Shume cross-border business model

1. shumee
Pan-European e-commerce ecosystem
JD.com + Shumee | Pan-European e-commerce
ecosystem to reach the EU Customers
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2. Founders: unique business experience and passions
Szymon Midera
Founder & CEO
Monika Stefaniak
Founder & Member of
The Board
• CEO of Postal Bank between 2008-2016
• Successfully implemented a new vision of
growth and market strategy from the scratch:
1 million new customers, 750% growth in
consolidated net profit; developed card
payments in 4,5 k postal branches with
Mastercard.
• Head of mBank Marketing and Business
Development between 2000-2008 - first digital
only Bank in CEE, ranked as a Top 10 digital
bank in the world in 00s. Developed Pan-
European model in CZ and SL (1m+ Clients).
• Chief of advisors for the Mayor of Lodz City
and Head of Business Board at Lodz University.
• Serial entrepreneur and innovator. Funder
and shareholder of Atlas Group -
international building chemistry company -
the biggest in CEE. Almost $1 bn turnover in
2019.
• Hothead and art collector, well known in
Europe. The owner of prestige private art
gallery - Atlas Sztuki.
• City visionary with architectural
background. Promoter of Lodz city
transformation. Creator of New Centre of
Lodz and many cultural projects, for
example: promised.pl, inLodz21, 5inLodz.
• Film producer.
• Member of the Board of Royal Castle.
• Managing Director of Postal Bank between
2009-2016
• Developed Contact Centre, new internet
banking, front-end system in 4,5 k postal and
banking branches, flow system for selling
products and service customers, Mastercard
payments.
• Head of Envelo Bank - digital only bank for e-
commerce users.
• Head of mBank CC development - Contact
Center for ~500 FTE from the scratch.
Andrzej Walczak
Seed investor
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3. Challenges of e-commerce expansion in Europe:
• 28 independent countries and 20+ different
languages
• strong national e-commerce players
• local customer preferences in terms of logistics
and payments
• different regulations in each country
High potential in e-commerce:
• 500 m citizens
• 500 bn yearly turnover in e-commerce
• approx. 15% e-commerce growth y/y
• unlimited flow of people, goods and capital due
to European Union structure
Europe: growth potential vs challenges
Problem statement:
lack of single and universal cross-border e-commerce business player
with replicable business model able to scale-up sales to each of EU countries.
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4. shumee solution: Pan European e-commerce ecosystem
Sales through existing and already developed
marketplaces in local context (language,
payments, delivery methods) gives huge
business opportunity.
Very fast cross-border expansion through
existing marketplaces
Central products database, translation,
pricing & stock updates, import of products,
order managements, shipping management,
workflow automation.
Cross-boarder integrator
One solution for producers and
distributors to enter all UE e-com market
Broad scope of products on Shumee back-
end platform avails fast adjustment of
product mix to local requirements and
context.
Extremely vast products portfolio in local
Customer context
No marketing expenses.
No barriers to enter for producers and
distributors.
Low-cost model
Multilanguage customer service and logistics
cross-docks.
Customer service and cross-border
logistics
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Shumee operational model enables to sell on-
line across Europe in local context.
shumee value proposition

5. High unicorn potential - 40% YtoY growth during pandemic
EU e-commerce turnover (€, bn)
535
750
2019 2024
TOP 5
CAGR 2019-2024: 7,1%
2019
2024
26,1% 24,6% 14,1% 6,0% 5,2%
25,7% 23,8% 14,0% 6,5% 5,7%
Market shares by country (2019)
26,1%
24,6%
14,1%
6,0% 5,2% 4,8%
3,4% 3,2%
2,0% 1,8% 1,4% 1,0% 0,9% 0,9% 0,9% 0,8% 0,7% 0,6% 0,3% 0,2% 0,2% 0,2% 0,2% 0,1% 0,1% 0,1% 0,1% 0,1%
Top 5 = 76%
EU largest e-commerce markets forecast
By 2025 those countries are expected to
become 30% part of e-commerce
market thanks to avg. 20% growth Y/Y
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6. Shumee operational model:
Flexibility - Scalability - Results
[1] About Shumee:
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7. Shumee ecosystem - end to end value chain
• Offer comparison
• Looking for good
value for money
products
• Ability to buy at good
prices and variety of
products
• Products &
warehouse
management
• Order processing
• Delivery & Returns
handling
• Multilanguage
Contact Center
• Logistics solutions
Backend
• Products stocked in
shumee warehouse
• Dropshipping
partners
Shumee backend Marketplaces
Goods supply Customers
• Marketing range
• Local payments
solutions
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8. Connecting goods supply:
building broad offer with multiple partners
• > 1m products from all shopping categories, but especially Home&Garden
• co-operation in two models: dropshipping and products stored in shumee
Dropshipping Partners: > 100 Main Warehouse Partner: > 10
Exclusive to e-com
for PEPCO in EU
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9. Through Shumee backend:
due to end to end digital processes and automatization
shumee reached operational excellence
Ready to answer
phone calls every
working day
in domestic
language
Answering thousands of
e-mails and messages
every day
Complaints &
returns handling
Control of steps
and orders
processing
Descriptions and
product feed
translations
Feeds preparation
prices & stock
updates
Orders notifications
GDPR compliant
database of
Customers
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10. 1 country
1 country
1 country
2 countries
10 countries
5 countries
1 country
2 countries
2 countries
1 country
28 countries
Leveraging existing marketplaces:
taking advantage of already made investments
Our success story so far:
35 marketplaces on 17 EU markets
+ UA and RU
• Access to 500 million of Customers
with no marketing cost
• Presence on local e-commerce
platforms leaders
• Local payment solutions
• Source of Customers data
• Two cross-docks
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2 countries

11. Shumee target model - cross-border integrator
End Customers
Marketplace Subscription model Dropshipping platform
Cross-boarder sale integrator for marketplace, online shops, curriers:
central products database, pricing & stock updates, imports, order managements, shipping management, workflow automation
Cross-border
dpp platform
Dropshiping
partners
Warehouse
partners
Additional
services
Chinese
partners
Sale support:
registration,
translations
Customer
service
Logistics
e-com e-com e-com
e-com e-com e-com
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12. Interested?
Get in touch for more details:
Szymon Midera
CEO/Funder
+48 510 029 266
szymon@shumee.pl
Headquarter:
Shumee SA
122/6 Piotrkowska Street
90-006 Łódź
Poland
www.shumee.pl