PR AND REPRESENTATION OF ARTIST

2. PR Agencies: Who are they??
• PR stands for ‘Public Relations’
• PR agencies are agencies that help with the
public representation of the artist. Their job is
to act on the needs of the artist and put
positive images of the artist, which will thus
protect and enhance the artist reputation.

3. PR Agencies: Why re they needed??
• PR Agencies are important because when
artist are shown in a negative light PR’s act as
Spin Doctor and minimize the situation or find
a positive in negative events.

4. Example of a PR Company: Sticky
Toffee

5. Example of a PR Company: Sticky
Toffee
• Sticky Toffee is a PR agency in which they have
various package deals to help promote artists
to reach larger audience. They do this offering
package deals such as putting artist on radios'
featuring them on magazine etc. This
company is the leading Uk Music promotion
company, covering Pop, RNB, Dance e.t.c.

6. Conclusion
• In conclusion, PR gents are important a they
help the success and longevity of an artist that
will help them in their carer.