health and wealth at work.
Having a broad experience in the business field, what is
your opinion on the integration of technological
advancements in business, especially when it comes to
catering to the dynamic needs of the corporate sector?
As an international operator service provider, it’s all about
keeping pace and embracing change, momentum, and
evolution.
The travel industry links the dots nowadays, from booking
air tickets, hotels, and destination management transfers to
logistics.
These are automated new-generation trends, and it’s
important to stay relevant. I wish to highlight that it’s
becoming hassle-free, easier to collect data or leads, and
even cheaper for the end customer to plan their endeavors.
What advice would you give to aspiring women leaders
who are looking to make a difference in their industries?
Be you, as there is only you, and follow your passion,
which will guide you to an authentic blue sea arena niche
market share. It’s not about what you have or whether you
fancy big funding or angel investors; it’s all about how you
use what you have and partner with like-minded,
trustworthy, handpicked, reliable ones. Building meaningful
relationships with people who will be not only customers
but friends and family for life
How do you envision scaling your organization’s
services and operations in 2023 and beyond?
I wish to continue to grow, expand, and evolve as a
hospitality expert and plan strategic joint venture
partnerships with selected stakeholders. By the end of 2023,
the CATTAREE universe should be fully fledged as a
renowned bespoke service event provider, creating magical
memories and events beyond borders worldwide and, in
parallel, escalating the goodwill and rapid evolution of
@cattareemusic as an internationally renowned artist.
JUNE, 2023

We need to accept that we won’t
always make the right decisions,
that we’ll screw up royally
sometimes – Understanding that
failure is not the opposite of
success, it’s part of success.
- Arianna Huﬃngton

www.thecioworld.com
THE
CI

V2 Middle East's Most Successful Women Leaders Transforming the Business. 3.pdf

Recommended

Recommended

More Related Content

Similar to V2 Middle East's Most Successful Women Leaders Transforming the Business. 3.pdf

Similar to V2 Middle East's Most Successful Women Leaders Transforming the Business. 3.pdf (20)

More from THECIOWORLD

More from THECIOWORLD (20)

Recently uploaded

Recently uploaded (20)

V2 Middle East's Most Successful Women Leaders Transforming the Business. 3.pdf