This document summarizes information about Shumee, a Pan-European e-commerce company. Shumee aims to create a single cross-border e-commerce business that can scale sales across all EU countries by leveraging existing marketplaces. It has achieved over 4x year-over-year growth and $11 million in sales by selling products through 35 marketplaces in 15 European countries. Shumee plans to continue expanding its product catalog and marketplace presence with the goal of operating in 22 countries by 2023.

1. shumee
Pan-European e-commerce ecosystem
JD.com + Shumee | Pan-European e-commerce
ecosystem to reach the EU Customers
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2. Founders: unique business experience and passions
Szymon Midera
Founder & CEO
Monika Stefaniak
Founder & Member of
The Board
• CEO of Postal Bank between 2008-2016
• Successfully implemented a new vision of
growth and market strategy from the scratch:
1 million new customers, 750% growth in
consolidated net profit; developed card
payments in 4,5 k postal branches with
Mastercard.
• Head of mBank Marketing and Business
Development between 2000-2008 - first digital
only Bank in CEE, ranked as a Top 10 digital
bank in the world in 00s. Developed Pan-
European model in CZ and SL (1m+ Clients).
• Chief of advisors for the Mayor of Lodz City
and Head of Business Board at Lodz University.
• Serial entrepreneur and innovator. Funder
and shareholder of Atlas Group -
international building chemistry company -
the biggest in CEE. Almost $1 bn turnover in
2019.
• Hothead and art collector, well known in
Europe. The owner of prestige private art
gallery - Atlas Sztuki.
• City visionary with architectural
background. Promoter of Lodz city
transformation. Creator of New Centre of
Lodz and many cultural projects, for
example: promised.pl, inLodz21, 5inLodz.
• Film producer.
• Member of the Board of Royal Castle.
• Managing Director of Postal Bank between
2009-2016
• Developed Contact Centre, new internet
banking, front-end system in 4,5 k postal and
banking branches, flow system for selling
products and service customers, Mastercard
payments.
• Head of Envelo Bank - digital only bank for e-
commerce users.
• Head of mBank CC development - Contact
Center for ~500 FTE from the scratch.
Andrzej Walczak
Seed investor
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3. Challenges of e-commerce expansion in Europe:
• 28 independent countries and 20+ different
languages
• strong national e-commerce players
• local customer preferences in terms of logistics
and payments
• different regulations in each country
High potential in e-commerce:
• 500 m citizens
• 500 bn yearly turnover in e-commerce
• approx. 15% e-commerce growth y/y
• unlimited flow of people, goods and capital due
to European Union structure
Europe: growth potential vs challenges
Problem statement:
lack of single and universal cross-border e-commerce business player
with replicable business model able to scale-up sales to each of EU countries.
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4. shumee solution: Pan European e-commerce ecosystem
Sales through existing and already developed
marketplaces in local context (language,
payments, delivery methods) gives huge
business opportunity.
Very fast cross-border expansion through
existing marketplaces
Thanks to low-cost model and leveraging
unique Chinese market players, European
discount distributors and dropshipping
platforms we can deliver great offer to
customers across the EU
Deliver a great offer
One solution for producers and
distributors to enter all UE e-com market
Broad scope of products on Shumee back-
end platform avails fast adjustment of
product mix to local requirements and
context.
Extremely vast products portfolio in local
Customer context
No marketing expenses and limited IT expenses.
No barriers to enter for producers and
distributors.
Low-cost model
Sales through marketplaces creates big
Customer data that shumee can penetrate
and convert into own instances of shumee on
the biggest EU markets (UK, DE, FR, IT, SP, PL)
without marketing expenses.
Customer ownership
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Shumee operational model enables to sell on-
line across Europe in local context.
shumee value proposition

5. High unicorn potential - 40% YtoY growth during pandemic
EU e-commerce turnover (€, bn)
535
750
2019 2024
TOP 5
CAGR 2019-2024: 7,1%
2019
2024
26,1% 24,6% 14,1% 6,0% 5,2%
25,7% 23,8% 14,0% 6,5% 5,7%
Market shares by country (2019)
26,1%
24,6%
14,1%
6,0% 5,2% 4,8%
3,4% 3,2%
2,0% 1,8% 1,4% 1,0% 0,9% 0,9% 0,9% 0,8% 0,7% 0,6% 0,3% 0,2% 0,2% 0,2% 0,2% 0,1% 0,1% 0,1% 0,1% 0,1%
Top 5 = 76%
EU largest e-commerce markets forecast
By 2025 those countries are expected to
become 30% part of e-commerce
market thanks to avg. 20% growth Y/Y
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6. Shumee was created with agile lean start-up approach
Going for 12
EU markets
Polish market
MVP
Scaling-up: expansion
to 20 EU markets
• Idea development
• First integrations and sales
on Polish marketplaces
• Working on backend
• Increasing the list of
integrated platforms
• Supported new logistics &
Customer care solutions
• Own warehouse
• Ecosystem creation with
MasterCard and BNP Paribas
• Presence on 20 EU markets
• Volumes and margins tuning
• Own offer expansion
202020192018
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7. Strategic partnerships: forming the ecosystem - BNP Paribas
Strong focus on ecosystem approach towards customer traffic:
• Exclusive discounts, free delivery and returns for Clients of Bank BNP Paribas in PL
• Strong marketing communications supporting our brand with Banks reliability and reach
• Partnership in customer onboarding and acquisition support
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8. Shumee operational model:
Flexibility - Scalability - Results
[1] About Shumee:
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9. Shumee ecosystem - end to end value chain
• Offer comparison
• Looking for good
value for money
products
• Ability to buy at good
prices and variety of
products
• Products &
warehouse
management
• Order processing
• Delivery & Returns
handling
• Multilanguage
Contact Center
• Marketing database
Backend
• Products stocked in
shumee warehouse
• Dropshipping
partners
Shumee backend MarketplacesGoods supply Customers
• Marketing range
• Local payments
solutions
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10. Connecting goods supply:
building broad offer with multiple partners
• ~ 200k products from all shopping categories, but especially Home&Garden
• co-operation in two models: dropshipping or products stored in shumee warehouse
> 50 dropshipping Partners: Main Warehouse Partner:
Exclusive to e-com
for PEPCO in EU
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11. CREATING NEW SILK SUPER HIGHWAY
Millions of products in good prices just around the corner - in European warehouse.
Broad product selections for different lifestyles.
Connecting goods supply:
building broad offer with multiple partners from CHN
based on warehouse in Europe
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12. Through Shumee backend:
due to end to end digital processes and automatization
shumee reached operational excellence
Ready to answer
phone calls every
working day
in domestic
language
Answering thousands of
e-mails and messages
every day
Complaints &
returns handling
Control of steps
and orders
processing
Descriptions and
product feed
translations
Feeds preparation
prices & stock
updates
Orders notifications
GDPR compliant
database of
Customers
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13. 1 country
1 country
1 country
1 country
2 countries
10 countries
5 countries
2 countries
2 countries
5 countries
1 country28 countries
Leveraging existing marketplaces:
taking advantage of already made investments
Our success story so far:
35 marketplaces on 12 EU markets
• Access to 500 million of Customers
with no marketing cost
• Presence on local e-commerce
platforms leaders
• Local payment solutions
• Source of Customers data
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14. Bringing together data from all platforms.
Millions of mass market Customers are able to compare and purchase
goods on the most popular local platforms throughout Europe
Why shumee?
- extremely wide product portfolio,
- competitive prices (low operational cost and supply of products from China)
- local context of sale (payment and delivery) and Customer service.
- ability to penetrate and convert Customer base into own instances - without marketing expenses
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15. shumee backend architecture & functionalities
End Customers
Marketplaces
Shumee backend
Dropshipping partners Partners in warehouse
Central product base:
• Product feeds management
• Matching parameters and categories
• XML generator
Central pricing & stock update system:
• Prices & stock updates
• Margin management
Order management system:
• Handling orders
• Couriers integrations
• Invoicing
Contact center system:
• Mail & phone call center
• Communication with Customers
• Notifications & tracking codes
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16. 0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
5000000
August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020 May 2020 June 2020 July 2020 August 2020 September 2020
During 5 months between September 2019 and
February 2020, we achieved 100% growth of
sales.
11m EURO GMV
in 2020
From March 2020, we achieved 100%
monthly growth - thanks to new
product portfolio and new markets.
4 x YtoY growth
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17. shumee in numbers - 2020
113k
transactions in 2020
11m €
GMV in 2020
97 €
avg. basket
4 x
YtoY growth
15
EU markets
35
marketplace’s selling on
50
dropshipping Partners
7
own warehouse Partners
200K
SKU in sale
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18. 2020-2023 - organic growth
2020 UK, Germany, France, Italy, Spain, Czech Rep.,
Slovakia, Romania, Poland, Bulgaria, Hungary,
Croatia
2021
15 countries, 49 marketplaces
+ 1 add. shumee instance i UK
Ireland, Netherlands, Belgium
2022
17 countries, 73 marketplaces
+ 2 add. shumee instances in DE and FR
Portugal, Austria
2023
Switzerland, Norway, Ukraine
15 countries, 35 marketplaces + shumee.pl
22 countries, 80 marketplaces
+ 2 add. shumee instances
in IT i SP
List of marketplaces
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19. Interested?
Get in touch for more details:
Szymon Midera
CEO/Funder
+48 510 029 266
szymon@shumee.pl
Headquarter:
Shumee SA
122/6 Piotrkowska Street
90-006 Łódź
Poland
www.shumee.pl