Resume Syed A A Naqvi

SYED ASAD ALI NAQVI
PROFILE SUMMARY
I am a result oriented professional having specialized experience in the field of
strategic management, marketing, forecasting, budgeting, marketing incentive
schemes development, business analysis, business intelligence, market support
systems, consultancy, international contracting & business development and
research. I have more than 17 years’ experience in pharmaceuticals, diagnostics and
healthcare industry. I have also provided services to telecommunications, Oil & Gas
industries.
I have excellent command over analysis of financial statements. I also have the
privilege to introduce the concept of profit centers in marketing departments of
various companies in terms of sales mix analysis, sales force productivity etc. I
always remained a key player in team and capacity building.
Besides being a quick learner, I have excellent communication, analytical and
presentation/reporting skills. I can devise a strong marketing decision support system
with effective advanced analytical reporting structure. I am experienced at working in
cross cultural human resource environment. Most of my work is in international
environment and professional experience of United Kingdom brushed me up and
added new dimensions to my expertise. I have a couple of business degrees strongly
augmented with computer education with more than 17 years of working experience
in pharmaceutical industry. The international networking and exposure certainly
provides me with an edge. My strong networking across the globe helps me enjoy
healthy business relationships.
I have secured knowledge and experience at all levels. I have also developed and
lead teams that designed, developed and implemented data analytical solutions. I am
also well versed with quality management systems.
EDUCATION
Masters – International Business 2009
Leeds (Becket) Metropolitan University, United Kingdom
Master of Business Administration (MBA) 1998
International University, Pakistan
B.Sc. Statistics, Mathematics A & B. 1996
University of The Punjab.
International Traveling for Healthcare Business
UK, France, Germany, Libya, India, Nigeria, Jordan, UAE, Scotland

PROFESSIONAL EXPERIENCE
A. Senior Consultant – Health Sciences Division
SEIS Solutions Limited – UK (Aug 10 to Jan 16)
A consulting firm serving clients in Health Care, Oil & Gas, Satellite &
Telecommunications.
Job Purpose
Strategic & Marketing Management.
Key Resulting Areas
1. Strategic Management.
2. Marketing Management.
3. Competitors Intelligence.
4. Regulatory Affairs.
5. Sales Force Effectiveness
6. Portfolio Development.
7. Budgeting.
8. Policies Development (QSPs & SOPs).
9. Portfolio Expansion.
10. International Contracting.
11. Data Analytics.
Subject Matter Expert for Patient Personal Injury Solution and medical notes.
Launching of UK operations for a couple of Pakistani Pharmaceutical Companies.
Advised these clients for MHRA requirements. Also helped clients to establish
business planning and marketing reporting departments. Restructuring of marketing
departments of clients. Additional duties for international contracting with leading Oil
& Gas and Telecommunications providers.
B. Consultant
Ravensthorpe Community Health Project. (Oct 11 to Apr 15)
Job Purpose
Strategic Management, Capacity Building.
Key Resulting Areas
• Development of plans for health training, community based physical activities,
community based health awareness activities.
• Designing & Development of Strategies & Policies.
• Team & Capacity Building.
• Development of programs for activities such as health walks, chair based exercise
programs for the elderly, healthy cooking / living workshops and courses, health
training, to events themed around health and healthy lifestyles.
C. General Manager – Marketing & Strategic Developments
Global Biotech Pvt. Ltd. (Sep 07 to Sep 09)
Global Marketing Services
Pharmaceutical Diagnostics industry

Global biotech is the third largest in-vitro diagnostic company of Pakistan; dealing in
molecular and clinical diagnostics. It markets products like Gluco Meters, PCR
Machines, immunoanalysers, ELISA analyzers, centrifuges, diagnostic kits etc.
Job Purpose
Strategic Development, Marketing Management.
Key Resulting Areas
1. International Business Development.
2. In-Licensing.
3. Strategic Planning.
4. Competitor’s Intelligence.
5. Risk Planning.
6. Product Development.
7. Pricing Strategies.
8. Sales Force Training & Development.
9. Marketing Analysis.
10. Sales Forecasting.
11. Budgeting.
Achievements
• Aligned the marketing objectives with financial objectives.
• Devised marketing plans for Gluco Meters and diagnostic kits.
• Devised market development strategies to launch the product.
• Devised market penetration strategies to capture market share.
• Devised pull and push strategies for Diagnostics.
• Developed marketing plans for POCT (point of care testing).
• Was responsible for Strategic development of company.
• Development of strategic plans.
• Development of short term plans.
• Devised an effective marketing communications / reporting system.
• Conducted business process reengineering/ improvements in marketing
department.
• Restructuring of marketing departments.
• Was responsible for in-licensing with leading industry layers like Thermo Fisher,
Biomerieux, Sacace etc.
D. Manager Business Planning
Global Pharmaceuticals Pvt. Ltd. (Oct 05 to April 07)
Pharmaceuticals industry (Social Sector – 1500 employees)
Job Purpose
Business & Product Development, Planning & Analysis.
Key Resulting Areas
1. Managing the strategic drift.
2. Development of biologicals/vaccine’s Portfolio.
3. Lifecycle analysis of products.
4. Sales Forecasting / Analysis.

5. Strategic partnerships with international companies for in-licensing and
exports.
6. Technology Transfer.
7. Costing & Budgeting.
8. Market Research / Intelligence (Primary and Through IMS).
9. International Business Development.
12. Assisted the company on Contract Manufacturing.
Achievements
• Managed the strategic drift of company by expanding the products portfolio from
conventional medicines to vaccines.
• Conducted situational analysis for biotech & oncology products.
• Developed marketing plans for launching oncology division.
• Developed marketing plans for launching biotech division.
• Got into strategic business partnership with one of the biggest pharmaceutical
group of China for biotech products.
• Developed business ties with a big biotech group of India.
• Developed business relationship with biotech groups of Argentine and Uruguay.
• Negotiated and launched the cheapest Interferon in Pakistan.
• Developed forecasting paradigm by integrating time series, exponential curves,
regression theories. Tested the accuracy of forecasting with actual data using
coefficient of variation and correlation techniques.
• Developed legal/business documentation for getting into international business
partnerships.
• Conducted several analysis and devised strategies to boost sales of weak
products.
• Conducted several business sessions, internationally.
• Completed documentation for setting up a new pharmaceutical unit.
• Helped the company to devise regulatory affairs system.
• Sponsored and organized series of seminars / workshops on cGMP, cGLP and
cGSP for pharmaceutical companies in cooperation with Ministry of Health
(Pakistan).
• Helped company to develop a system for registration drift.
• Devised PR strategies for company welfare trust for Thalassemia Children in
Pakistan. Company was providing free treatment to 450 children per month.
• Devised marketing communication channels for the company.
• Conducted market research to setup a cancer research facility in Pakistan in
collaboration with a cancer’s medicine inventor from UK. Made a feasibility report
for launching international operations of the company and getting it certified from
FDA and MHRA.
• Helped company to devise effective distribution channels.
• Adopted forward integration strategy and helped the company to establish own
distribution networks.
• Adopted the backward integration strategy and planned for API manufacturing
facility in Pakistan.

E. Planning & Monitoring Officer / Analyst
Cirin Pharmaceuticals Pvt. Ltd. (Sep 99 to Oct 05)
Job Purpose
Budgeting, Business Analysis, Planning & Monitoring, IT, Marketing Analysis.
Manufacturing industry (600 employees).
Key Resulting Areas
1. Design & Development of Inhouse MIS for Marketing.
3. Sales Forecasting & Analysis.
4. Price Change Analysis.
5. Competitors Analysis.
6. Sales / Product Mix Analysis.
8. Marketing Feasibilities.
9. Marketing Rewards / Incentive Schemes.
10. Budgeting.
11. Strategic Planning.
12. Business Process Reengineering.
13. Information Technology Management.
14. Quality Management Systems.
Achievements
• Developed a proposal and obtained the permission from Ministry of Commerce –
Pakistan to import Rabies Vaccine from India (Indian Immunological Institute).
Trade is normally ban from India and it is a complicated process in Pakistan to get
the product added on import list.
• Influenced the executive management to declare information as strategic asset
• Designed an ERP for the company.
• Implemented the concept of marketing profit centers. The company was only using
the concept of cost centers.
• Developed several new analytical reports for marketing departments for measuring
sales force effectiveness.
• Designed advanced analytical marketing module for the ERP. The module was
capable of producing approximately 50 marketing analytical reports. The
information generated was product wise, territory wise and region wise.
• Designed a cGMP compliant software for production management.
• Was deputy management representative for ISO 9001.
• Developed quality plans and marketing objectives and aligned these with corporate
objectives.
ADDITIONAL SKILLS
• Certified Software Quality Professional (NUST – PIQC).
• Excellent knowledge of Visual Basic .Net & 6.0 , SQL Server, Crystal
Reports (SAP) and fair exposure to Data Analytics Softwares.
• Excellent knowledge of Microsoft Office especially Ms Excel.

• Excellent knowledge of data modelling and planning in Excel.
• Designed and developed a comprehensive Budgeting system (Decision
Support System) in Excel for pharmaceutical industry.
• Lead the team that designed and developed ERP in oracle for Pharmaceutical
Manufacturing companies.
• Designed & developed a software for Ministry of Health, Pakistan; the
software was funded by WHO. The software recorded data about
manufacturing licenses and drug registrations.
• Designed a forecasting solution for Pakistan Railways by using various
statistical paradigms. Some of the models used were linear regression,
exponential curve fitting, time series analysis and correlation.
• Designed an ERP in .Net and SQL for learning/social sector of UK. ERP
contained advanced dynamics analytical reporting system.
PROFESSIONAL DEVELOPMENT
• Delivered several training sessions to colleagues in the field of strategic
management, marketing, budgeting and quality.
• Done Level 2 P.T.L.L.S (Preparing to teach in Lifelong Learning Sector UK) by
OCR.
• Done a post graduate diploma on “Software Quality Management” and
secured top position form NUST & PIQC (National University of Science &
Technology – Pakistan Institute of Quality Control).
REFERNCES
• Dr. Syed Uzair Ul Ghani Irfan (Biotechnology & Diagnostic Expert)
Member Biological Expert Committee (Ministry of Health, Government of
Pakistan) Contact No: +92 321 5011169.
CONTACT DETAILS
33B Orlando Avenue, Hampstead Gardens,
Adelaide, SA 5086
Australian Mobile #: +61 (0) 470 467018
UK Mobile #: +44 (0) 7861 412 521,
e-mail: asad_ali_naqvi@hotmail.com
Some Facts:
• Recently migrated from UK.
• Can be easily relocated to any place.
• Open to international travelling.
• Available to start straight away.

Resume Syed A A Naqvi

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