Retailin france 2011_kh

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Retailin france 2011_kh

  1. 1. RETAIL IN FRANCE Karen Hallez, EI Paris
  2. 2. Retail in France in a nutshell <ul><li>In 2010, the top 100 retailers in France generated cumulative revenues of €270 billion, an increase of 3.8% compared to 2009. French retailers have returned to positive growth in general after a difficult period 2008-2009 </li></ul><ul><li>70% of total retail sales in France in 2010 were generated by grocery retailers – €189 billion. The top 10 retailers in France are all principally grocery retailers/supermarket chains </li></ul><ul><li>E.Leclerc is the largest (in revenue terms) store-based retailer in France – €34.8 billion knocking Carrefour off its number 1 place after a disastrous performance in 2010 </li></ul><ul><li>The French online retail sector grew by 28% in 2010 to reach a value of €25 billion. France has the fastest growing online retail sector in Europe </li></ul><ul><li>Consumer behaviour in 2010 driven by price sensitivity and convenience. Economic recovery is still fragile, obsession with purchasing power ergo retailing will suffer the same fate </li></ul>
  3. 3. E-tailing/Ecommerce in France <ul><li>France - second largest European market for online retail </li></ul><ul><li>19.8 million broadband subscribers – 12.6 million ‘mobinautes’ </li></ul><ul><li>Market Value: €25 billion </li></ul><ul><li>Online retail growing at a faster rate in France than in UK or Germany (overall value forecasted to surpass UK market by 2015) </li></ul><ul><li>25% online purchases were for electronic goods followed by books, music and videos </li></ul><ul><li>French consumers perceive the web as a good place to find a bargain – price comparisons/technical info </li></ul>
  4. 4. Exceptions Françaises & Critical Success Factors <ul><li>Groupements (family) vs. indépendants (grocery retailing) and effects on buying behaviour (centralised/decentralised) and therefore sales effort & resource implications (focussed/scattergun) </li></ul><ul><li>Recession – price sensitivity & impacts on increase in promotional activity, good news for private label (MDD), internet retailing </li></ul><ul><li>Importance of acting local – on the ground, French speaking resource </li></ul><ul><li>Conservatism/risk aversion - impact on sales cycles & innovation </li></ul><ul><li>References, references, references </li></ul>
  5. 5. Enterprise Ireland Paris <ul><li>Karen Hallez </li></ul><ul><li>Market Advisor </li></ul><ul><li>33 rue de Miromesnil </li></ul><ul><li>75008 Paris </li></ul><ul><li>Tel. +33 1 53 43 12 08 </li></ul><ul><li>Mob. +33 6 10 76 74 01 </li></ul><ul><li>[email_address] </li></ul>

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