This document provides training on fundraising. It discusses defining fundraising and building a fundraising circle. Key steps in the fundraising process are outlined, including researching potential donors, making contact, conducting meetings, and following up. Meeting steps involve determining a potential donor's needs and tailoring a benefits package. Follow up is important, such as sending thank you emails and making phone calls to secure deals or understand why deals fell through. Maintaining proper research, materials, and organization is essential for effective fundraising.

1. Fundraising training
Prepare By
Seif Salama

2.  Fundraising definition
 Fundraising circle
- product
- Research
- contact
- Meeting steps
- Follow up & closing
 Fundraiser tools

3.  fundraising is believing by idea and
providing finance through select companies
and Funding agencies and try to Convinced by
the idea to support it
In contrast we market to them and reach to their
target
help them to increase their segment & sales
Help them to recruitment qualified fresh
graduates

4. product
Research
contact
Meeting
steps
Follow up
& closing

5.  Who are we ?
 You must have all information about your
product ( history & present & future )
 You must know product goals ,ways to achieve
this goals

6. Need want Demand

7.  We research about companies target the same
segmentation
 We research about companies interested in
our field
 We research about Funding agencies support
the students
 The companies we are selected, We should
research about it’s( vision ,mission ,objective,
branches,………)

8. How we can reach to companies ?
We can use (LinkedIn – yellow page – jobzella ) to
reach for responsible person in good position at
specialist departments on the companies and
interested in this product

9. departments
marketing
HR
CSR
sales

10. Need want demand

11.  Is the product marketing to its target
 Is the (event or product) will increase its
segment ?
 Is the event will have a big no of attendees?
you match his needs?

12.  The event allows the sponsoring company
direct contact with, and potential sales to its
Customers,
to increase its sales

13.  Does your event is related to recruiting
,internships , scholarships,……?
 Is the attendees in your event will give you
their CVS ?
 Is the event ‘s target segment fresh grads ?

14.  Does your event has a positive reflection to the
society?
 Your event ‘s objective is to solve a problem ?
 Your event is tend to increase the awareness
about something useful. your event is one of
these events “ blood donation , green building,
recycling, ………. “.

15. From linkedin
 His position
 His phone number
 All date about him in his account
 His e-mail

16. 1
•Phone call & e-mail
2
•Suiting benefit package
3 •Meeting

17.  It is important to ensure that this step is carried out
professionally.
 Don’t make a phone call in off-days
 Don’t talk after 6:00 PM and before 9:00 AM.
 Try to write a professional e-mail.
 Don’t forget to send any attachments put them
first!
 Your signature is very important.
 Make a fake phone call before calling her/him.
 Prepare a hocks that you can use.
 If he preferred to talk in English rather than Arabic
talk in English as much as you can!
 Study him/her well.

18.  Play on their (need & want & demand )
 Your benefit should be face their needs
 Play by you marketing channels
 use your publications materials & promotion
material

19.  Find out the company's sponsorship criteria and history —
what does the company want out of a sponsorship
relationship?
 Dress and appearance are also key considerations.
 You must be on time inside the company, and 15min. earlier
at the company place to review the benefits.
 If you didn't meet the manager directly, then wait 20min. and
tell the reception that you are busy and you can come another
day.
 When you enter to the manager office shake his hand
(professional handshake) and sit after he sits, Introduce
yourself,
 Being well prepared when presenting the proposal is critical.

20.  Introduce your benefits and end it with the amount of
money you will take in return for the benefits mentioned.
 Distribute any of your organization publications materials
or free samples to increase credibility.
 Finish the meeting after you take a date for calling the
manager again for his response on the offer (max. one
week).
 After you leave the office make sure to write down all the
discussion made with the manager in his office, also write
the date you call him to make sure not to forget.
 Follow up after the meeting — thank them for his time &
the opportunity to meeting him & his understand you.

21.  first step
e-mail at half time remember him by your deal
and all details
 second step
phone call on the time you set
if he accept the deal ,you will set time to meeting
to Sign the contract.
if he not accepted ,thank him and try to know the
reason .

22.  Research
 LinkedIn account
 Database
 Proposals
 marketing channels
 Business e-mail

23. Thank you
Seif Salama
fundraising head
https://eg.linkedin.com/in/seifsalama95
https://www.facebook.com/seifsalama95