Session -- Market Cities in Transition: Taking Steps to Leverage the Power of Public Markets Owain Jones is Place Making Project Manager of Cross River Partnership in London, England.

1. OWAIN JONES
Market Cities in Transition:
Taking Steps to Leverage the
Power of Public Markets
Place Making Project Manager
Cross River Partnership

2. URBACT Markets – London Sustainable
Urban Markets project

3. URBACT Markets – 9 EU city partners
(30 months)

4. What do URBACT programmes do?
 enable knowledge transfer/exchange
 learning/skills development
 development of local City Action Plans

5. In London we had a central focus
– 9 boroughs & 3 BIDs

6. London – some fast facts
 8.2m people
 25% aged >19 years
 3.3m black/ethnic & 4.9m white citizens
 5th largest city economy worth €400bn
 1.5m jobs in 175,000 high street businesses (30%)
 €140bn retail spend annually (including on-line)
 18.4m tourist visitors annually
 Per capita beer consumption 9 – 10 pints a week!
 Number of markets ??! Map??!

7. 2008: The best markets map we’ve got!

8. London – 629 local wards and locally
elected Councillors

9. 1 Mayor & 33 local authorities
that license markets

10. London – political control
is not homogenous

11. Spatial development separated into central,
inner & outer London

12. SUM Project team contributors

13. SUM project priority themes
4 themes
1. Strategic, legal & regulatory
2. Regeneration, high streets & town centres
3. Enterprise & entrepreneurship
4. Low carbon & sustainability

14. BIS CLG
NPPF, London Plan, MTS,
London Local Authorities Act, Food Act,
LDF
Retail
Communities
Workers
Place
Transport
Understanding who are stakeholders are
London Councils
EU
Mayor
Operators
Local
Authorities
Managing
Agents
BIDs
RBKC LBL
CoLLBS LBIWCC LBC
LEP
Nabma
AoLM
NMTF
WUWM
SUM
LSG
AMMPCllrAMMPCllr Cllr MP
D
E
V
E
L
O
P
E
R
S
L
A
N
D
O
W
N
E
R
S
Markets
Traders
Shoppers/
Visitors
Benchmarking
Group
ATCM

15. London markets SWOT analysis
• antiquated legal framework
• Infrastructure/low investment
• paucity of (value) metrics
• atomised/absence of strategy
• declining public markets
• convenience/competitiveness
• professionalism/unglamorous
• private sector growth
• low threshold/low risk retail
• creativity, culture, heritage
• co-working space/incubators
• lift living standards
• durable/flexible/scalable
• leisure + commerce
• night-time/visitor economy
• regeneration/modal shift
• sustainable neighbourhoods
• digital technologies
• BIDs, CICs, Communities
• Government/Mayoral/EU €&£
• behaviour change
• supermarkets/internet
• public sector funding squeeze
• tradition/convention
• declining retail spend
• EU Services Directive
WS
TO

16. We undertook 5 EU partner city study visits

17. We held a practitioner & stakeholder
workshop in London

18. We commissioned dedicated research

19. Central & inner London markets in numbers

20. Central & inner London
markets in numbers

21. We commissioned
up-to date maps

22. We published the SUM Action Plan
– 4 themes & 28 proposals

23. We focused on key priorities & lobbied
Priorities:
1. Markets Board for London – cohere the landscape
2. London Local Authorities Act 1990/Food Act 1984 – review &
interpretive guidance
3. knowing the unknowns – better metrics
4. public/private investment
5. managerial/operational review – alternative models?
6. ‘Market of markets’ festival
7. ‘First Pitch’ London – infusing new blood

24. What we have achieved so far
1. raised profile/policy interest in markets in London
2. enhanced network of EU City/domestic partner relationships
3. mayoral agreement to establish a Markets Board for London
4. modest funding to obtain better metrics & mapping
5. agreement to create an on-line markets knowledge hub
6. public/private investment funding support for specific markets
7. London ‘Market of markets’ festival – on agenda for 2016

25. Further information:
Owain Jones
Place Making Project Manager, Cross River Partnership
e: ojones@lambeth.gov.uk
t: +44 (0)7985 283 245
w: http://www.crossriverpartnership.org/
w: http://urbact.eu/urbact-markets