This edition features a handful of The 10 Most Innovative Business Leaders Making Change that are leading us into a digital future Read More: https://ciolook.com/the-10-most-innovative-business-leaders-making-change-2022-november2022/

1. VOL 11 I ISSUE 01 I 2022
Jackie
Rainforth
The Rainmaker of Change in Sales & Leadership Training!
The
10Most
Innovative
BusinessLeaders
Making Change, 2022
Founder, Director, CEO /
Sales & Leadership Expert /
Facilitator / Author/
International Speaker /
Management Consultant
Rainmakers Business
Solutions

4. n the ever-evolving business arena, a visionary mindset can
Ienrich business organizations to scale progress with the
foresight to become a prominent name in the industry. This
isn't rocket science but the outcome of appropriate processes and
methods by which businesses achieve major organizational
improvements.
It requires a targeted approach that considers both the challenges
to change, and the strategies needed to overcome them. And even
more so, it requires changing leadership with the right traits to
help a business come out on top. It's probably not much of a
surprise to learn that change management leaders need to be able
to communicate with their teams. But effective communication
goes beyond just relaying what needs to get done.
Effective change leaders are able to communicate the purpose
behind each step and how various tasks fit into the overall mission.
And because communication goes both ways, they are also
proficient listeners who value the input of everyone on the team.
While considering the instincts that provocate to furnish the final
product, leaders have always come forth with the most prominent
structural distinction to enhance the global business arena.
Inculcation of such extraordinary factors leads to the formation of
next-gen technological changes and transformation, adhering to
initiate the pillars of the modern generational pillars that sustain
the progression of Universal Renovation.
Adhering to the fundamentals that contribute to the unending
quest of enabling transformations that drive innovations and
EDITOR’S NOTE
Enabling a Realm of
Unending Innovations

5. perpetual betterments, CIOLook through its latest edition — "The 10 Most Innovative Business Leaders
Making Change, 2022," spotlights the icons of a change that contributes to the unending innovations of the
modern business arena.
Flip through the pages and embrace the journey of these proficient leaders who are upbringing the
perpetual enhancements through a distinct but visionary approach and enabling a realm of unending
innovations.
Have a Delightful Read!
Abhishek Joshi
Abhishek Joshi
The
10Most
Innovative
BusinessLeaders
Making Change, 2022

6. C O V E R S T O R Y
The Rainmaker of Change in Sales & Leadership Training!
Jackie
Rainforth
08

7. 16 20 24
34
30
A Story of Companionate
Ar stry
Robert Bruski
Stuart Long
Paving A Path For Virtual
Telemetry
Tanmay Arora
The CEO Revolutionizing Neurotech
& Sustainable
Fashion at Unwired India and
Weaving Waves
C O N T E N T S
Denise Sangster
Unleashing Power of Partner
Ecosystems, and Accelera ng
IT Company-partner Success
Kristen Wysocki
Copying Imagination, Pasting
Virtual Reality
34
C X O
How is Social Media Pla orms
Emerging as Enhanced Communica on
tools in the Modern Era of Innova ons?

8. CONTENT
Senior Editor Alan Swann
Executive Editors Abhishek Joshi
DESIGN
Visualizer Dave Bates
Art & Design Director Revati Badkas
Associate Designer Sandeep Tikode
SALES
Vice President Operations Kshitij S.
Senior Sales Manager Prathamesh Tate
Sales Executives Rohit, John
TECHNICAL
Technical Head Amar Sawant
Technical Consultant Victor Collins
November, 2022
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Editor-in-Chief
sales@ciolook.com
SME-SMO
Research Analyst Eric Smith
SEO Executive Ravindra Kadam

9. Brief
Company Name
Global Touch is a partner-focused data-driven strategy and go-
to market transformation consulting firm for the hybrid and
consumption era.
Featured Person
Global Touch, Inc.
globaltouch.com
Denise Sangster
Founder and CEO
SCDC has 19 years of community outreach experience and has
developed strong partnerships with several hundred schools,
churches, nonprofits, businesses, and community leaders.
SCD Corporation
scdcorp.org
Emma Hernandez
CEO
Jane is a curated marketplace with more than 2,000 shops plus
big brands and designer names.
Jane Inc.
Jane.com
Joana McKenna
CEO
This Girl Walks into A Bar is a bartending service that provides
highly trained, polished, professional, friendly bartenders so
you get the very best behind the bar.
Girls Walk into Bar
hisgirlwalksintoabar.com
Jordan Catapano
CEO
Kreative Kustoms is a local collective gift shop & boutique,
specializing in custom and personalized keepsakes.
Kreative Kustoms Inc.
kreativekustoms.net
Kristen Wysocki
Owner
Hatch is passionately committed to the pursuit of a better world
through positive change.
Hatch LLC
hatch.com
Kristi McLachlan
Director
Ctrl V has developed one of the most refined and sophisticated
franchise infrastructures in the VR industry.
UPS
ups.com
Robert M. Bruski,
Chief Executive Officer
InfoBionic’s vision is to deliver the first telemetry platform
capable of supporting any level of acuity, anywhere virtual care
is delivered.
InfoBionic
infobionic.com
Stuart Long
CEO
Unwired India is a neurotech-startup that aims at integrating
state-of-the-art research and developments in STEM, for
catalyzing the transition of Neuroscience to Neurotechnology.
Unwired India
unwiredindia.com
Tanmay Arora
CEO
Rainmakers will elevate you and your team entire team to the
next level, helping you to achieve the learning processes,
skillsets, and techniques required to make it rain results and
grow your business to UNSTOPPABLE.
RAINMAKERS BUSINESS
SOLUTIONS
rainmakersgroup.ca
Jackie Rainforth
Sales Expert/Speaker/
Author/ Media Host

10. The Rainmaker of Change in Sales
& Leadership Training!
We create
high-performance
results, revenues, and
ROI for
Organizations!

11. C
O
V
E
R
S
T
O
R
Y
Jackie Rainforth,
Founder, Director, CEO /
Sales & Leadership Expert /
Facilitator / Author/
International Speaker /
Management Consultant
Rainmakers Business
Solutions

12. F
ounder and CEO of the
nationally acclaimed
Rainmakers Business
Solutions, Jackie Rainforth, is a
global award-winning and much
sought-after sales trainer, conference
speaker, and management consultant,
nationally recognized for her
customizable, value-added sales.
sales leadership, and business
learning programs and presentations.
Her proven selling and leadership
strategies continue to up-level the
performance and productivity of
professionals, business owners,
entrepreneurs, sales teams, and
organizations, taking them from
stalled to unstoppable.
A Motivated Presence
As a facilitator and management
consultant, Jackie provides
recommendations to improve overall
client results and efficiency by
reviewing and advising on methods
and systems to improve a client's
financial, economic, or technical sales
and leadership performance.
Jackie educates, entertains, and
empowers audiences with motivating,
engaging, and powerful presentations
Delve Deeper-Sell
Better-Achieve
Faster Results.

13. as an internationally recognized speaker. She offers life
experience that extends beyond the corporate and
entrepreneurial arenas to help elevate people and
organizations to higher levels of confidence and success
in sales, business, and life. Jackie knows how to create
success in business, but she isn't just teaching it...she
knows it, loves it, and lives it.
And she has the awards to prove it. GLOBAL Top 200
Power Voices of Leadership 2022 GLOBAL Thought-
Leader and Influencer to Watch in 2021, RBC Woman
of Influence 2021, and Entrepreneur of Canada award
nominee, Top 10 Women in Alberta 2020, and more.
Paving the Path
Jackie started her sales training business in 2016 after
surviving a tragic, near-fatal scuba-diving incident
where she could not breathe 45' under the water.
Literally faced with death and living to tell the tale, a
new passion for helping others find confidence and
success in life and business became her new path. She
knew it was the time to share her personal selling
system and her experience as she began her journey as
the successful entrepreneurial force she is today.
Jackie rose to the top of the male-dominated
construction industry. However, when she first started
out in sales, she, like many, thought having 'personality
and charm' and 'winging it' would be enough to succeed
in selling – it wasn't. Then she tried following
traditional, structured and scripted sales practices that
were the status quo in the sales training industry, but
they didn't work either. Too complicated, she knew
there had to be a simpler way.
Trusting her instincts, she developed her own unique
way of selling, focusing on how she could enhance the
customer experience with a 'simple' genuinely
authentic customer service approach.
The inventive strategy paid off For over 25 years,
Jackie's sales figures catapulted her as a top performer
at every company she worked for. Over time these
'simple, repeatable processes' became the foundation
for her highly effective and extremely popular
'SELLING MADE SIMPLE Sales Success System', which
is now elevating the incomes, revenues, results, and
profitability of professionals, entrepreneurs, and
organizations. The demand for her management
consulting services as well as sales training and
speaking has skyrocketed, and she has become a
notable innovator in the Sales Training Industry.
Leading From the Front
The concept of 'Selling Made Simple' is based on simple,
repetitive processes that are easy to learn, retain, and
more importantly, implement out in the field. Selling
without a plan is like driving a car without a roadmap.
Not a very practical or successful way to get to your
final destination.
Top Sales people are always planned, prepared and
practiced with their their organizational goals, strategy,
conversation and focus predetermined. But most
importantly, they are laser focused on the steps of the
selling process. "Selling Made Simple' is a system of
simple processes that allows you to create a mental
map so you what to say and when to say it, so you can
be that confident and authoritative expert that
customers trust, respect and want to buy from.
Statistics show those who use formal process earn 28%
more than those who do not (HBR)
It comes down to neuroscience and the brain. When
you lack confidence and competence, your brain shifts
from the analytic-left side to the emotional-right side,
and due to this, a 'fight-flight-freeze' response kicks in.
This may lead to you missing important steps in the
sales cycle and commit classic mistakes in selling.
Jackie emphasizes on building the fundamental hard
skills required in selling is crucial to laying a solid
foundation, but technical skill is no longer enough. The
'Selling Made Simple' programs utilize a unique,
modern, and holistic approach, which is why
RAINMAKERS are largely successful in achieving
outstanding results for clients.
Jackie has set high standards from her decades of
award-winning, record-breaking personal
achievements, as a sales representative, regional
manager, executive sales leader, and Founder and CEO
running her own extremely lucrative sales agency
representing a global brand. Highly certified, she has
incorporated many exclusive elements and
methodologies into her programs to ensure the
maximum success rate and return on investment dollar
for her clients. Her training and management are
unique because of her innovative focus on improving
confidence, soft skills and emotional intelligence which

14. Elevate your sales,
revenues, &
profitability to a
higher level of
success.
cannot be overlooked as they enable employees to
work and interact effectively and perform optimally.
Harvard Business Review reports that today's
organizations prioritize social skills above technical
know-how, as the demand for emotional intelligence
and soft skills will continue to grow.
RAINMAKERS is ahead of this curve, leading the
change in the sales and business training industries.
‘Personality to Profit' is a part of the program created
by Jackie. This is a powerful, proven technique to easily
identify a client's personality type, purchasing triggers,
and communication style. The motives and appeals that
lure the prospects allow you to clearly deliver your
message in a way that effectively influences and aligns
the idea with your client to maximize sales and optimize
your business.
With prospecting being such an essential proponent of
selling, RAINMAKERS include 'Powerful Telephone
Skills' and 'Generating Leads & Finding New
Customers' to hone the real-life skills that companies,
salespeople, and business owners require today.
'Selling Made Simple' is also distinctive in that it offers
coaching sessions, role-play, and focuses on
incremental and accountability learning, creating a fully
inclusive training or consulting package.

16. By the People
Here are some testimonials that describe Jackie's work
“Jackie's training is beyond exceptional! She makes selling
simple! My selling excelled beyond my wildest dreams! I
was able to increase sales by 77% with my top customer!”
-Brittney Wilson, Account Manager
“Jackie Rainforth is an exceptional sales trainer and
consultant. Her knowledge, professionalism, and
enthusiasm are second to none. Her insight is leading edge,
creating custom sales tools that enable our sales associates
to excel. Our team was able to apply what they learned and
increased sales by 20%.”
-Rose-Ann Normandeau, CEO
“I was struggling to secure new customers and generate
sales. Jackie changed my life. She helped me re-work all
aspects of my sales prospecting and pipeline process. The
result…my sales tripled in less than a month, and my
confidence drastically improved. I am lucky that Jackie was
there for me with the guidance I needed – She is the reason
for my success.”
-Robert Chmielinski, Sales
Jackie is a strategic thinker which allows her to adapt
her training techniques to all levels of employees – from
Entry Level to Executive Management.
Her modern, yet simple approach to selling, ensures
everyone who completes the 'Selling Made Simple'
course gains structure and confidence in the face of the
customer.
Not only does Jackie have a wide variety of pre-set
courses to choose from but can also customize to the
company and/or individuals needs.
Jackie also provides a thorough summary at the
completion of each training, along with
recommendations to assist management with
continually growing their employees' skill sets.
I would highly recommend her to any company, big or
small, who is looking to increase the efficiency and
productivity of their team."
-Jared Bonnett Partner, Equipco Ltd.
Bequeathing Brilliance
Regardless of where you are in your career, or what
your sales or leadership goals are, we have the
customized training, speaking, and business
management consulting solutions to meet your needs.
We help MAKE IT RAIN RESULTS as you take your
business to UNSTOPPABLE!
Jackie signs ....
Jackie signed her highly acclaimed book The Badass
Guide to Superstar Selling with words she lives by
Dream Big – Push Through Fear and Be Badass in All You
Do!

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20. Denise Sangster
Founder and CEO
Global Touch Inc
We help our
clients stay a step
ahead of market
trends and capitalize
on emerging opportunities.
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18

21. Denise
Sangster
Unleashing Power of Partner Ecosystems,
and Accelerating IT Company-partner Success
tarting a business is not an easy road to take as
Syou are faced with different challenges, including
but not limited to reputation, network, funding,
and much more. Starting a global business as a woman
thirty years ago was met with once in a life time
opportunity and a few bumps in the road.
For Denise Sangster, President and CEO of Global
Touch, Inc., she thrived in her global journey in spite of
two initial challenges: the lack of a broad or global
reputation beyond the database world and being an
American female working globally, both of which she
turned into assets.
For over 30 years, Denise has been a frequent speaker
at IT companies, partners, and Wall Street events
worldwide. She has advised the world’s most innovative
technology companies. She helped and inspired them to
build cutting-edge disruption through next-generation
partner ecosystems that generate predictable and
sustainable revenue, growth, and profitability aligned
with required customer business outcomes.
Along the way, Denise developed a global expertise for
‘unleashing’ the power of partners and their
ecosystems. She also created triangular success for her
clients by transforming their competitive advantage
through 360° of alignment and disruptive innovation
between IT companies, partners, and customers.
Providing Competitive Advantage to Clients &
Innovative Outcomes
Denise believes most technology companies continue
to utilize methods, investments, and subsidies that
were first created more than 15 years ago, often
resulting in their (selling, consulting, and services)
partners suffering from profit underperformance,
translating into an IT company’s underperformance of
their growth and revenue potential. She is a strong
proponent of a fresh approach based on data and
metrics, as well as other tools to help shorten and
maximize sales cycles and the continuous customer
lifecycle.
Balancing Current Performance with Need to
Transform
All of the work Global Touch does for its clients is about
balancing current performance with the need to
transform to be ready for future opportunities and
threats. This means the company is looking at the best
ways to bring products to market, which includes
leveraging emerging routes to market (i.e.,
marketplaces, managed services, etc.) and embracing
traditional (distribution, resale, etc.) and atypical routes
(i.e., OEM, white labeling, etc.).
Evaluating Impactful Opportunities to Create Unique
Value
Global Touch is always evaluating impactful
opportunities to generate unique value for its clients,
partnerships, and mutual customers. It continually asks
itself how it can “up” its services and make its partners
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19

22. even more successful. It is working on a few ideas that
should be ready in the second half of 2022, but it can’t
talk about them until then.
Sharing Wisdom for Tomorrow’s Leaders
Denise is a big believer that we need to help those who
will follow as next generation leaders. She offers six
recommendations for those who will stand on our
shoulders.
Ø Always be exceptionally well prepared for every
meeting and discussion, and dazzle peers,
superiors, and clients with strategic thinking and
readiness for anything that will move the company
or client forward.
Ø Make a memorable first impression! You must be
prepared with the correct business knowledge,
social manners, and appropriate etiquette, plus
realize the value of a solid handshake or cultural
greeting for both women and men.
Ø Treat customers as customers for life, and devise
ways to interact with them, even when they don’t
have the budget to make short-term purchases.
Ø Women leaders of tomorrow must upgrade their
self-talk, turn off their inner critic, and, instead, turn
on their inner coach.
Ø Celebrate small daily successes with your team.
Ø Nurture your network around the world.
Denise considers herself lucky that many in her
worldwide network have turned into personal
friendships and has enjoyed watching their children
grow up, seeing many join the IT industry.
| November 2022 |
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20

24. How is Social Media Platforms
Emerging as
Enhanced Communication
tools in the
Modern Era of Innovations?
R
apid change is occurring on the internet.
Between 1995 and 2014, there were over 30
million escalations in the number of internet
consumers. According to Lenhart et al. (2010), users
use social media more and more. Since the advent of
social media platforms, teens and young people prefer
using the internet above other technologies because
they swiftly adopt new technologies. Most use social
media to set up personal profiles, share their daily
activities, add photos and communicate with friends
and family. Essentially, social media emergence brought
about innovation which continues to positively impact
society in various situations, as this essay depicts.
One of the major innovative insights in social media is
the creation of a professional network to forge and
solidify connections in the corporate world. The most
recent online communication technology is social
networking sites, which let users build networks with
either public or private profiles and communicate with
others in those networks (Osorio, & Papagiannidis,
2022). Examples of social media include wikis, media
blogs (including photos and videos), distribution tools,
interacting services, and internet-connected worlds.
These tools are responsible for facilitating
communication and sharing ideas worldwide so that
people can remain in the comfort of their houses and
receive quality information. Urista et al. (2009) further
depicted that through virtual contact, social media
platforms satisfy various requirements and interests. It
is a practical way of communicating that enables
individuals to remain connected with family and allies
at their own pace and on their terms.
Since social media is one of several means of
communication that let users quickly and broadly share
information, it is incredibly effective. Research by
Duggan and Brenner (2012) shows that 83% of people
between the ages of 18 and 29 use social networking
sites to spread information. Social media enhances
student participation outside the classroom and fosters
the development of new, creative learning methods
(Ivala & Gachago, 2012; Bynum, 2011).
Essentially, applications like Facebook, YouTube and
LinkedIn are frequently mentioned while exploring
social media. Greenwood and Gopal (2015) argued that
these user-generated content-driven applications
significantly impact various contexts, including business
practices, political issues, and the promotion of
capitalism.
Essentially, Facebook, Instagram and Twitter remain
some of the most innovative social media platforms.
Businesses have realized their potential and accepted
to maximally use them in their marketing agendas.
Unlike traditional mass media, these social media
platforms have wide coverage and more innovations in
terms of visual presentations, such as images and
videos where a company can advertise its products and
services. The innovativeness has increased the airtime
for businesses to advertise their products at a reduced
cost as opposed to the traditional media, which are
extremely expensive for most organizations. In addition
to marketing, social media provides innovative
resources and makes it easy for buyers to order their
favorite products efficiently without physically visiting
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22

25. Nnenna Uboma is the CSO of Beyond Math. Beyond math is an ini ate
to help children develop problem solving skills. The beyond math
cri al thinking workbooks are co-authored by Nnenna, Jasmine and
Jami Uboma. Nnenna also authored "Lessons to my Younger-self". Both
books are available on Amazon. Nnenna is a Director at Sco abank,
Canada.
Author
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23

26. the various outlets. Sellers then deliver the products
and services to wherever their customers are after
connecting through social media ( .
Yao et al., 2019)
Another significant social media innovative component
is user evaluations, which raise questions about
information quality, validity, and authenticity. Virtual
groups have largely remained fruitful in uniting people
who share happiness and objectives, making the idea of
microblogging very well-liked. While reports on current
events or personal status updates dominate social
media communication, other posts are support-seeking,
where users ask for help and support. According to
Maier et al. (2015), Kapoor et al. (2018) depicted that
social networking and other forms of social media are
persuasive and compelling. The phenomenon of
specialization, which has affected every previous media
form, appears to be occurring with social media stages.
These platforms are becoming increasingly specialized
to cater to particular target markets. The evolution of
social networking sites may follow this pattern.
Social media enables the relationships development
across users from diverse settings, generating a robust
social configuration. Sohn and Choi (2019) stated that
numerous information is given out as a significant
outcome of the given social system, offering users a
significant service value suggestion. However, a
concern with this information surplus is that users
occasionally scuffle to realize trustworthy material that
assists them with their demands. Sohn and Choi (2019)
further deliberated that social media platforms are
already so ingrained in individuals' daily lives whereby
they depend on them for almost all their demands, such
as social connection, entertainment, illustrating goods
through adverts and work management. People also
use social media to get key updates on current trends.
The connection aspects using social media are very
innovative such that people can use live videos, texts
and images, all of which increase the efficiency of the
message received and sent.
For entertainment, people can watch free videos, which
relieves them from the effort required to access
mainstream channels which may not always offer them
the good variety of media they require. YouTube has
become very popularly for video creation and sharing.
Besides entertainment, social media channels such as
YouTube have offered tutor a good platform for
innovative tutoring and sharing other educative
content. A key illustration of this was during the Covid-
19 lockdowns when many tutors took advantage of
social media to share illustrative videos for lectures
(Wijayaa et al., 2021). By sharing the links with their
students, they continued with an engagement that
reflected similar insights to those in the classroom
environment.
It is fascinating that social media endorse the
development of online information societies and self-
help systems. Businesses realize that social media is a
crucial indicator of equity rate that not only boosts
performance over the near term but also increases
productivity over the long term. Luo et al. (2013)
research imply that integrating social media into
businesses boosts meta-knowledge (who is who in a
company and what they do), preventing knowledge
duplication and encouraging innovative methods of job
management. Active social media management has
been found to be more successful when internal
employees rather than external ones are involved.
Leonardi (2014) research focused on the content
shared in online communities, and many of them
discuss the effects of some of this content being utilized
as a channel for public awareness during important
events and disasters. Furthermore, Miller and Tucker
(2013) concentrated on investigating the use of social
media as a podium for offering and getting help or
support, as well as its integration into the sphere of
healthcare and public administration, which has
produced some interesting discoveries regarding its
assistance in communication competency.
In terms of business meetings and conferences, social
media has provided innovative resources such as
webinars and tagboards, which offer an opportunity to
share functions across various jurisdictions. Webinars
are online seminars where a presentation is
transformed into real-time communication between
various parties sharing information. As a result, people
do not need to move to a certain place to meet but are
connected wherever they are. This innovativeness
saves time, money and space as the major resources
required for these special events (Rubinger et al.,
2020). Consequently, as many people as possible can be
accommodated through social media engagement for
meetings and related occasions.
In conclusion, social media sites have significantly
altered how people choose to work and interact.
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27. Alwan, Z., Jones, P., & Holgate, P. (2017). Strategic sustainable development in the UK construc on indutry, through the framework for strategic
sustainable development, using Building Informa on Modelling.Journal of Cleaner Produc o , 140, 349-358.
Christakis, D. A., Moreno, M. M., Jelenchick, L., Myaing, M. T., & Zhou, C. (2011). Problema c i ternet usage in US college students: a pilot study. BMC
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Greenwood, B. N., & Gopal, A. (2015). Research note—Tigerblood: Newspapers, blogs, and the founding of informa on echnology firms. Informa on
Systems Research, 26(4), 812-828.
Ismagilova, E., Dwivedi, Y. K., Slade, E., & Williams, M. D. (2017). Electronic word of mouth (eWOM) in the marke ng ontext: A state of the art analysis and
future direc ons. Cham: Springer Interna onal Publishing.
Kallinikos, J., & Tempini, N. (2014). Pa e t data as medical facts: Social media prrac ces as aoundada oor medical knowledge crearea on.
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Systems Research, 25(4), 817-833.
Kapoor, K. K., Tamilmani, K., Rana, N. P., Pa l, ., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Informa on
Systems Fron er, 20(3), 531-558.
Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. Pew internet &
American life project.
Leonardi, P. M. (2014). Social media, knowledge sharing, and innova on: oward a theory of communicaa on visibili. Informa on ystems research, 25(4),
796-816.
Luo, L., Wang, Y., & Han, L. (2013). Marke ng via social media: a ase study. Library Hi Tech, 31(3), 455-466.
Maier, C., Laumer, S., Weinert, C., & Weitzel, T. (2015). The effects of technostress and switching stress on disconn nued use of social ne orking services: a
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References

28. Kristen Wysocki,
Founder
Kreative Kustoms
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26

29. Wysocki
A Story of Companionate Artistry
Kristen
ost passions just remain hobbies because
Mpeople rarely take the latter seriously or let
their self-doubts win over and choose to
compromise instead. But the few who gather courage
and take the leap often find that there is not only
success but fulfilment, satisfaction, and happiness
beyond. This is demonstrated clearly in the story of
Kristen Wysocki, the Founder of Kreative Kustoms.
As a young child, Kristen loved to create and craft,
which she made into a successful side hustle as an adult.
She made customized gifts and one-of-a-kind
merchandise and ran a successful business from her
home office in Sherwood Park.
But then came the pandemic, and like many others,
Kristen's life also took a turn. She decided to jump into
her business with both feet and opened her own gift
shop featuring not only her own personal merch but
also products from other local artisans. To her great
surprise and delight, in just a few months, Kristen went
from worrying about having enough wares to fill up the
shelves to knocking down walls to make space for more.
Today, Kreative Kustoms is Sherwood Park's
distinguished gift shop that brings to people a one-
stop-shop experience with a touch of charming
exuberance. It features wares from about 100+ local
artisans from across Canada, providing a broad
collective of handmade goods and custom merchandise
for customers.
Kristen Wysocki shares a story of her artistic personality in
an interview with CIOLook:
Kristen, brief our audience about your journey as a
business leader until your current position at Kreative
Kustoms. What challenges did you have to overcome
to reach where you are today?
My love for creating started at a very young age. I was
always planning, crafting or organizing in some way,
shape or form. In 2015 I purchased a printer and plotter
to take my crafting to the next level and soon became
obsessed with creating party decorations and custom
gifts. Thanks to family and friends, my hobby soon grew
into a small homebased business out of my basement in
Sherwood Park, AB.
As the years went on, I started to outgrow my little
home office and dreamed of something bigger and
better. I had considered opening a store front for
several years, but the vision seemed out of reach for
many reasons; self-doubt mainly! Even though COVID
had hit in 2019, the timing on a personal level just
seemed to work more than ever, and I decided to start
looking into retail spaces.
Not only did I want to create and showcase my own
items, but I wanted to help other small business owners
feature their creations without having the overhead
cost and risk of their own space. Once I found a space, I
put the call out for local vendors to join me and quite
www.ciolook.com | November 2022 |
27

30. quickly had an overwhelming response of interest. I
remember getting the keys to the store and worrying
that I would never be able to fill the space, and in less
than a year, I knocked out a wall to expand for even
more space.
I opened my doors in November 2020, and a few
months later, I left my full-time job and haven't looked
back. It's been an adventure, to say the least, but I
believe the hurdles are what continue to help me grow.
In the past year, Kreative Kustoms grew from 30
vendors to over 100, won Sherwood Park's 2021 New
Entrepreneur Award, was voted Sherwood Park's 2021
Best Boutique and Best Home Décor Awards and was
voted Edmonton's 2022 Best Boutique, Best Home Décor
and Best Gift Shop.
There have been challenges upon challenges to reach
where I am today, but I would say the biggest hurdle for
me has been finding balance. Being an entrepreneur
requires you to wear many hats, hats that you may not
have even considered, and the hours and dedication
wear on even the most passionate individuals.
Business burnout is a real thing, which I, unfortunately,
learned the hard way, and it's extremely important to
do everything in your power to take preventative
measures to avoid the fatigue and feelings of defeat
that can so easily creep up. COVID has also been a
major challenge economically for all types of industries,
and I believe we will continue to face the consequences
it has had on our economy for quite some time.
Tell us something more about Kreative Kustoms, its
mission and vision.
Kreative Kustoms is a local collective one-stop gift shop
I believe in uniqueness
in products, and
shopping from local
artisans almost
guarantees that your
item is one-of-a-kind.
Kreative Kustoms is a
local collective one-
stop gift shop and
boutique specializing in
custom and
personalized gifts and
keepsakes.
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31. and boutique specializing in custom and personalized
gifts and keepsakes. Our goal is to encourage
supporting local in a welcoming and inclusive market-
like atmosphere, where shopping is made easy and
convenient.
Our mission is to simplify the process of shopping local
by showcasing a large variety of unique handmade
items from over 110+ local Canadian artisans in one-
stop. We take pride in supporting our community by
putting together fundraisers to help those in need and
by supporting other local fundraisers and community
sports teams.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
At Kreative Kustoms, we are leveraging technology by
harnessing the power of social media. I believe having
an interactive and eye pleasing social media presence
has helped us grow as a business. Many of our valued
customers have discovered us on social media prior to
coming into the store, and it's also allowed our
shoppers to get a better understanding of who we are
and what we stand for.
We love to give back and raise money for causes bigger
than ourselves. People catch on and share our
fundraiser posts, which leads to a greater audience, and
the more people we reach, the more we can donate!
There was a time where creating an online store took
the skills of an IT professional, but with technology
advancements, and a little research, I was able to create
a website for online shopping.
This was an important investment over the past year
during COVID lockdowns and restrictions since many
times we were not able to venture out to shop. This also
allowed us to offer no contact pick-up and delivery to
ensure safety throughout the pandemic.
Technology is definitely a handy tool to have as a
business owner, and I genuinely look forward to seeing
more advancements in the future.
If given a chance, what change would you like to bring
to the Home Decor industry?
I would love to see a change in where and how we buy
our home décor. I believe in uniqueness in products, and
a big box store can save you some money, perhaps, but
what you're missing is character. When supporting local
artisans, it's almost guaranteed that your item is one-
of-a-kind and the chances of that piece being an exact
duplicate is a rarity. Do you honestly know where the
items you buy from a big box store are made, or who
made them? Shopping local gives you piece of mind that
your handmade item is unique and that you're
supporting a small business in your community!
Where do you envision yourself to be in the long run,
and what are your future goals for Kreative Kustoms?
My future goals for Kreative Kustoms are to continue
pursuing growth by increasing brand awareness and
productivity. In the next year or so, I would love to
expand to a bigger location so I'm able to offer space to
more vendors and host community workshops. I would
love to add to my team when the time is right, and I will
continue to offer community support to local initiatives.
What would be your advice to budding entrepreneurs
who aspire to venture into the social enterprise
sector?
The best advice I can give is to listen, learn, and
surround yourself with people that believe in you.
Self-doubt, aka imposters syndrome, can really wreak
havoc on your mental health, so most importantly,
believe and trust in yourself. Listening to feedback is
essential if you want to grow in your business, and
sometimes criticism is the best way to identify issues
and to be able to act on them accordingly.
Another important piece of advice I can offer is to
connect with other business owners from various types
of industries and listen to their perspectives on similar
struggles. Finally, don't be afraid to ask for help! No
matter the industry, many entrepreneurs deal with the
same challenges in some form and reaching out for help
could potentially offer you relief and guidance.
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29

32. I move mountains.
I make things
happen. When I
feel like I can't go
any further, I dig
deeper, try harder,
and be more
awesome…
true story.
“
“
Robert Bruski
Co-Founder and CEO
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30

33. F
uelled by an innate sense of creativity and
ingenuity, Robert Bruski is leveraging it to build a
wonderful world of entrepreneurship and
innovation. He embodies outstanding performance
driven by high-energy, intellectual curiosity, and project
ownership, all while striving for relentless high-quality
results and first-class relationships.
As the CEO and Co-founder at Ctrl V, Robert is
displaying an immaculate way of experiencing virtual
reality. The company brings virtual reality to the masses
with North America's first and the world's largest
Virtual reality arcade. Ctrl V is helping entrepreneurs
and small businesses, bringing them top-of-the-line
equipment and a library of experiences that suit every
desire and genre.
Let's learn more about Robert, his history, and his vision
for the coming years;
Copying the Information to the Cursor
Robert's journey in business started quite young. It
began from small entrepreneurial initiatives as a child
to studying economics and business in school and even
working in investment management. Robert learned
that the difference between good and great businesses
was always about growth and innovation. However, he
reached a point where learning and experiencing
business wasn't enough. Leadership in the business
world was the next step. So, having left the corporate
world to try out a few ideas of his own, Robert was able
to start the process of building a business and leading a
team along the way. After a myriad of attempts, the
opportunity to start Ctrl V alongside other business
partners was presented. Robert shares, "From there, the
rest is history, but not without the greatest challenge of all,
which most entrepreneurs face, venturing into uncharted
territory with the resilience to carry the risk on one's
shoulders."
Impact in any niche is made through leadership. Robert
explains, "You can funnel as much money, time, and
resources into whatever you're passionate about, but if you
aren't the one leading the way, then the resources may go to
waste. Leadership in fashion can come from many different
places and be disguised in many different ways. However, I
believe that true fashion leadership is being able to live
what you believe. What is critical to my impact on a fashion
niche is being able to select something to wear that fits my
tastes and styles and wearing it proudly and tastefully." He
adds, "This goes much further in terms of the impact that
conveying ideas through fashion shows, advertisements,
and impractical shows of spectacle. It's simple, I know. But
it works."
Pasting it to Create a Useful Product
Ctrl V's entire nature is to leverage virtual reality
technology to solve problems. This may be something
as simple as selling happiness through VR by providing
compelling entertainment. But, the technology can also
be used to teach school/educational programs, train
professionals, alleviate health ailments, and even
propel creativity. The goal at Ctrl V is to use the
technology of virtual reality to contribute to the
advancements of a variety of different industries.
Robert
Bruski
Copying Imagination, Pasting Virtual Reality
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31

34. Ctrl V became North America's first and the world's
most extensive franchise system of virtual reality
arcades. Robert shares, "Customers can visit our brick
and mortar locations and experience the wonders of virtual
reality together." With a mission to bring virtual reality
and immersive technology to the mass market, the
company's vision is to immerse as many people in the
metaverse and get the population rolling forward in
using virtual reality for a variety of other purposes
outside of just entertainment.
The Future of Ctrl V
Robert shares that the most critical change that is
needed in the virtual reality, augmented reality and
technology industry is an increased focus on the end-
user or the customer. Too many companies are focusing
on innovation to create the next coolest thing or
advance the industry forward from their perspective of
where it needs to go. As technology innovators and
pioneers, he focuses on the need to
focus more heavily on the end-user,
their needs, their wants, and their
unsure areas. Robert says, "Otherwise,
our energy will continue to go towards
innovating for the sake of innovating only."
Robert contemplates that the next
massive change to the immersion
industry will be the wider adoption of
the metaverse. Web 3.0 will start
playing a larger and larger part in
people's lives, and the most immersive
way to access the metaverse and
interact with Web 3.0 is through virtual
reality. Ctrl V has several ideas that are
being cooked up and tested to ride this
wave.
Sharing his Learnings for the Younger
Generation
"The Long Run" is a very subjective and
challenging timeframe to describe and
predict. But Robert shares his ideas,
"And unfortunately, history of the most
successful entrepreneurs has shown us that
focusing on long-term goals, not only is
futile in many cases, but it actually stunts
innovation – if you're going towards one
larger long term goal, you miss the
opportunity to innovate and create amazing things along
the way. So as it stands, our goals as a team align with our
individual professional goals, making immersive technology,
like virtual reality, accessible to everyone by enabling
people to become entrepreneurs and get into business for
themselves through opening their own Ctrl V Virtual Reality
Arcade."
Regardless of which sector you're venturing into,
Robert advises the young generation to be prepared for
the fact that real life doesn't resemble the life in media,
movies, and online influencers. He concludes, "The road
isn't filled with successes, accolades, and financial freedom.
It may eventually get there, but the process is difficult,
tough, and depends on resilience, grit, & moxie like you've
never experienced before. It isn't for the faint of heart and
requires you to really love the journey more than the
destination.”
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35. www.ciolook.com | November 2022 |
33

36. E
xperiencing the transformative shifts of rapidly
scaling technology in the medical device industry,
Stuart Long considers himself fortunate to have
worked directly with cutting-edge products in his
career. Today, as the CEO of InfoBionic, he emphasizes
the company's commitment to widespread market
adoption of its transformative wireless remote patient
monitoring platform for chronic disease management.
From witnessing the shift away from video cassettes to
digital video clips in cardiology, from floppy disk to
cardiac DICOM images, then the switch from radiology
film to PACS, from client-server network systems (in
healthcare) to fully web-based, rom paper base insulin
dosing to AI-driven dosing, Stuart was a part of all.
Several challenges Stuart overcame mainly centered
around the change in clinician workflow and changing
hearts and minds about how to do something
innovatively. Convincing clinicians it is better for how
they deliver care and the patients who receive it is
probably the most challenging thing one can try to do in
delivering novel technologies and solutions to the
healthcare arena. He shares, "Over time, I've worked with
some extremely talented people who have solved some big
clinical challenges that have plagued the industry for
decades. Think of it like snail mail, floppy disks, and fax
machines compared to Dropbox, Netflix, Amazon, and
instant or on-demand digital delivery. Imagine what it will
look like in another ten years!"
Committed to Transformation
InfoBionic streams 'full disclosure' data, meaning 100%
of the heartbeats 100% of the time, utilizing curated AI
to continuously improve the cloud-based processing for
arrhythmia and assist in the organization and
presentation of data.
The company's mission is to put the control of
monitoring patients back into the hands of the
providers, as for a long time, most remote cardiac
monitoring has been outsourced to vendors. Its model
is to intermediate the 'middleman' and give clinicians
control over the direct care of their patients and, more
importantly, total control and access to all their
patient's data.
InfoBionic has made significant progress and has
substantiated that the cardiology clinical community
prefers this new opportunity to improve the ability to
diagnose patients with efficient workflow and increase
clinically rich data.
A bold new model
for virtual telemetry,
from the remote
cardiac arrhythmia
detection company you
know and trust.
Stuart
Pavin Pat for Virtua Telemetr
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34

37. Stuart Long
CEO
www.ciolook.com | November 2022 |
35

38. Differentiated by Quality
InfoBionic has proved a dramatic decrease in time to
diagnose the problem leading to faster treatment and
intervention, dramatically improving the quality of care
and patient experience while simultaneously reducing
cost by gaining speed to access, review, diagnose and
treat patients.
On numerous occasions, lives have been saved by the
quick intervention of their cardiologist using
InfoBionic's solutions. Further, it has developed a
relationship with the Mayo Clinic, which acts as the
technology platform for the initiative to provide remote
cardiac monitoring services for non-Mayo Clinic
facilities. They are the first clinical provider to enter the
market as a remote cardiac monitoring service and
demonstrate the shift to providing clinical care versus
the traditional vendor-provided services.
The Technical Leverage
Stuart states that, as with any technology that can
sustain itself for longevity, it is either adapted or faded
away. He mentions, "If the last few years have taught us
one thing, it is that healthcare is changing. Care models are
transforming, and providers are doing more in a virtual
setting than ever. Reimbursement paradigms are shifting to
put value first. And clinicians are challenged to navigate all
this without losing focus on the patient. To support this new
world of healthcare, telemetry must also adapt."
Fortunately, technological advances in cloud computing
infrastructure, cellular-based communication achieving
'land-line' speeds, and broader inside facility coverage
with cellular distributed antennae systems, device
component miniaturization, and low energy power
consumption exists. Many new and novel avenues exist
today that didn't exist just five short years ago.
InfoBionic reimagined accepted norms for cardiac
arrhythmia detection with a full disclosure model built
upon the principles of unwavering quality and continual
innovation. Carrying the legacy forward, the company
is making another bold foray into the future of virtual
healthcare, leveraging the previous innovation
introduced to the market and capitalizing on today's
new and improved technologies. It evolves from
proven, tried, and accurate methods and systems vs.
starting from scratch.
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36

39. The company is introducing new technology ensuring
all acuity levels can be monitored in a virtual care
environment with the first continuous virtual
telemetry platform: The MoMe™ ARC Platform. Built
with the same standards of quality and innovation
that have earned them the trust of cardiology
leaders, the MoMe™ ARC Platform hands power
back to clinicians while enabling them to step
confidently into the future of virtual care.
Setting Up for the Future
Stuart expresses that the next significant change is
still in its infancy. Yet, with CMS's support and
hospital-at-home initiatives, the shift from clinical
care to virtual care establishes its foundation and
foothold. He adds that one factor cannot be denied
about this horrendous COVID-19 pandemic: It has
changed healthcare for the better—an increase of
6,000% in telehealth visits and a pivotal shift toward
hospital-at-home care, among other changes.
Innovative technology—especially in remote cardiac
telemetry—has surged with these developments.
Stuart mentions that the idea of traditional
reimbursement and economic models that are decades
old and could or would apply to current and future
monitoring technologies doesn't make logical sense. No
different does technology need to adapt to new and
improved care models, as do the economic models. "A
shift to value-based care where we do away with the
existing 'lines in the sand' and implement models that align
all constituents (payers, providers, and patients). The idea
that up to 4 different kinds of diagnostic remote cardiac
monitoring models, each with their own set of complex rules
and reimbursement, is outdated and almost prohibits
moving forward to value-based care. The idea that a single
system can start in the hospital and move to the home or
virtual care environment and provide 'one kind' of
monitoring that comes with a single economic model that
can align all the constituents is… well… exactly what the
doctor ordered," he explains.
Bequeathing Brilliance
Stuart shares a piece of advice for entrepreneurs. He
says, "A great product is nothing without the people who
can solve the problem – solving a problem and finding the
right people are the most important things you need to
start. Yet never forget, you can't do it without people. First
and foremost, focus on your people. When the company's
mission becomes the employee's mission… they stop
showing up to work and start showing up to be part of your
movement. 10 extremely engaged teammates are
substantially more productive and way more fun to work
with than 50 moderately engaged employees."
He also adds a few pointers:
• Cash is king… expense should follow revenue
• When precision is required, slow down
• Do not stagnate — else, you get left behind. Always
keep a beginner's mindset, no matter how much
you master. You're always at the beginning of the
next level, no matter your level
• Have fun — stay optimistic — if you're not laughing
and having fun, it is not your passion.
• Fail often and fail fast — treat failure as a goal.
Learn how to pivot or persevere. The road to
success is littered with failure. Embrace and learn
from it, and then do not repeat it.
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37

40. W
hen we were kids, whatever we did, we put
our heart and soul into every single little or
grand pursuit we embarked upon, trying our
best to move the gears and turn it into something
beautiful. Years later, very little did we know about
unforeseen situations in our careers and life. While it is
not easy to keep up with our talents and values, very
few people keep that spark alive to actually make a
difference.
A true example of this is Tanmay Arora, who challenges
himself by putting an extreme amount of effort into
everything he does. What makes Tanmay unique is his
passion, discipline, and belief in his ideas which took
him on his entrepreneurial journey to create- Unwired
India, Co-found – Bully the Bears, and lead as the
Managing Director at Weaving Waves.
Tanmay is now set on the path of innovative leadership
and creating a strategic impact through his work. He
truly cares about making the world a better place
through evolving next-gen technologies.
The Journey of a True Entrepreneur: Spearheading 3
Startups from the Ground-Up
Tanmay's journey as an entrepreneur started about five
years ago. Having worked at a couple of premier
research and academic institutions, he decided to
employ his academic knowledge in the business domain
and spearhead three startups. From neurotech
TanmayArora
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41. www.ciolook.com | November 2022 |
39

42. (Unwired India) to Fintech (Bully the Bears) and
Fashion (Weaving Waves), he has traversed across
multiple domains to find how the same transferable
skillsets are the key factors that lead to success across
most new avenues that one may choose to embark
upon.
Through this process, Tanmay overcame several
personal and professional challenges. A critical obstacle
that he had to resolve in the process involved
leveraging his time efficiently and effectively,
particularly the barter between time and money, to
manage his several entrepreneurial and personal
pursuits. He realized how true growth lies in
embodying one's true authentic self, owning up to one's
unique identity—taking complete ownership &
accountability of every aspect of people's lives by
choosing the path of most resistance & practicing
unmitigated monk-like discipline in all things.
Learnings, reflections &
realizations have driven
Tanmay's entire journey he found
along the way. He realized how the
hardest thing to do is almost always the
right thing to do and how true growth lies in things
we do not want to do.
Traversing Domains: A Journey of Innovations &
Intersections
As a Neuro-technology startup, innovation is at the
heart of Tanmay's businesses. The team combines
technology and consumerism to bring the latest
scientific developments to the homes and lives of the
people. Research and Development driven by science
and technology are fundamental to the functioning
here at Unwired India, allowing us to identify potential
roadblocks at a fairly early stage and stay at the
forefront of technological development and innovation.
At Unwired India, the organization believes in a user-
driven approach, as it aims to make personalized,
consumer-centric Indian innovations the primary
objective. The company believes in utilizing the efforts
of traditional Indian artisans, cultivators, and farmers
to pay back to society. It gives due recognition to the
contribution of the traditional artisans as 'co-creators'
in manufacturing the products. By integrating
knowledge and long-established skills with the modern
| November 2022 |
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40

43. approach and resources, the organization aims to boost
its social-economic development and drive its expertise
beyond borders.
Globally Trusted, Accessible, and Affordable Tech
Solutions
Unwired India is on a mission to make the mind and
brain-tech solutions accessible and affordable for
everyone. Members of the community can now create a
personalized profile from anywhere globally and
become certified community members to directly
access, connect, and collaborate with pioneering
neuroscientists, leading researchers, eminent
scientists, technicians, entrepreneurs & community
members! Each member's unique profile is a one-stop
solution to all their challenges, questions, issues, and
problems associated with their brain, mind, and life!
This personalized solution allows the members to make
the most out of their experience and access the
company's different products, services, member
forums, and communities as it grows together and
evolves by sharing the journeys with the community.
Founded in 2020, Tanmay and his team like to believe it
is bringing joy to New Delhi, and it's something it hopes
to be scaling for years to come.
Impacting Lives, One Mind at a Time: Unwired India's
mission to empower 600 million lives by 2030
One year, 9 Teams, 6 Corporate Partners, 8 Global
Chapters & 7 International Awards. The company now
operates and engages with the community of
changemakers through six primary verticals/projects:
Ÿ The Hope Project: Scaling awareness against stigma,
fear, and apprehensions associated with Neuro-
disorders; 1,00,000+ readers.
Ÿ Project Perceptron: Bridging AI & Brain Science:
Brain-Computer Interfaces, Neuro-Augmentation,
Neuro-Stimulation, Implants, AR/VR
Ÿ The Brainbow Alliance: Collaborative platform to
increase visibility & opportunity of
underrepresented communities
(BIPOC/LGBT/Women) in STEAM
Ÿ The Plastic Brains: Nurturing Neuroplasticity:
Empowering life-long structural & functional
enhances, rewiring minds through modules &
courses.
Ÿ NEXUS (Connecting Minds & Brains): Affordable &
Accessible Neuro/Psycho-therapy, Counselling,
Complementary/Alternative Therapy and Peer
Support for Mental Dysfunction Alleviation &
Mental Function Enhancement.
Ÿ The Aryabhatta Shankara Neurotech Society is the
voice of Unwired India, representing global
scientists, students & leaders.
Strategic Impact Through Work: Integrating the Head,
Heart, Mind, Soul and Chip
Tanmay is currently engaged in the pursuit to impact
lives by helping transform traditional Neuroscience into
Neurotechnology & Personalized Neuro-medicine
through 'Unwired India,' which Microsoft now backs for
Startups & the Y-Combinator Startup School. With all
the community support & backing- the organization is
now on a mission to impact 600 million lives by 2030.
He is on a personal journey to help inspire, educate,
elevate & accelerate opportunities for empowerment
within the framework of the neurotech domain. Its
partners happen to provide a platform wherein He can
foster collaborations & embrace patterns, paradigms &
paradoxes for impact.
Words of Inspiration
Sharing his thoughts to the budding entrepreneurs,
Tanmay says, "The universe will ask you who you are; if you
don't have an answer to that, the world will tell you exactly
who you are & what you're destined for to be. It will make
you settle for whatever restrictive definition they've
concocted for your existence. Don't let somebody else tell
you who you are, how you're supposed to feel, or how you're
supposed to be.
Own every little aspect of your identity and life with a sense
of extreme accountability, self-discipline, & ownership.
Consistency & Longevity are the key factors that will
completely transform your personal and professional life if
you let them. Be willing to suffer along the process and
relentlessly strive to actualize what you were always
destined to do. Reflect. Re-engage. Realize."
www.ciolook.com | November 2022 |
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