This edition features a handful of Women in Impactful Leaders in Brand Consulting that are at the forefront of leading us into a digital future.

1. VOL-06 |
ISSUE-13 |
2023
Media and Tools
Understanding the Role
of Social Media in
Brand Marke ng
www.insightssuccess.com
Kristy Guo
Founder/President/
CEO/Director
Signature Global
Network PTY LTD
Navigating the Businesses Towards
the Horizons of Success
The Most
in Brand
Consulting
LEADERS
Impactful
Quali es and A ributes
Traits of Leaders in
Brand Consulta on

3. Brand
consulting
Brand consulting
is the compass that guides
your business towards success

4. Editor’s
Editor’s
N o t e
N o t e

5. Abhishek Joshi
AbhishekJoshi
In the ever-evolving business arena, consideration of
business consultation services can provide immersive
benefits leading to the enhancements of the
fundamentals of business development. As these services
provide valuable insights into the aspects of development,
incorporating strategies that allow the business to create an
effective plan to generate and widen the revenue streams
altogether while simultaneously cultivating loyal customers.
Companies of all sizes—large, mid, and small-cap can
leverage the novelties that business consultants offer as they
hold enough information about the emerging trends of the
marketplace. These professionals comprehend the aspects
with the essential data about the information of the market
where the agency operates. When a company hires a
consultant for the applicable enterprise, they are skilled in
the discipline and subsequently have substantial
information from the various subjects.
By comprehending all the crucial fundamentals and a stable
angle of what your competitors and how other businesses
are operating, a consultant will make sure to point out the
failings of an enterprise and make sure a higher competitive
facet scales the growth of your business to greater heights,
exponentially.
Among all other steps, a business consultancy agency
commences its operations with the discovery phase, where
the goal is to learn the client’s business. This leads to
developing an in-depth comprehension of the company
through which the professionals offer solutions while
capitalizing on new opportunities.
This creates a scenario to boost its marketing resources and
capitalize on the operational staff. Business consultants with
operations specialization emphasize enhancing the day-to-
day business processes; it also assists companies in fiscal
matters by improving business processes that ensure the
best outcomes cost-effectively.
Prominent business consulting companies provide valuable
insights based on the consultants’ experience to support the
assortment of the undertaking and incorporation of best
industry practices, eventually boosting the growth
outcomes.
Embracing the journey of such prominent leaders in the
business consulting niche, Insights Success features the
enthralling stories of “The Most Impactful Leaders in
Brand Consulting.” Flip through the pages and indulge
yourself in the odyssey of excellence that embarks upon the
fundamentals of assured growth.
Have a Delightful Read!
Integrated Fundamentals and the
Prospects of
Guaranteed Advancements

6. C
o
n
t
e
n
t
s
24
A r t i c l e s
Qualities and Attributes
Traits of Leaders in Brand
Consultation
28
Media & Tools
Understanding the Role of Social Media
in Brand Marketing
20
16
Sachin Pradhan
The Passion for Innovation and Quality;
Driving Start-Ups to Eternal Success
Christie Lawler
Offering Transparent Marketing
Support

7. Cov
Story
08
Navigating the Businesses Towards the
Horizons of Success
Ky
KyGuo
Guo

8. sales@insightssuccess.com
June, 2023
Editor-in-Chief
Senior Sales Managers Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Merry D'Souza
Deputy Editor Executive Editor Assistant Editor
Visualizer
David King
Art & Design Director Associate Designer
Sihanee M., Rouniyar A. Tim, Saurabh Mane
James M.
Sales Executives
Haris, James Miller
Business Development Executives
Steve, Joe
Jacob Smile
Prachi Mokashi Dominique T.
SME-SMO Executive
Sagar Lahigade Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Revati Badkas
Abhishek Joshi
Ankita Pandharpure
Jenny Fernandes Anish Miller
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9. Brief
Company Name
Featured Person
Christie is a Beverage marketing and strategy expert. Christie is
adept in multiple areas of sales, marketing and communications
with a significant focus on beverage R&D, sales and
promotion. Expert event creator and manager. She is also
skilled in cultural development programs and training.
CJL CONSULTiNG
cjlconsults.com
Christie Lawler
Founder & Owner
Gonzalo Brujo is a visionary and accomplished executive,
holding the position of CEO at Interbrand. With his strategic
leadership and deep understanding of branding, he leads the
way in shaping the success of interbrand.com. Under his
guidance, Interbrand continues to be a prominent player in the
branding industry.
Interbrand
interbrand.com
Gonzalo Brujo
CEO
Howard leads siegelgale.com in helping clients create
meaningful and impactful brand experiences. His visionary
leadership and commitment to simplicity have solidified
Siegel+Gale's reputation as a trusted partner in the industry.
Siegel+Gale
siegelgale.com
Howard Belk
CEO
Kristy is a very enthusiastic and significant female leader,
well-known for her passion, positivity and unique personality,
which brings light, power, and energy to people’s lives.
Signature Global Network
signaturegln.com
Kristy Guo
CEO
Sachin is an Accomplished Operations Director with extensive
strategic and operational experience gained in the global retail,
food & beverage and franchise sectors.
VM
Restaurant Consultants
vmrestaurantconsultants.com
Sachin Pradhan
Operations Director
The Most
in Brand
Consulting
LEADERS
Impactful

10. Navigating the Businesses
Towards the Horizons
of Success
Ky
Ky
Guo
Guo
In the realm of branding,
the true measure of
success lies in crafting a
brand that is not only
irreplaceable and unique
but also deeply
memorable.

11. C
o
v
e
r
S
t
o
r
y
Kristy Guo
Founder/President/
CEO/Director
Signature Global
Network PTY LTD

12. In the ever-evolving landscape of the business world,
brand consulting plays a crucial role in shaping a
company's image and reputation. A comprehensive
brand strategy can help businesses set themselves apart
from their competition and build customer loyalty. By
aligning innovation efforts with their business strategies,
companies can promote alignment among diverse groups
within an organization, clarify objectives and priorities and
help focus efforts around them. This is achieved by
visionary leaders emerging to drive companies toward
success.
One such influential figure is Kristy Guo,
Founder/President/CEO/Director of Signature Global
Network PTY LTD. With a deep understanding of the
sector it operates in, Kristy has consistently demonstrated
her expertise and leadership abilities, guiding the company
to new heights. Under her guidance, Signature Global
Network PTY LTD has emerged as a prominent player in
the industry, leveraging innovative strategies and a
customer-centric approach to deliver exceptional services.
With an unwavering commitment to excellence, Kristy has
established a strong reputation for the company, fostering
valuable relationships with clients and partners alike. Her
dedication to driving growth, fostering collaboration and
staying ahead of industry trends has positioned the
company as a trusted and reliable partner in the realm.
We at Insights Success interviewed Kristy about her
consistent efforts at the consultancy supporting brands
maintaining using place in the respective market.
Let’s dive into the insights of the interview!
Can you tell us about a project or campaign that you led
and had a significant impact on a client's brand?
Ÿ SGNC 2023–SGN NETWORK CONFERENCE
2023: This conference united everyone who attended the
conference to become sisters and brothers as well as
long-life friends.
Ÿ SGN’s brand: We were featured by multinational media
and magazines, which helped our members to be visible
and accessible to more audiences and business
opportunities too.
Ÿ SGN’s own Marketing Service: SGN’s own marketing
creative services and training helped SGN members and
some non-members to understand more about branding
and the importance of branding. To stay on top of the
world and trends.
How do you stay current and updated with emerging
trends in branding and marketing?
Staying current and updated includes:
Ÿ Running regular and valuable events helps to engage
with your target audience, provide value and establish
your brand as a thought leader in your industry.
Ÿ Conducting interviews with experts allows you to tap
into their knowledge and insights, providing valuable
content for your audience and enhancing your brand's
credibility.
Ÿ Collaboration with like-minded individuals or
businesses opens up opportunities for innovation,
resource sharing and expanding your reach to new
audiences.
Ÿ Expanding your network and reaching out to more
people helps to build relationships, gain referrals and
increase brand visibility.
Ÿ Continuous learning is essential to stay updated with
industry trends, acquire new skills and adapt to changes,
ensuring your brand remains relevant and competitive.
How do you work with clients to identify their unique
brand identity and develop a strategy to promote it
effectively?
At Signature Global Network PTY LTD, our approach
begins with fostering meaningful conversations with our
clients. We believe in taking the time to deeply understand
their needs, challenges and aspirations. By engaging in
these discussions, we gain valuable insights into their
unique brand and business objectives.
Armed with this knowledge, our team of experts crafts a
customized strategy tailored specifically to their
requirements. We don't believe in one-size-fits-all solutions;
instead, we take a meticulous approach to create a
comprehensive plan that aligns with their brand identity and
resonates with their target audience. Our dedication to
personalized strategies ensures that our clients receive the
utmost attention and care, resulting in impactful and
successful outcomes.
How do you measure the success of a branding
campaign, and what metrics do you use?
In the realm of branding, the true measure of success lies in
crafting a brand that is not only irreplaceable and unique
but also deeply memorable.
The Most Impactful Leaders in Brand Consulting

13. Have a conversation
with the client, deep
dive into their needs,
then make a
customized strategy
for their unique
brand.

14. The goal is to create an identity that resonates with the
target audience profoundly, forging an emotional
connection that transcends mere transactions.
When clients are drawn to a brand without feeling
pressured or sold, it signifies a powerful brand presence.
This is achieved by focusing on building authentic
relationships, understanding the needs and desires of
customers, and consistently delivering exceptional
experiences. By prioritizing these elements, a brand can
establish itself as a trusted and sought-after entity, ensuring
long-lasting customer loyalty and sustained success.
How do you approach managing and motivating a team
to deliver exceptional results for your clients?
We are one and love each other. At SGN, we love our staff,
and each staff is our family member. We love each other,
and it is the love that carries us on daily.
Regular catch-up and team building, as well as training, are
all part of the reasons why our team are motivated and
automatically deliver great service. Our hearts are in one.
How do you ensure that your client’s brand messaging is
consistent across all channels and touchpoints?
The consistency is maintained through the following:
Ÿ Ensure they are on all social media and use ADS
smartly.
Ÿ Help clients to manage their accounts. Keep guiding
them.
Can you describe your process for developing a
comprehensive brand strategy, from research and
analysis to implementation and evaluation?
Not a comprehensive strategy but some key points I would
like to share:
Ÿ Research does not need to be perfect; once you started,
it will be perfected along the way.
Ÿ Collaborate with people.
Ÿ Be Confident and expand your network.
Ÿ You do not need to get everyone to love you; 1 good,
high-quality client is better than 1000.
Ÿ Exchange values – stop focusing on money; focus on
values.
Consistent brand building. Never stops building up your
brand.
Ÿ Let your happy clients be your sales.
How do you tailor your approach to branding and
consulting to meet each client’s unique needs and goals?
Tag different clients with different needs. Set up a clear
SOP guide for various kinds of clients. One-on-one call
listens to individual clients.
What, according to you, could be the next significant
change in your sector? How is your company preparing
to be a part of that change?
Change is always ongoing. We embrace innovation and new
change along the way. We are always ready for new
challenges or change, as that’s where the opportunities
come from.
Where do you envision yourself to be in the long run,
and what are your future goals for your company?
Everything is related to PEOPLE. It’s all people’s business.
As the business owner, we are in the infinite game, and the
key to winning the game is to keep going. Do not compare
with others; focus on our clients, and they will bring more
opportunities upon their demands.
The goal of the company will be to run different divisions
of various types of networking and marketing. But one
thing is common, keep serving people.
In the world of business, it all comes down to people. Every
aspect, every interaction and every success is rooted in the
human connection. As business owners, we are engaged in
an infinite game where the key to winning is perseverance
and continuous improvement. Rather than comparing
ourselves to others, our focus should remain on our clients
and meeting their needs. By prioritizing service, our
company aims to operate diverse divisions in networking
and marketing, all with the common thread of serving
people at their core.
What would be your advice to budding entrepreneurs
who aspire to venture into the dynamic and ever-
evolving business arena?
For budding entrepreneurs who aspire to venture into the
dynamic and ever-evolving business arena, here is an
elaboration on the advice provided:
Ÿ Get started: The first step towards entrepreneurial

15. success is to take action and get started. Many people
have great ideas but fail to execute them. Don't let fear
or self-doubt hold you back. Embrace the mindset that
nothing is impossible and take the first steps towards
turning your vision into reality.
Ÿ Think more of giving than gaining: Instead of solely
focusing on personal gains, successful entrepreneurs
often prioritize giving value to their customers and
clients. By understanding the needs and desires of your
target market, you can create products or services that
address their pain points and provide solutions. A
mindset of service and giving will ultimately lead to
long-term success and customer loyalty.
Ÿ Stay focused and avoid distractions or doubts:
Entrepreneurship is a challenging journey that requires
perseverance and focus. It's crucial to stay committed to
your goals and avoid getting sidetracked by distractions
or doubts. Develop a clear vision for your business and
consistently work towards achieving it, even in the face
of setbacks or obstacles.
Ÿ Embrace the new and change: The business landscape
is constantly evolving, and successful entrepreneurs
embrace change rather than resisting it. Stay updated
with the latest trends, technologies and consumer
preferences. Be open to adapting your business
strategies and processes to stay competitive and
seize new opportunities as they arise.
Ÿ Never too late: Entrepreneurship is not limited
to a specific age or stage in life. It's never too
late to pursue your entrepreneurial dreams.
Whether you're fresh out of college or have
decades of work experience, leap and start
building your business. Age should never be a
barrier to pursuing your passion and creating a
successful venture.
Ÿ Serve people: A key principle of successful
entrepreneurship is to serve people.
Understand the needs and desires of your
target audience and focus on creating products
or services that genuinely benefit them. By
putting the needs of your customers first, you
can build a strong reputation, develop loyal
customer relationships and create a sustainable
business.
Remember, these are general guidelines, and every
entrepreneurial journey is unique. It's important to
combine these principles with your own creativity,
adaptability and determination. Keep learning, seeking
mentorship and refining your skills as you navigate the
dynamic and ever-evolving business arena.

17. Global
Subscription
Global
Global
Choose
Excellent
Choose
Insights.

18. Christie Lawler
Offering Transparent Marketing Support
Having a clear understanding of the market to build
relationships and partnerships to help you from ideation to
development, Christie Lawler heads from the forefront as
the Founder of CJL CONSULTiNG.
Christie brings award-winning design, photography,
mixology, and ideation to the table without the high costs
usually incurred by outsourcing to a third party.
We caught up with Christie and talked about her
professional journey.
Below are the highlights of the interview:
Can you tell us about a project or campaign that you led
that significantly impacted a client's brand?
We aim to change the conversation with every new brand or
program launch we produce for our clients. Our
commitment is a 10% increase in category YOY sales, as
that has been a consistent minimum increase for all our
clients when they sign with us and complete their programs.
Outside of that, when I see my work out in the world, I
have always experienced such pride in seeing my work in
fruition. I imagine it's a similar feeling for an engineer
looking at the structural blueprints for their vision of a
structure or a photographer when they realize that they just
captured "the perfect shot' and they know they can mentally
relax for a minute while they bask in the glory of their art,
their message, and identity. It's all about what you want to
put out into the world in a raw and vulnerable way.
One of my favorite memories of a few of my "formal
introductions" into my career was walking into a massive
national chain with my husband decades ago – after work
(and well before we had kids) – and seeing the menu I had
worked on for months sitting on our table as we sat down. It
was an unforgettable rush, and I knew then that I wanted to
do what I loved and share what I loved with others if they
would listen.
Another experience was seeing a brand/label I had created
sitting on an airport kiosk shelf 12 years after I had created
the name, formatted the branding, and trademarked the IP. I
have seen this work too many times to count over the years,
but I was traveling with my family on this particular trip
and my kids saw my work. We went to grab a coffee while
waiting for our flight, and I saw "my brand." I told my
oldest son I had produced that concept and lightly explained
what that meant. What made me get all the feels was his
response. "Wow, Mom! That's so cool. Does that mean we
get it for free?" I laughed and explained it further, but
having the ability to show my children my work from
before they existed was a whole moment for me. And I am
grateful for it!
How do you stay current and updated with emerging
trends in branding and marketing?
Aside from attending industry conferences and events to
continue growth and education – I think I subscribe to every
niche publication available for our industry. But that isn't
where I glean most of my knowledge. I learn from those
around me every day, often in unexpected ways. And by
that, I am referring to hidden genius, unique talents,
brilliance, and stunning creativity. I have the significant
fortune of existing in the realms of other people's brilliance.
Therefore, I can access information that benefits our clients
in ways they wouldn't otherwise find accessible.
How do you work with clients to identify their unique
brand identity and develop a strategy to promote it
effectively?
Our clients are unique; therefore, each approach to serving
their needs is new and customized. We take their data and
extrapolate it to speak to the terms their partners need to
better understand their brand – and where their brand truly
lives in their zone of genius. And then – put, but not simply
executed – we activate their combined brands as precisely
The Most Impactful Leaders in Brand Consulting
June 2023 | 16 | www.insightssuccess.com

19. We ensure that our entire team
knows our customers' brands as well
as they do, and then we activate for
them as though we are speaking as
their core demographic.
Christie Lawler,
Founder
CJL CONSULTiNG
June 2023 | 17 | www.insightssuccess.com

20. and strategically aligned cohabitants to create the
experience they want to develop or an environment where
everyone wants to go.
The more our clients allow us to integrate into their teams,
the better their results – and we're talking about millions in
sales differentials when we know what is happening. We are
helping them in their process.
How do you measure the success of a branding
campaign, and what metrics do you use?
Since we handle the reporting when given access, we know
the results. We aim for a 10% increase when implementing
a new program in YOY impact. But that is a minimum. We
have seen a 20% to 30% YOY increase in profits and sales
from our clients after implementing a strong core program
with us for their systems.
How do you manage and motivate a team to deliver
exceptional client results?
The "Golden Rule" is our operating standard. That's it.
Simple and easily defined. We share a common goal… get
it done and get it right. We put our personal lives first,
knowing that the work must get done on time no matter
what.
We communicate. We allow for daytime facials and hair
appointments. As a company – we promote doing the
"weekend" stuff and tasks during the workday so that
weekends can be spent doing anything other than mundane
errands. What a concept!
The conventional work model in the U.S. was not built with
the female in mind – much less the working mother – of
which population, I am a member. Want to have lunch with
a friend that lasts three hours on a Monday? Do it! I need a
checkup, but I could also use a root touch-up. Yep – go for
it.
We are 80% female, meaning nail and hair appointments,
massages and facials, groceries, housekeeping, and
childcare drop-offs/pickups… there is nothing we don't
handle. But as long as we give each other the grace to
manage it all – no one loses, and we all get the work done
because we have an open policy and pick up for each other.
June 2023 | 18 | www.insightssuccess.com

21. I have yet to find a male CEO with this mindset – but it's
their loss and my gain as I see it.
How do you ensure your clients' brand messaging is
consistent across all channels and touchpoints?
We make a point of integrating ourselves fully with every
client's brand practices. We spend time in their
establishments and dive into their reporting and data. We
ensure that our entire team knows our customers' brands as
well as we can, and then we activate for them as though we
are speaking as their core demographic. This is not always
easy – some companies are hyper-protective of their data
and brand information. And that makes total sense. But
they're only hurting themselves.
Why bring on a partner to serve as an outside advocate for
your business and give them little to no access to your
needs and information? That's fine – but from experience –
we see a lot warmer response and much larger growth from
our clients that pull back the curtain and work with us as a
collective partnership. We lead the horse to water,
encourage it to drink, and show it where the spring is – but
the horse makes its own decision at the end of the day.
How do you tailor your approach to branding and
consulting to meet each client's unique needs and goals?
Similar to the previous question, our approach is unique and
tailored to each client. So, while a few things may remain
similar, everything at its core is different. Our clients have
no standard playbook, as we are as unique in our approach
as they are in their identity. We dive in with our initial
process gathering all the data and the analysis for a few
months to draw comparisons. Sometimes it takes weeks…
sometimes, it takes months. It depends on the client's
infrastructure and how much reporting data we can access
in our process.
Where do you envision yourself to be in the long run,
and what are your future goals for your company?
I suffer the outrageous notions of working until my dying
breath. I love what I do. I am blessed to have managed to
create lasting impacts and lasting, true friendships. I will
run this company and the causes I care about until I am
physically unable.
And as essential as that is – or as crazy as it sounds – I fully
subscribe to the mantra that if you love what you do and the
people you're with, you will never work a day in your life.
My work life is a dream. And it's a dream I want to share
and spread with everyone in my life. So, I'll keep working
on that goal…
What would be your advice to budding entrepreneurs
who aspire to venture into the dynamic and ever-
evolving business arena?
Always follow and trust your gut. Don't let anyone tell you
what you can do isn't possible. You are unique, and your
skills are your intrinsic value. People who say you can
never do it, say that because they know they can’t and it’s a
self-defense mechanism. Ignore the noise and follow your
instincts!
June 2023 | 19 | www.insightssuccess.com

22. Underanding the Role of
Social Media
in
Brand Marketing
n today's digital age, social media has emerged as a
Ipowerful platform for brand marketing. With billions
of active users worldwide, social media offers
businesses unparalleled opportunities to connect with their
target audience, build brand awareness and drive
engagement. The vast reach and accessibility of social
media platforms have transformed the way businesses
approach marketing, allowing them to leverage the power
of digital connectivity to maximize their brand's visibility
and impact.
This article explores the role of social media in brand
marketing, focusing on the various media and tools
available to businesses to maximize their marketing efforts.
Harnessing the Power of Social Media
The Evolution of Marketing
Traditional marketing approaches have transformed
significantly with the rise of social media. Today,
businesses can directly engage with their audience,
bypassing traditional intermediaries. Social media allows
for a two-way communication channel, fostering brand-
consumer interaction like never before.
Platforms for Brand Marketing
Facebook
With billions of monthly active users, Facebook remains the
leading social media platform for brand marketing.
Businesses can create dedicated brand pages, share
engaging content, run targeted advertisements and leverage
Facebook groups for community building.
Instagram
Known for its visual appeal, Instagram is an ideal platform
for showcasing products and building a visually appealing
brand image. Businesses can use Instagram Stories, IGTV
and influencer partnerships to reach a wider audience and
drive engagement.
Twitter
Twitter's fast-paced nature makes it perfect for real-time
engagement and brand building. Businesses can share
updates, participate in trending conversations and use
hashtags to expand their reach and connect with their target
audience.
LinkedIn
LinkedIn is a professional networking
platform that enables
businesses to target a specific
audience, establish thought
leadership and engage in
industry-related discussions. It
is particularly effective for B2B
marketing and recruitment efforts.
Tools for Effective Brand Marketing
Content Creation and Curation
High-quality content is the backbone of successful social
media brand marketing. Businesses can utilize various tools
to create visually appealing graphics, videos and written
content.
June 2023 | 20 | www.insightssuccess.com

23. Media and Tools
June 2023 | 21 | www.insightssuccess.com

24. Additionally, content curation tools help gather relevant and
engaging content from across the web to share with the
audience.
Social Media Management Platforms
Social media management platforms, such as Hootsuite and
Buffer, simplify the process of managing multiple social
media accounts. These tools allow businesses to schedule
posts, monitor engagement, analyze performance metrics
and effectively manage their brand presence across various
platforms.
Influencer Marketing
Collaborating with influencers who have a significant
following in a specific niche can amplify brand reach and
credibility. Influencer marketing platforms help businesses
identify relevant influencers, manage collaborations and
track campaign performance.
Leveraging Social Media for Brand Marketing Success
Building Brand Identity
Social media enables businesses to cultivate a unique brand
identity through consistent messaging, visual elements and
brand personality. By leveraging the power of storytelling,
businesses can forge emotional connections with their
audience and establish brand loyalty.
Engaging with the Audience
Social media facilitates direct engagement with the target
audience through comments, direct messages and
interactive features. Businesses can respond to customer
inquiries, gather feedback and build meaningful
relationships, fostering a sense of community and customer
loyalty.
Targeted Advertising
Social media platforms offer robust targeting options that
allow businesses to reach their ideal audience. Through
demographic filters, interests, behaviors and custom
audience targeting, businesses can ensure that their brand
message reaches the right people at the right time.
Analyzing Performance and Optimization
Social media platforms provide comprehensive analytics
tools to track performance metrics such as reach,
engagement and conversions. By analyzing these metrics,
businesses can identify successful strategies, optimize their
campaigns and make data-driven decisions for future
marketing efforts.
The Future of Social Media in Brand Marketing
Continued Evolution
Social media is an ever-evolving landscape, with new
platforms and trends constantly emerging. Businesses must
stay updated and adapt their strategies to leverage new
opportunities and technologies for brand marketing success.
Emergence of New Platforms and Technologies
As technology continues to advance, new social media
platforms and technologies are likely to emerge, presenting
businesses with exciting opportunities for brand marketing.
Platforms such as TikTok, Clubhouse and Snapchat have
already gained significant traction among younger
demographics and their potential for brand marketing is still
being explored. Additionally, emerging technologies like
virtual reality (VR) and augmented reality (AR) have the
potential to transform the way brands engage with their
audience, offering immersive and interactive experiences.
Social media has revolutionized brand marketing by
providing businesses with unprecedented access to their
target audience. Through platforms, businesses can connect
with their audience, build brand awareness and drive
engagement. By utilizing the right tools for content
creation, social media management and influencer
marketing, businesses can maximize their marketing efforts.
The key lies in understanding the power of social media,
building a strong brand presence, engaging with the
audience and continuously adapting to the evolving digital
landscape. With social media as a cornerstone of brand
marketing, businesses can effectively navigate the digital
age and create lasting connections with their customers.
-Muskan Kapoor
June 2023 | 22 | www.insightssuccess.com

26. Sachin Pradhan
Sachin Pradhan
The Passion for Innova on and Quality;
Driving Start-Ups to Eternal Success
In the emerging world of business, a professional who
specializes in guiding businesses and organizations in
building and enhancing their brand identity, reputation,
and market presence, exhibits his sheer excellence in
understanding the target audience, analysing market trends
and developing strategies to create a distinctive brand that
stands out from the competition.
Evolving with the emerging advancements, Franchise
Consultant works on conducting market research,
identifying the strengths and weaknesses of a brand, and
providing recommendations to improve brand positioning,
messaging, and visual identity.
In addition to the expertise in branding, these consultants
are skilled communicators who can effectively collaborate
with cross-functional teams and stakeholders to ensure that
brand objectives are aligned with business goals. They also
stay up-to-date with the latest trends and technologies to
ensure that their clients stay ahead of the curve in their
respective industries.
Amalgamating these attributes with a Midas-touch of
brilliance for emerging brands and scaling these
establishments to greater heights, Sachin Pradhan excels
as an epitome of excellence in the modern business arena.
Let’s delve into the odyssey of an adept leader and explore
the facts of eternal success.
Impactful Projects
Sachin’s career started with working for different
organizations across various industries, including airlines,
IT solutions, retail, warehouse retail and well-known food
and beverage brands like Starbucks, Cold Stone Creamery,
Tim Horton’s and Ice Cream Lab. Having spent over 30
years in these industries, he decided to use his knowledge,
experience, expertise and learnings to help individuals and
entrepreneurs who aspired to start their own F&B ventures
but lacked adequate experience and were looking for
consultants.
Then, Sachin realized that most of the consultants were
charging exorbitant fees but lacked practical experience in
running F&B operations. Hiring expertise from different
areas, such as project creation, P&L planning, accounts and
budgeting, conceptualization, market research, positioning
and brand design, among others, did not affect the fact that
they didn’t have practical experience.
Thus, he decided to start his own brand consultancy
business and offer his experience at a nominal fee. Sachin
was open to offering only one area of expertise as some
people only needed help with a specific task. Over time,
he helped clients develop locally grown brands like
Voyage Café, 60 Degree by Melt, Café N Acai and
Bastani Darvish.
For aspiring entrepreneurs, I
recommend conduc ng thorough
market research, a SWOT analysis,
and forecas ng business expenses
while understanding the
investment structure needed
before launching any
business.
June 2023 | 24 | www.insightssuccess.com
The Most Impactful Leaders in Brand Consulting

27. Contact number: 00971501416849,
00971502127700
Email: sachin.pradhan@vmrestaurantconsultants.com
Sachin Pradhan
Opera ons Director
June 2023 | 25 | www.insightssuccess.com

28. building a strategy around it is understanding the storyline
of the brand.
Ÿ How the thought of that brand started?
Ÿ What was the thought process behind the idea of
starting the brand started?
Ÿ What positioning the client is looking at?
Ÿ What is the competition available in the market, and
how is your product different than theirs?
Ÿ What is the USP of your brand?
Once we have gathered this information, it becomes easy to
build a strategy to promote the brand effectively in that
particular market.”
Brand Consistency: Strategies and Techniques
For any new brand entering a new market, the most
important thing is to educate the employees and customers.
According to Sachin, this includes:
Ÿ “The purpose of the brand
Ÿ The vision of the brand
Ÿ What is the aspiration behind the brand launch
Ÿ What is the mission, brand USP, quality and customer
service
Ÿ How are you different from your competition?”
On the side, Sachin, along with his partners, opened their
own venture, VM Restaurant Consultant and Avid Vibes
Retails Food Management Services. Commenting on the
same, Sachin says, “We are coming up with food brands like
Indian Momo Company and V’s Foodie Corner. We are also
planning to launch our own retail products on shelves
across India and then expand to international markets
soon.”
Staying Ahead: Branding Trends
To keep himself updated with the emerging trends in
branding and marketing, Sachin constantly undertakes a lot
of social networking on platforms such as LinkedIn; he
attends a lot of forums based on branding and marketing
topics to constantly keep him updated on various franchise
platforms.
Sachin also keeps himself updated on current developments
like what new brands are entering in market, what is the
current trend, and what is the most effective marketing
strategies are in trend in the market.
Brand Campaign Metrics
The following parameters can measure the success of a
branding campaign.
Ÿ Return on investment (ROI): Measures the profit
generated by a branding campaign relative to the
investment made.
Ÿ Return on ad spend (ROAS): Measures the revenue
generated by a branding campaign relative to the cost of
advertising.
Ÿ Conversion rate: Measures the percentage of website
visitors who take a desired action, such as making a
purchase or filling out a form.
Ÿ Cost per lead (CPL): Measures the cost of generating
one lead through a branding campaign.
Ÿ Cost per acquisition (CPA): Measures the cost of
acquiring one customer through a branding campaign.
Ÿ Website visits: Measures the number of people who visit
a website during a branding campaign.
Ÿ Website visits by traffic sources: Measures the number
of website visits generated by each source, such as
organic search, social media, or paid advertising.
Brand Strategy
On the topic of brand identity, Sachin states, “The first
important thing in understanding the brand identity and
June 2023 | 26 | www.insightssuccess.com

29. This needs to happen right at the beginning of the brand
launch. As only then the image would get carried forward.
Initially, this can be done through Social Media channels
and News articles. However, the most important part of
one’s business is employees who carry the brand vision to
each and every customer.
Brand Strategy Process
To develop a brand strategy, the process needs to start with
pre-brand launch market research. Once the required data is
gathered, a detailed SWOT & analysis is carried out.
While pointing out the process steps, Sachin explains,
“Based on SWOT & Analysis, we need to work out the
st
business forecast for 1 five years to understand the ROI,
Food Cost, Gross Profit & Net Profit indications; this will
also help us to estimate CAPEX and Operating
Expenditures, which help us in planning the fund’s
management, cash flow and managing the profitability for a
successful business.”
Customized Consulting
Branding & Consulting depends a lot on the client’s budget,
where brand positioning also plays an equally significant
role. Sachin affirms, “When you understand the unique
needs and goals of the client, only then it becomes possible
for you to tailor your approach.”
Based on this information, what kind of branding will bring
the best results is determined.
Team Motivation
Managing and motivating a team to deliver exceptional
results is a skill. There is a common feeling that motivation
is directly linked with monetary rewards. In reality, it has
absolutely no connection; however, it does add an
additional benefit. Real motivation comes from making
your team excited to be able to sell the product.
Shedding light on team motivation and engagement, Sachin
explicitly states, “Educate them on what is the product,
what are the benefits of the product, who is the real client
for the product, when your team is equipped with all this
knowledge selling becomes easy and which in return,
develops confidence and the team feels motivated to give
their best and at that time what work as Miracle is instant
recognition or Pat on the back.”
He also adds, “Other awards and rewards/remuneration
just add more value to it.”
Future-proofing Strategy
Food & Beverage, QSR and the Fast-Food industry are full
of constant changes. For instance, F&B business evolves
when the market trends changes and technologies evaluate
very often.
The packaging, health & hygiene standards and people’s
eating habits everything keep evolving all the time, and the
only way to manage it is to be updated on all these changes
and keep innovating and evolving with these changes.
Supporting this philosophy, Sachin expresses, “Keep
yourself updated on new technologies and techniques to
implement the ones that will help grow your business.”
Future Aspirations
Discussing the growth vision of the company, Sachin
asserts, “We want our company to grow as a market leader
and one-point solution to F&B entrepreneurs, investors and
interested franchises.
He also adds, “My organization wishes to aim at innovating
new brands and helping the loss-making brands to make
their business profitable; we want to assist with Hiring,
Training, Sourcing, accounting, auditing, Strategy
Planning, setting up processes, Assist with marketing, New
Brand Launch, the conceptualization of new brands, in
Short, A-Z solution in F&B retail business.”
Navigating Entrepreneurship
For aspiring entrepreneurs, Sachin recommends conducting
thorough market research, a SWOT & analysis, and
forecasting business expenses while understanding the
investment structure needed before launching any business.
Many new entrepreneurs jump into businesses without
proper investigation or long-term planning, which can lead
to losing interest and running out of funding.
Neglecting marketing and social media campaigns and
failing to evaluate the business regularly can hinder growth.
Consulting with experts and making informed decisions is
crucial, especially for inexperienced entrepreneurs. It is
important to understand the need for evolving and
innovating the business over time and not solely relying on
its initial success.
June 2023 | 27 | www.insightssuccess.com

30. June 2023 | 28 | www.insightssuccess.com

31. Traits of Leaders in
Brand
Consultation
n the dynamic world of brand consultation, effective
Ileadership is paramount to success. Brand consultants
play a crucial role in guiding businesses to develop and
strengthen their brand identities. Their leadership skills
enable them to provide guidance, strategic insights, and
innovative solutions, ensuring the success and growth of the
brands they work with. Effective brand consultation can
help businesses build a powerful brand that resonates with
their target audience, drives engagement, and ultimately
leads to business success. From strategic thinking and
effective communication to empathy and adaptability, these
traits enable leaders to provide valuable insights, inspire
teams, and drive transformative brand strategies.
This article delves into the traits of leaders in brand
consultation, focusing on the qualities and attributes that
set them apart.
Strategic Thinking and Vision
Strategic Mindset
Leaders in brand consultation possess a strategic mindset,
allowing them to analyze market trends, identify
opportunities, and develop innovative brand strategies.
They have a keen ability to see the bigger picture and align
brand objectives with long-term business goals.
Forward-Thinking Vision
Successful leaders in brand consultation have a vision for
the future. They anticipate industry shifts, consumer
behaviors, and emerging trends, enabling them to guide
brands towards relevance and sustainability in a rapidly
evolving marketplace.
Effective Communication and Collaboration
Clear and Concise Communication
Leaders in brand consultation excel in communication,
conveying complex ideas and strategies in a clear and
concise manner. They possess exceptional verbal and
written communication skills, enabling them to articulate
their vision, build consensus, and guide clients and team
members effectively.
Active Listening
Effective leaders in brand consultation actively listen to
clients, stakeholders, and team members. By understanding
diverse perspectives and actively seeking input, they foster
an inclusive environment and make informed decisions that
align with client objectives and market realities.
Collaborative Approach
Brand consultants understand the value of collaboration.
They foster a collaborative environment where ideas are
shared, and expertise is leveraged across diverse teams. By
encouraging collaboration, leaders can tap into the
collective wisdom and creativity of their team, resulting in
innovative and successful brand strategies.
Empathy and Emotional Intelligence
Empathetic Understanding
Leaders in brand consultation demonstrate empathy, placing
themselves in the shoes of their clients and target audience.
This empathetic understanding allows them to create brands
June 2023 | 29 | www.insightssuccess.com
Qualities and Attributes

32. that connect deeply with consumers, evoke emotions, and
establish meaningful relationships.
Emotional Intelligence
Emotional intelligence is a key trait of successful brand
consultants. Leaders with high emotional intelligence are
attuned to their own emotions and the emotions of others.
This enables them to navigate complex client relationships,
manage conflicts, and inspire teams to perform at their best.
Adaptability and Flexibility
Adaptability to Change
The brand landscape is constantly evolving, and leaders in
brand consultation must be adaptable to change. They
embrace new technologies, consumer trends, and industry
shifts, and help their clients navigate through change
effectively. Their ability to adapt allows them to stay ahead
of the curve and deliver impactful brand strategies.
Flexibility in Approach
Leaders in brand consultation understand that every brand
is unique, and a one-size-fits-all approach is not effective.
They possess the flexibility to tailor their strategies and
methodologies to the specific needs and goals of each
client. This adaptability ensures that brand strategies are
customized and effective.
Expertise and Continuous Learning
Subject Matter Expertise
Successful leaders in brand consultation possess in-depth
knowledge and expertise in branding, marketing, consumer
behavior, and industry trends. Their domain expertise
allows them to provide valuable insights, make informed
recommendations, and guide brands towards success.
Commitment to Continuous Learning
Brand consultants are lifelong learners. They stay updated
with the latest industry trends, emerging technologies, and
best practices in branding. By continuously expanding their
knowledge base, leaders in brand consultation provide
clients with innovative and cutting-edge solutions.
Strong Analytical Skills
Data-Driven Decision Making
Leaders in brand consultation possess strong analytical
skills, allowing them to gather and analyze data to inform
their strategies. They can draw insights from market
research, consumer behavior analysis, and competitive
intelligence, helping clients make data-driven decisions.
Ability to Interpret and Apply Insights
Brand consultants have the ability to interpret complex data
and translate it into actionable insights. They can identify
patterns, trends, and opportunities, guiding brands in
making informed decisions and optimizing their brand
strategies.
Ethical Conduct and Professionalism
Ethical Decision-Making
Leaders in brand consultation uphold high ethical standards
in their work. They prioritize honesty, integrity, and
transparency, ensuring that client interests are always at the
forefront. Their ethical conduct builds trust and credibility
in the industry.
Professionalism
Brand consultants demonstrate professionalism in their
interactions with clients, colleagues, and stakeholders. They
maintain a high level of professionalism in their
communication, appearance, and conduct, representing
themselves and their clients in a positive and professional
manner.
Leaders in brand consultation possess a unique set of traits
that set them apart. From strategic thinking and effective
communication to empathy and adaptability, these leaders
guide businesses towards success by developing
transformative brand strategies. By embodying these
qualities and continuously honing their skills, brand
consultants inspire teams, build meaningful client
relationships, and drive brands towards long-term growth
and relevance in an ever-changing marketplace.
-Muskan Kapoor
June 2023 | 30 | www.insightssuccess.com

35. Brand
Consulting
unlocks the hidden potential
of your business and amplifies its impact.

36. www.insightssuccess.com