Sector Study;Company Information;Product Study;Learnings;Organizational Structure;Project Description;Suggestion

1. PROJECT BASED
WINTER INTERNSHIP
PROGRAM
MAPRO FOODS PVT LTD
SUVADEEP CHATTERJEE
PGDM-MARKETING FINANCE
PRESENTED BY :

2. Sector Information
 Fast moving consumer goods (FMCG) is the 4th largest sector in the
Indian economy.
The Key players of FMCG Sector are HUL,ITC,Dabur India limited,
Procter and Gamble Hygiene,Nirma Limited,Godrej Consumer Product
Limited,Emami limited.
FMCG Industry is Characterized by well established distribution
network, Low penetration level, Low operating Cost, Lower per Capital
consumption.

3. 17.8 21.3 24.2 30.2 34.8 36.8
44.9 47.3 49.0
57.4
103.8
0
20
40
60
80
100
120
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2020F
TRENDS IN FMCG
REVENUES OVER THE
YEARS (US$ BILLION)
GROWTH IN INDIAN FMCG SECTOR
•The FMCG sector in India generated
revenues worth US$ 57 billion in 2017
•Direct selling sector in India is expected to
reach Rs 159.3 billion (US$ 2.5 billion) by 2021,
if provided with a conducive environment
through reforms and regulation
• In the long run, with the system becoming
more transparent and easily compliable,
demonetisation is expected to benefit
organised players in the FMCG industry.

4. Market share of companies in fmcg

5. Company profile
 Established in 1959,in the hill-town of Panchgani, near Mahabaleswar.
 Flat organization with their technical and sales functionaries to achieve the mission and
vision.
 Company today has a processing capacity of about 30,000MT per Year.
 CEO is Mayur Vora.

6. Product Categories
Main Products of Mapro are:
 Jam
 Fruit Crush
 Dessert Toppings
 Coolz Beverages concentrates
 Premium Beverages concentrates

7. Falero
Falero is the newest product from Mapro Foods – a leading F&B
manufacturer in India.
Mouthwatering pulpy fruit chews made from real fruit juice give an
instant spurt of energy.
Delectable taste and bursting pulpiness make Falero unique.

8. Strength
• High quality and fresh Products
• Wide Product range.
• Unique Product
• Brand Name.
Weakness
• Limited Presence in our country
• Weak Supply Chain
• Distribution Lacking in Urban areas
Opportunity
• Sponsorship and Tie-ups with various event like Marathons, sports
• Advertise and Promote the Brand.
• Increase in disposable income of people
Threats
• High dependence on rains and weather.
• Increase in cost of Raw Material.
• Government Regulation.

9. Internship summary
 Visiting outlet with the company’s promotional material as well as sample.
 Keeping Daily sales record in our App Bizom.
 Convincing Retailers to buy our Product.
 Total Outlet Visited -1800.
 Total Sales Achieved- Rs 270000.
• Induction
• Induction with sales TraineeFirst week
• Total outlet visited-250+
• Target Achieved-Rs40000Second Week
• Total outlet visited- 600+
• Target Achieved-Rs 90000Third week
• Total outlet visited-800+
• Target Achieved-Rs 120000Fourth week

10. National Sales Manager
Zonal Manager
Regional Manager
Area Sales Manager
Sales Territory Manager
Sales Representative
Sales organization chart

11. Project description
• Analyze and know customer awareness
• Visiting outlet ;collecting order and conducted
questionnaire
Methodology
• Exploratory Research ;data was collected from field
observationResearch Design
• Age-5 to 60; Occupation-Any; Income-5k to 30k
Target Population
• Medical Store; Hyper Market; Super Market
• Age 14-50Sample Frame
• Sample Size was 200
• Technique used is Non Probability basis; Targeted
Specific Retailer in urban areas
Sample Size and
Technique
• Well designed questionnaire consists of variables
in both independent and dependent variables
• Ms-Excel with the feature of pivot table was used
to analyze primary data
Data collection and
Analysis Tool

12. Learnings/Findings
 4P’s Concept as well as B2B and B2C Concept.
 Rural area people prefer Brand value of any Product
 Distribution Network.

13.  Sales Officer along with the Distributor should continuously visit Retail outlets on a
regular basis to build the trust amongst each other.
 When Launching new products, they also have to come up with advertisement and
Promotional activities.
 The most important thing Mapro need to do is to increase its Sales promotional activities
so that it can keep holdings its regular customers.
 Since Mapro doesn’t have a replacement policy, so the distribution network should be
more cautious while delivering goods to the market.
 Distributor should continuously follow up all the outlet that were added to create better
relationship with them.
 They should come up with some innovative product where competition in market is less.
 For becoming Pan India, they need to do some advertisement and promotional activities
so that their sales can be increased.
suggestion