Spectrum Bio-Analytical Instruments aims to establish a wide-coverage distribution network through dedicated sales channels and develop organizational capabilities with clear performance metrics and effective operations. The company positions itself as a strategic growth partner for its principals by forming a high-market engaged and sales-effective distribution network in India's big and high-growth analytical instrumentation market. Key leadership includes Directors of Operations, Sales, HR/Finance, and IT/Logistics. The company's core competencies include a professionally equipped team with market experience and innovative management ideas. Its game-changer strategy focuses on strong technology dissemination, effective application support, and trained workforce availability.
2. Our Organizational priorities -
Establish
Wide-coverage
Distribution
Network
---Through
dedicated sales
Channels
Develop
Organizational
Capability
• Clear performance
measurement
System
• Effective Operation
Mechanism
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3. Organization Positioning
Big and high-growth market of India
1
Business Case
Build Up ..
2
Sales Channel…
Strategic Solution
Become the business growth partner of
our principals through a high market3
engaged and sales-effective distribution
Organization Vision
network formation and continuous
development in India
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7. Our Core competencyProfessionally equipped and able team.
Team with a varied experience of the Bio-Analytical market segments/
geographies.
Good knowledge of the serving the customers to their satisfaction.
Innovative ideas of the management
Game changer Strategy –
Strong technology push at mass level
Effective application support to users
Trained manpower availability with system
Technical expert pre-sale visit with sales expert
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8. Sanjib Bhattacharya (Director)An Introduction
Started career in analytical instrumentation with 22 years
of experience in sales, marketing and product
specialisation in elemental and molecular spectroscopy
and have worked with Perkin Elmer, Varian, Agilent
Technologies and Thermo Scientific.
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9. Shakti Tiwari (Director)-An Introduction
A seasoned professional with over 19 years of relevant
experience including 17 years in the areas of Sales & Marketing,
Product Management, Key Account Management, Strategic
planning & Channel Management , the rest in the areas of
Publishing and Editing.
A keen planner with expertise in managing business operations
with focus on achieving company’s goals and mission. Proficient
in increasing market share, managing product promotion,
accelerating growth & achieving desired sales goals.
Worked with; SICO (Bio-Rad Division), Labindia Instruments (ABI
& Leica Microsystems Division), DSS Imagetech (Olympus
Microscopy Division), Millipore India (Life Science Division) &
Agilent Technologies (as Channel Manager India, Business
Manager CAG North and Country leader- Emerging Markets
LSCA India).
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10. Marketing and sales Strategy to achieve common goal Lets win the market by a novel approach of initiating direct interactions on
technical aspects of products rather than catalog selling. The principal target is
identification of customer’s area of work & offering solutions available from our
product range.
Provides hands on assistance if a product does not give desired results.
Helps customer save on logistics, ordering process and product availability
thus keeping competition out of their labs.
sale of consumables or reagents with our major instrument products and
optimizing the instruments with our supplied consumables. This helped us to get
repeat business for reagents and consumables.
Technical seminars and Road shows doing wet demo’s and presentations on
latest tools and cutting edge technologies
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